Telia Norge
Telia Norge is Telia Company's Norwegian telecommunications subsidiary and one of Norway's largest providers of mobile, broadband, and television services.
Last updated October 16, 2026
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Overview
Telia Norge AS is the Norwegian telecommunications business of Sweden-based Telia Company. The company was established in 1993 under the name NetCom and developed into a major competitor in Norway's telecommunications market. It operates primarily as a consumer and business communications provider, with activities covering mobile connectivity, broadband, fixed-line services, and television. The company is commonly associated with the NetCom brand for much of its earlier history. Although the business was owned by TeliaSonera and used the group’s visual identity before the formal rebrand, it continued to operate under the NetCom name in Norway until 1 March 2016. On that date, NetCom became Telia. The change aligned the Norwegian operation with Telia's broader international brand architecture and was intended to reduce customer confusion arising from the long-standing use of TeliaSonera branding. The 2016 rebrand was accompanied by the introduction of Telia's “Roam Like Home” proposition in Norway. The offer allowed customers to use their existing mobile subscriptions across the Nordic and Baltic countries, subject to stated geographic exclusions. At launch, the company described the service as the first of its kind among Norwegian mobile operators, contrasting it with competitors' data-roaming packages that generally provided discounted but separate roaming allowances. The proposition connected the local brand more closely with Telia's regional footprint and emphasized continuity of service for customers traveling within Northern Europe. Telia Norge provides mobile services to consumers and organizations and also has a substantial fixed-connectivity and entertainment business. The company’s referenced subscriber base in September 2025 was approximately 1.8 million mobile subscribers and approximately 500,000 television and broadband subscribers. These figures place it as the second-largest provider in Norway according to the referenced company description. Its Norwegian headquarters are at Økern Portal in Oslo, while its Trondheim office has focused mainly on sales, customer service, and technical functions. The business has also played a visible role in the Norwegian handset market. Telia, while operating as NetCom, was for a period the exclusive Norwegian carrier for Apple's iPhone 3G. That exclusivity ended after Telenor reached an agreement with Apple to distribute the device in Scandinavia, increasing competitive access to the iPhone in the Norwegian market. Telia Norge's history also includes a publicly reported security incident. In 2013, a weakness in the company's systems reportedly made it possible, using relatively simple resources, to track the whereabouts of certain customers abroad, including members of parliament. The weakness was reported as fixed on 12 September 2013. The episode highlighted the sensitivity of location data in mobile networks and the importance of access controls and privacy safeguards for telecommunications operators. Today, Telia Norge remains a Norwegian operating company within Telia Company rather than a separately listed corporation. Its market role is based on the combination of a large mobile customer base, nationwide telecommunications infrastructure, broadband and television subscriptions, and integration with Telia's wider Nordic and Baltic operations. The business also played a notable role in the Norwegian mobile handset market. While operating as NetCom, Telia was for a time the exclusive carrier for Apple's iPhone 3G in Norway. That exclusivity ended after Telenor reached an agreement with Apple to distribute the device in Scandinavia, opening the iPhone to a more competitive carrier landscape in Norway.
History
Telia Norge was established in Norway in 1993 as NetCom AS. It grew as a telecommunications challenger and became one of the country's principal mobile operators. The company operated in a market increasingly shaped by competition among national network providers, expanding beyond mobile telephony into broadband, fixed communications, and television. For much of its earlier existence, the Norwegian business retained the NetCom name even though it belonged to the TeliaSonera group and shared elements of the group's visual identity. This arrangement eventually created a rationale for a unified brand. On 1 March 2016, NetCom changed its name to Telia. The rebrand connected the Norwegian operation directly to Telia Company's Nordic and Baltic brand and reduced the possibility that customers would interpret the shared corporate identity as representing separate or unrelated businesses. The rebranding was paired with a regional roaming initiative. Telia introduced Roam Like Home in Norway, enabling customers to use their existing mobile subscriptions in participating Nordic and Baltic markets. Iceland, Greenland, and the Faroe Islands were excluded from the offer described in the source material. The proposition represented a shift away from roaming products based solely on separately purchased discounted data packages and emphasized the practical value of Telia's regional footprint. Telia Norge also had an important role in the Norwegian launch and distribution history of Apple's iPhone. Under its former NetCom identity, it was for a time the exclusive carrier for the iPhone 3G in Norway. The arrangement later changed when Telenor concluded an agreement with Apple to distribute the handset in Scandinavia, making the product available through a broader competitive carrier landscape. In September 2013, a security weakness became the subject of public reporting after it was alleged that customers' whereabouts abroad could be tracked using simple resources. The people potentially affected reportedly included members of parliament and other Telia customers traveling for work or holidays. The weakness was stated to have been corrected on 12 September 2013. The incident forms an important part of the company's public history because mobile location information is highly sensitive and because telecommunications providers must protect customer data against unauthorized access. The company's Norwegian headquarters are located at Økern Portal in Oslo. Its Trondheim office has mainly supported sales, customer service, and technical activities. By September 2025, the company description cited approximately 1.8 million mobile subscribers and approximately 500,000 television and broadband subscribers, identifying Telia Norge as Norway's second-largest provider. The company continues to operate as part of Telia Company and is not presented as a separately listed Norwegian corporation. Its current business scope combines mobile communications with broadband, television, and other fixed telecommunications services for consumer and organizational customers.
- 2025
Referenced subscriber base reaches approximately 1.8 million mobile customers
[1]The referenced company description reports approximately 1.8 million mobile subscribers and approximately 500,000 television and broadband subscribers in September 2025.
- 2016
NetCom becomes Telia
[1]On 1 March 2016, NetCom adopts the Telia name as part of a wider brand alignment with Telia Company.
- 2016
Roam Like Home launches in Norway
[1]Telia introduces a regional roaming offer that lets customers use existing mobile subscriptions in participating Nordic and Baltic countries.
- 2013
Location-tracking security weakness is reported
[1]A reported security weakness allegedly made it possible to track the whereabouts of some Telia customers abroad. The weakness was reported as closed on 12 September 2013.
- 1993
NetCom AS is founded
[1]The Norwegian telecommunications business that later became Telia Norge is established under the NetCom name.
Products and positioning
A major Norwegian telecommunications operator positioned around mobile connectivity, fixed broadband, television, and regional Nordic-Baltic service integration.
Mobile telecommunications · 1993
Mobile communications
Telia Norge's core business is mobile connectivity for consumers and organizations. The offering includes mobile subscriptions and data services delivered through the company's Norwegian telecommunications operation. Mobile services also underpin regional roaming propositions such as Roam Like Home, which connected Norwegian subscriptions with Telia's wider Nordic and Baltic footprint.
Fixed connectivity
Broadband
Broadband is one of Telia Norge's principal fixed-network services. It forms part of the company's wider telecommunications portfolio alongside mobile and television services. The referenced September 2025 figures identify approximately 500,000 combined television and broadband subscribers, although the source does not provide a separate breakdown for each service.
Pay television and entertainment
Television services
Telia Norge provides television services as part of its consumer communications portfolio. Television is sold within the company's broader fixed-connectivity and entertainment business. Available reference material reports television and broadband subscribers together rather than specifying the size of the television customer base independently.
Mobile roaming service · 2016
Roam Like Home
Introduced alongside the 2016 transition from NetCom to Telia, Roam Like Home allowed customers to use their existing mobile subscriptions in participating Nordic and Baltic countries. The offer excluded Iceland, Greenland, and the Faroe Islands according to the referenced description. It was positioned as an alternative to separate discounted roaming data packages.
Controversies
2013
Customer location-tracking security weakness
A reported security weakness allegedly allowed the whereabouts of certain Telia customers abroad to be tracked with relatively simple resources. The report specifically mentioned members of parliament and other customers traveling for work or holidays. The weakness was reported as corrected on 12 September 2013.
Marketing campaigns
- 2016Roam Like Home
Norway · Nordic countries · Baltic countries
Telia introduced Roam Like Home immediately after the Norwegian NetCom-to-Telia rebrand. The service promoted the ability to use an existing Norwegian mobile subscription while traveling in participating Nordic and Baltic markets. The referenced material describes the offer as the first service of this kind from a Norwegian mobile operator at launch. Its longer-term commercial outcome is not specified.
Outcome. The referenced material describes the offer as the first service of this kind from a Norwegian mobile operator at launch. Its longer-term commercial outcome is not specified.
Brand decisions
2016
Rebrand NetCom as TeliaStrategyBackground
The Norwegian operation had used the NetCom name while sharing the TeliaSonera group's visual identity. A unified name offered closer alignment with the parent group's brand architecture.
Action taken
NetCom AS changed its name to Telia on 1 March 2016.
Aftermath
The Norwegian business continued under the Telia identity and launched the Roam Like Home proposition in conjunction with the change.
2016
Launch Roam Like HomeProduct launchBackground
Customers traveling across Northern Europe had generally been offered separate discounted roaming data packages rather than use of their domestic subscription.
Action taken
Telia introduced a service allowing existing mobile subscriptions to be used in participating Nordic and Baltic countries, with Iceland, Greenland, and the Faroe Islands excluded in the described offer.
Aftermath
The service was presented as the first offering of its type from a Norwegian mobile operator at launch. No later performance figures are provided.
- Transition from iPhone 3G exclusivity to broader carrier distributionOther
Background
Telia Norge, then operating as NetCom, was for a period Apple's exclusive Norwegian carrier for the iPhone 3G.
Action taken
The exclusive arrangement ended after Telenor signed an agreement with Apple to distribute the iPhone in Scandinavia.
Aftermath
The iPhone became available through a wider carrier competitive environment in Norway and Scandinavia.
- Telenor — Telenor signed an agreement with Apple to distribute the iPhone in Scandinavia.
Recent events
- 2016
NetCom changes its name to Telia in Norway[1]
Other
NetCom adopted the Telia name on 1 March 2016, aligning the Norwegian operation with Telia Company's broader brand identity.
- 2016
Telia launches Roam Like Home in Norway[1]
Product launch · Campaign
Following the name change, Telia Norge introduced an offer allowing customers to use their existing mobile subscriptions in Nordic and Baltic countries, excluding Iceland, Greenland, and the Faroe Islands.
Telia's iPhone 3G exclusivity in Norway ends[1]
Product generation · Other
Telia Norge, then operating as NetCom, was for a period the exclusive carrier for Apple's iPhone 3G in Norway. Telenor later signed an agreement with Apple to distribute the device in Scandinavia.
Sources1 sources
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