Ten Lifestyle Group

Ten Lifestyle Group is a United Kingdom-based lifestyle-management and concierge business that provides travel, dining, entertainment, event and personal-assistance services to private and corporate members. Rather than primarily selling goods under a consumer product label, Ten operates as a service partner for financial institutions, banks, card issuers and other organizations that want to offer differentiated assistance to their customers or employees. Its service model combines round-the-clock human support with a digital platform through which members can search, plan and book selected experiences. The company was founded in London in 1998 by Alex Cheatle and Andrew Long. It began on a small scale, serving approximately 20 private members in London. As demand increased, Ten expanded from an individual-membership concierge into a business capable of delivering outsourced or co-branded services for major institutions. A significant early development came in 2001, when the company obtained its first corporate contract, providing concierge services for a major United Kingdom banking group that included Coutts. This institutional model became central to the company’s growth and positioned Ten as an infrastructure and service provider behind premium customer propositions. Ten’s offering covers practical and aspirational lifestyle requests. Members may receive help arranging air travel, hotels, holidays, restaurants, cultural activities, music, theatre and sporting events. The company also supports specialist event planning, personal shopping and other individually tailored requests. The proposition is based on access, research, recommendations and execution: the service team identifies options, manages reservations or purchases where available, and helps members organize complex leisure or travel plans. In 2014, Ten developed a digital platform to complement its service teams. The platform enabled members to search for and book restaurant tables, sports, theatre and music tickets, and to plan holidays. This blended model allows the group to retain the personal character associated with concierge services while giving members self-service tools for more routine searches and transactions. Ten expanded its international footprint through offices in major cities including New York, Dubai, Hong Kong, Singapore and Tokyo. The company has described its operating model as available 24 hours a day, 365 days a year, supported by a workforce of more than 1,000 people across key jurisdictions. Reference material describes more than two million registered private and corporate individuals worldwide, although the relevant date for that figure is not specified in the available material. In 2017, Ten was admitted to the London Stock Exchange’s AIM market under the ticker TENG. The admission followed a fundraising process that valued the company at approximately £104.8 million and reported a share price of 134.0 pence at admission. These historical market figures are included only as context for the listing and should not be treated as current valuation or share-price information. In April 2023, Ten secured B Corp certification, becoming the first company listed on the London Stock Exchange’s AIM market to do so according to the cited reference material. The certification added a formal social and environmental responsibility dimension to the company’s public positioning. Today, Ten is best understood as a global business-to-business and membership-service platform: its visible brand promise is premium lifestyle assistance, while its commercial relationships are often with institutions that use concierge access as part of a broader customer proposition. Ten Group, formally known as Ten Lifestyle Group and also marketed as Ten Concierge, is a United Kingdom-based travel and lifestyle concierge business. It provides personalised assistance to private and corporate members, combining round-the-clock human service with digital search, planning and booking tools. Its offering is designed for customers who want help arranging travel, dining, entertainment, shopping, events and other lifestyle experiences, as well as for organisations that provide concierge benefits to selected customers, employees or high-value members. The company was established in London in 1998 by Alex Cheatle and Andrew Long. Its early operation was small, beginning with lifestyle-concierge support for approximately 20 members in London. Rather than positioning itself solely as a traditional travel agency, Ten developed around the idea of an ongoing membership relationship in which advisers could handle varied requests across travel and everyday lifestyle categories. As demand grew, the company expanded its service capacity and international footprint. A significant early development came in 2001, when Ten won its first major corporate contract to provide concierge services for a UK banking group, including Coutts. Corporate contracts became an important part of the business model, allowing banks, wealth managers, financial institutions, premium brands and other organisations to offer concierge support under their own customer or membership propositions. The company also continued serving private members directly and through partner relationships. Ten's service model covers travel reservations and itinerary planning, restaurant bookings, access to music, theatre and sporting events, personal shopping, specialist event planning and other bespoke requests. Service is intended to be available continuously, with operations supported by teams in multiple jurisdictions and time zones. This global operating structure allows the company to coordinate requests across destinations while maintaining a central relationship with each member or corporate client. The group began developing its digital platform in 2014. The platform broadened the ways members could interact with Ten by enabling them to search for and book restaurants, sporting events, theatre and music tickets, and travel-related experiences. Digital tools complement rather than wholly replace the company's adviser-led service, allowing members to make straightforward arrangements independently while retaining access to human expertise for complex, time-sensitive or highly personalised requests. Ten joined the London Stock Exchange's AIM market in 2017 under the ticker TENG. The admission supported the company's growth as an international service business and gave it access to public-market capital. The business has since described a network spanning major global cities, including London, New York, Dubai, Hong Kong, Singapore and Tokyo. Its client base includes both private and corporate individuals, and its workforce operates across key jurisdictions on a continuous-service basis. In April 2023, Ten received B Corp certification. The certification reflected an assessment of the company's social and environmental practices and provided a formal framework for its stated responsibilities to stakeholders beyond shareholders. Ten remains active as a specialist concierge and lifestyle-management group, with its proposition centred on convenience, access, personalisation and trusted assistance rather than on a conventional mass-market travel product. Ten Lifestyle Group, also marketed as Ten Concierge and formerly referred to as Ten Group, is a United Kingdom-based travel and lifestyle concierge business. It provides personalised assistance to private and corporate members, combining round-the-clock human service with digital search, planning and booking tools. Its offering is designed for customers who want help arranging travel, dining, entertainment, shopping, events and other lifestyle experiences, as well as for organisations that provide concierge benefits to selected customers, employees or high-value members. Rather than primarily selling goods under a consumer product label, Ten operates as a service partner for financial institutions, banks, card issuers, wealth managers, premium brands and other organizations that want to offer differentiated assistance to their customers or employees. The company was founded in London in 1998 by Alex Cheatle and Andrew Long. It began on a small scale, serving approximately 20 private members in London. Rather than positioning itself solely as a traditional travel agency, Ten developed around the idea of an ongoing membership relationship in which advisers could handle varied requests across travel and everyday lifestyle categories. As demand increased, Ten expanded from an individual-membership concierge into a business capable of delivering outsourced or co-branded services for major institutions. A significant early development came in 2001, when the company obtained its first corporate contract, providing concierge services for a major United Kingdom banking group that included Coutts. This institutional model became central to the company’s growth and positioned Ten as an infrastructure and service provider behind premium customer propositions. Corporate contracts allowed banks, wealth managers, financial institutions, premium brands and other organisations to offer concierge support under their own customer or membership propositions, while Ten supplied advisers, operational coverage, supplier relationships and technology. The company also continued serving private members directly and through partner relationships. In 2014, Ten developed a digital platform to complement its service teams. The platform enabled members to search for and book restaurant tables, sports, theatre and music tickets, and to plan holidays. The digital tools complemented rather than fully replaced the company’s adviser-led service, allowing members to complete simple arrangements independently while retaining human expertise for complex, time-sensitive or highly personalised requests. Ten expanded internationally and established offices in major global cities, including New York, Dubai, Hong Kong, Singapore and Tokyo. Its operating model was presented as continuous service, available 24 hours a day throughout the year. Reference material reports a workforce exceeding 1,000 employees across key jurisdictions and more than two million registered private and corporate individuals, although no date is supplied for those operating figures. In 2017, Ten became a public company through admission to the London Stock Exchange’s AIM market, trading under the symbol TENG. The available reference describes an admission price of 134.0 pence per share and a fundraising process that valued the company at approximately £104.8 million; another reference reports £18 million raised at admission. These figures relate to the 2017 listing and are not current financial data. In April 2023, Ten obtained B Corp certification. The cited material characterizes the company as the first AIM-listed company to secure the certification. This milestone broadened the public description of Ten beyond service reach and commercial growth, associating the company with formal standards concerning social and environmental performance. Ten’s current identity is built around a global concierge network, institutional partnerships and a hybrid delivery model. Its core service remains personal lifestyle assistance, while digital search and booking tools support scale and convenience. The business serves both private and corporate populations, with financial institutions and other organizations able to incorporate Ten’s services into premium memberships or customer-benefit programmes.

Ten Lifestyle Group was established in London in 1998 by Alex Cheatle and Andrew Long. Its initial business was a small private-membership concierge operation serving about 20 members. The company’s early proposition centered on handling personal lifestyle requests, including arrangements and recommendations that members might not have the time, information or access to manage themselves. The business moved toward an institutional model as its request volumes and operating capabilities developed. In 2001, Ten won its first corporate contract, providing concierge services for a major United Kingdom banking group that included Coutts. This was an important change in commercial direction: instead of relying only on direct individual memberships, Ten could provide its service capability on behalf of banks, card providers and other organizations seeking to enhance their own customer propositions. Ten’s service scope broadened around travel, dining, entertainment and event planning. Members could ask the company to arrange travel tickets, make restaurant reservations, source music, theatre and sporting-event tickets, organize specialist events and assist with personal shopping. The service depended on a combination of research, recommendations, booking execution and ongoing member support. A digital phase began in 2014, when the company developed a platform that enabled members to search for and book restaurant tables, sports, theatre and music tickets, and to plan holidays. The platform did not replace the concierge concept; instead, it complemented the company’s human service teams by giving members digital tools for discovery, planning and routine transactions. The company expanded internationally and established offices in major global cities, including New York, Dubai, Hong Kong, Singapore and Tokyo. Its operating model was presented as continuous service, available 24 hours a day throughout the year. Reference material reports a workforce exceeding 1,000 employees across key jurisdictions and more than two million registered private and corporate individuals, although no date is supplied for those operating figures. In 2017, Ten became a public company through admission to the London Stock Exchange’s AIM market, trading under the symbol TENG. The available reference describes an admission price of 134.0 pence per share and a fundraising process that valued the company at approximately £104.8 million. These figures relate to the 2017 listing and are not current financial data. In April 2023, Ten obtained B Corp certification. The cited material characterizes the company as the first AIM-listed company to secure the certification. This milestone broadened the public description of Ten beyond service reach and commercial growth, associating the company with formal standards concerning social and environmental performance. Ten’s current identity is therefore built around a global concierge network, institutional partnerships and a hybrid delivery model. Its core service remains personal lifestyle assistance, while digital search and booking tools support scale and convenience. The business serves both private and corporate populations, with financial institutions and other organizations able to incorporate Ten’s services into premium memberships or customer-benefit programmes. Ten Lifestyle Group was founded in London in 1998 by Alex Cheatle and Andrew Long. The founders initially operated a small lifestyle-concierge service for around 20 members. Its early proposition was based on responding to a broad range of personal requests rather than selling one narrowly defined travel product. Members could ask the company to arrange travel, dining, entertainment and other lifestyle services, with advisers using their knowledge and supplier relationships to deliver tailored solutions. The company's first major corporate breakthrough occurred in 2001, when it secured a contract to provide concierge services on behalf of a large UK banking group, including Coutts. This helped establish a business-to-business model alongside the original private-member service. Under this model, financial institutions, wealth managers, premium brands and other organisations could offer concierge access to their own customers or members while Ten supplied the operational infrastructure, advisers and destination expertise. As the business expanded, Ten developed an international operating model. Its service network grew beyond the United Kingdom to include offices and teams in major commercial and travel centres such as New York, Dubai, Hong Kong, Singapore and Tokyo. The geographic structure supported a continuous service proposition, enabling the company to assist members across time zones and coordinate arrangements in multiple countries. Its activities remained focused on travel and lifestyle management rather than ownership of hotels, airlines or other travel assets. In 2014, Ten introduced a digital platform to complement its adviser-led service. The platform allowed members to search and book restaurants, music, theatre and sporting events and to plan holidays. This represented an important change in the delivery model: routine transactions could be initiated digitally, while advisers remained available for more complex itineraries, specialist requests and high-touch support. The combination of technology and personal service became central to Ten's attempt to scale a premium concierge proposition internationally. Ten became a publicly traded company in 2017 when it was admitted to the London Stock Exchange's AIM market under the symbol TENG. The flotation and associated fundraising provided public-market visibility and capital for an expanding international service operation. The company continued to serve both private and corporate individuals and described a workforce of more than 1,000 people operating across key jurisdictions, with services available continuously throughout the year. The group's activities include arranging tickets and reservations for travel, restaurants, music, theatre and sport; organising events; assisting with personal shopping; and handling bespoke lifestyle requests. Its customers may interact through a corporate programme, a private membership arrangement, a partner brand or the digital platform. The common feature is a service relationship intended to save time and provide access, recommendations and execution across several categories. In April 2023, Ten obtained B Corp certification. The certification added a formal social and environmental accountability dimension to the company and distinguished it from a purely transactional booking intermediary. Ten remains an active international concierge and lifestyle-management business headquartered in London, with its brand proposition built around personalisation, availability, destination knowledge and the integration of human advisers with digital tools. Ten became a publicly traded company in 2017 when it was admitted to the London Stock Exchange's AIM market under the symbol TENG. The available reference describes an admission price of 134.0 pence per share and a fundraising process that valued the company at approximately £104.8 million; another reference reports £18 million raised at admission. These figures relate to the 2017 listing and are not current financial data. The flotation and associated fundraising provided public-market visibility and capital for an expanding international service operation.

• 2023

  B Corp certification

  [1]Ten Lifestyle Groupen.wikipedia.org

  Ten secures B Corp certification in April and is described in the reference material as the first AIM-listed company to achieve it. Ten receives B Corp certification, formalising an externally assessed approach to social and environmental performance.

• 2017

  Admission to AIM

  [1]Ten Lifestyle Groupen.wikipedia.org

  Ten Lifestyle Group is admitted to the London Stock Exchange's AIM market and trades under the symbol TENG. Ten Lifestyle Group is admitted to the London Stock Exchange's AIM market under the ticker TENG, with an admission price of 134.0 pence per share and a reported valuation of approximately £104.8 million; another reference reports £18 million raised.

• 2014

  Digital platform developed

  [1]Ten Lifestyle Groupen.wikipedia.org

  The company develops a digital platform for searching and booking dining, sports, theatre and music experiences and for planning holidays, complementing its adviser-led service. Ten develops a digital platform through which members can search for and book selected travel, dining and entertainment services.

• 2001

  First major corporate concierge contract

  [1]Ten Lifestyle Groupen.wikipedia.org

  Ten wins its first corporate contract to provide concierge services for a major United Kingdom banking group including Coutts, supporting the development of its corporate-client model.

• 1998

  Ten is founded in London

  [1]Ten Lifestyle Groupen.wikipedia.org

  Alex Cheatle and Andrew Long establish the company as a lifestyle-concierge service initially serving a small group of private members, around 20 in London.

A premium, relationship-led concierge and lifestyle-management provider that combines global 24/7 human assistance with digital booking technology for private members and corporate clients.

• Concierge and lifestyle management · 1998

  Ten Concierge

  Ten’s core concierge service provides members with continuous assistance for travel, dining, entertainment and other lifestyle requests. Service teams can research options, make reservations or bookings where available, recommend experiences and coordinate more specialized requests. The service is supplied to private members and through corporate programmes, including arrangements made on behalf of financial institutions and other organizations. It is designed for ongoing member relationships and can handle both routine reservations and more complex, time-sensitive or specialist arrangements.

• Digital booking and planning platform · 2014

  Ten Digital Platform

  Introduced in 2014, Ten’s digital platform complements its human concierge operation. It allows members to search for and book restaurant tables, sports, theatre and music tickets, and to plan holidays. The platform extends the company’s service model beyond direct interaction with an adviser and supports more convenient self-service discovery and booking, particularly for requests that can be researched or completed online. A digital channel developed to let members search for and book selected services, including restaurants, sporting events, theatre, music and holiday-related arrangements. The platform extends access beyond direct adviser interactions and works alongside Ten's human concierge operation, particularly for requests that can be researched or completed online.

• Institutional and membership services · 2001

  Corporate Concierge Programmes

  Ten provides concierge capabilities to banks, card companies and other institutions that want to offer lifestyle assistance as part of a customer or membership proposition. These programmes can connect an organization’s private or corporate clients with Ten’s global service operation for travel, dining, entertainment, event and personal-assistance requests. Concierge infrastructure supplied to banks, wealth managers, premium brands and other organisations. Corporate clients can make lifestyle assistance available to their own customers, members or employees while Ten provides advisers, operational coverage, supplier relationships and technology. The model became an important part of the business following the company's first major banking-group contract in 2001. Ten provides concierge capabilities to banks, card companies, wealth managers, premium brands and other institutions that want to offer lifestyle assistance as part of a customer or membership proposition. These programmes can connect an organization’s private or corporate clients with Ten’s global service operation for travel, dining, entertainment, event and personal-assistance requests. The model became an important part of the business following the company's first major banking-group contract in 2001.

• Concierge services · 1998

  Private lifestyle concierge

  A personalised, adviser-led service for private members. Ten can assist with travel, dining, entertainment, shopping, events and other lifestyle requests, with the emphasis on convenience and tailored execution rather than a fixed catalogue of products. The service is designed for ongoing member relationships and can handle both routine reservations and more complex, time-sensitive or specialist arrangements.

• Travel services · 1998

  Travel and holiday planning

  Travel support covering ticketing, holiday planning, itinerary development and related reservations. Ten's advisers can help members coordinate arrangements across destinations and combine travel with dining, entertainment and event requirements. The service is positioned as a managed, personalised alternative to booking individual travel components without assistance.

• 2023

  Secure B Corp certificationStrategy

  Background

  Ten pursued formal recognition of its social and environmental performance alongside its international service expansion.

  Action taken

  The company obtained B Corp certification in April 2023.

  Aftermath

  The certification became a public marker of Ten’s stated commitment to social and environmental standards. Ten became B Corp certified and was described as the first company on AIM to achieve the certification.

  Source

• 2017

  Admission to the London Stock Exchange's AIM marketOther

  Background

  Ten sought public-market access as it expanded its international concierge operation and institutional customer base.

  Action taken

  Ten was admitted to AIM under the symbol TENG. The reference material reports an admission price of 134.0 pence per share and a fundraising process valuing the company at approximately £104.8 million.

  Aftermath

  The company became a publicly traded international concierge group.

  Reported admission valuation. Approximately £104.8 million (2017 admission to AIM)

  Source

• 2014

  Combine concierge advisers with a digital platformStrategy

  Background

  Ten’s traditional service model relied on human assistance for member requests. The company developed a digital platform to make searches, bookings and holiday planning more accessible through online tools.

  Action taken

  The company launched a platform supporting searches and bookings for restaurants, sports, theatre and music, together with holiday planning.

  Aftermath

  The digital platform became a complement to Ten’s 24/7 human concierge operation and formed part of its hybrid service model.

  Source

• 2014

  Expansion into digital concierge servicesStrategy

  Background

  Ten's adviser-led concierge model needed a scalable digital channel for members seeking to research and complete routine reservations.

  Action taken

  The company developed a platform supporting searches and bookings for restaurants, entertainment and holiday planning while retaining human assistance for bespoke requests.

  Aftermath

  The digital platform became a complement to Ten's global concierge operation and broadened member access to the service.

  Source

1. 1Ten Lifestyle Groupen.wikipedia.org
2. 2Ten Lifestyle Group official websitetenlifestylegroup.com
3. 3Ten Group official websitetengroup.com