Teenmix

Teenmix (天美意) is a fashion footwear brand that was founded in Hong Kong in 1999 and now operates more than 2,000 chain stores. Its product range covers women's shoes, men's shoes, women's bags, men's bags, wallets and belts, aimed at a growing young consumer base. It is a sub-brand of New Belle Footwear (Shenzhen) Co., Ltd., described as China's largest footwear production and operation company, and is listed among Belle Group's own footwear brands alongside Belle, Tata, Staccato, Senda, Basto, JipiJapa, Millie's, Joy & Peace and Mirabell. The brand positions itself around young women, aiming to lead the new generation and to let them express themselves through fashion, offering a versatile, imaginative shoe wardrobe.

Teenmix (天美意) was founded in Hong Kong in 1999. At the end of the 20th century, as young people born in the 1980s sought to greet the new century in their own style, mixed-and-matched clothing full of punk, metal, graffiti and unconventional elements became popular, yet across the Chinese-speaking region there were no shoes to match these emerging trends. A group of young people who loved this new culture decided to create their own trend-shoe brand to express their individuality and ignite fashion — that brand became today's Teenmix. As trend culture spread, the brand's initially sharp, unconventional style gave way to a more humanized fashion expression, and Teenmix began incorporating everyday life elements into its designs; its classic bow and polka-dot elements came into wide use in this period and became must-have trend shoes for young women, extending the brand's influence nationwide. Teenmix grew into a fashion trend-shoe brand popular among young people, accompanying many from their student years into society and marriage. The brand states its mission as leading the new generation and expressing oneself through fashion, creating a versatile, imaginative shoe wardrobe for young women. It is a sub-brand of New Belle Footwear (Shenzhen) Co., Ltd. and is listed among Belle Group's own footwear brands.

A fashion-forward footwear brand for young women, aiming to lead the new generation and let them express themselves through fashion.

• Women's shoes

• Men's shoes

• Women's bags

• Men's bags

• Wallets

• Belts

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