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Telecommerciale Alpina

Italian-German-Ladin private television station founded in 1981 in Bolzano, renamed Trentino TV in 2009.

Last updated September 29, 2026

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Overview

Telecommerciale Alpina (TCA) is an Italian private television station serving the Trentino-South Tyrol region. It was first broadcast in 1981 in Bolzano (Bozen), South Tyrol, and maintains offices in both Bolzano and Trento. Its programming focuses on news and local affairs for the Trentino-South Tyrol area, and it broadcasts in Italian, German, and Ladin, reflecting the multilingual character of the region. With the arrival of digital terrestrial television, Telecommerciale Alpina underwent a radical rejuvenation and changed its name to Trentino TV in 2009, though the acronym TCA is still often used. Following the rebrand, the station operated as a parent company for a family of thematic channels, with particular attention to the three linguistic minorities of the region: Ladin, Mòcheno (Fersentalerisch), and Cimbrian (Zimbern). The associated thematic channels include Alto Adige TV, Südtirol TV (in German), Tele Minoranze Linguistiche (TML, Television of Linguistic Minorities), TNN, SHOP in TV, and InfoTrentino. The station's website is tvtca.com. As a private regional broadcaster, it is not publicly listed and remains privately held.

History

Telecommerciale Alpina (TCA) was first broadcast in 1981 in Bolzano (Bozen), South Tyrol, as an Italian-German-Ladin private television station. Its headquarters were established in Bolzano and Trento, and its programming covered news and local affairs in the Trentino-South Tyrol region. For decades the station operated under the Telecommerciale Alpina name. With the advent of digital terrestrial television, the broadcaster underwent a radical rejuvenation and, in 2009, changed its name to Trentino TV, although the acronym TCA continued to be used frequently. After the rebrand, Trentino TV functioned as a parent company for a group of thematic channels, with a particular focus on the region's three linguistic minorities: Ladin, Mòcheno (Fersentalerisch), and Cimbrian (Zimbern). The associated thematic channels include Alto Adige TV, Südtirol TV (in German), Tele Minoranze Linguistiche (TML, Television of Linguistic Minorities), TNN, SHOP in TV, and InfoTrentino. The station's website is tvtca.com.

  • 2009

    Renamed Trentino TV after a radical rejuvenation amid the arrival of digital terrestrial television.

  • 1981

    Telecommerciale Alpina first broadcast in Bolzano, South Tyrol.

Products and positioning

Private regional broadcaster serving the multilingual Trentino-South Tyrol area, with dedicated channels for linguistic minorities.

  • Trentino TV

    Main channel, formerly Telecommerciale Alpina.

  • Alto Adige TV

    Thematic channel.

  • Südtirol TV

    German-language thematic channel.

  • Tele Minoranze Linguistiche (TML)

    Television of linguistic minorities.

  • TNN

    Thematic channel.

  • SHOP in TV

    Thematic channel.

  • InfoTrentino

    Thematic channel.

Sources2 sources

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