Tecna

Tecna is an Italian professional haircare brand that has been operating since 1995. The brand describes itself as offering "conscious haircare" and positions its products as 100% vegan, combining nature-inspired ingredients with scientific research. Its product lines are organized around professional hair rituals, including SPA for intense repair, HYDRACORE for deep hydration, and TEABASE for scalp balance. Tecna sells primarily through hair salons and beauty professionals, and it supports its salon partners through the Comfort Salon project, which is designed to help salons grow, stand out, and deliver value-added experiences. The brand emphasizes ethics, innovation, professionalism, and inclusion in its philosophy. Its official website is tecnaprofessional.com, with an Italian-language site at tecnaprofessional.eu. The company is based in Italy and operates in the professional beauty sector.

Tecna was founded in 1995 in Italy and has since built its identity around professional haircare. From its inception, the brand has served the salon market, developing products and rituals intended for use by hair professionals. Over the years, Tecna has embraced a philosophy that combines ethical responsibility with scientific innovation, culminating in a 100% vegan product range. The brand has also launched the Comfort Salon project, a dedicated program for beauty salons that aims to support their growth and differentiation. Today, Tecna continues to operate as an Italian professional haircare brand, offering lines such as SPA, HYDRACORE, and TEABASE, and promoting values of inclusion and conscious beauty.

• 1995

  Tecna is founded in Italy.

• Launch of the Comfort Salon project for beauty salons.

• Introduction of 100% vegan product lines.

100% vegan professional haircare with a focus on ethics, science, and salon partnership.

• SPA

  Intense repair hair ritual.

• HYDRACORE

  Deep hydration hair ritual.

• TEABASE

  Scalp balance hair ritual.

1. 1Tecna Professional - Prodotti professionali vegan per capellitecnaprofessional.eu
2. 2Tecna Appoints Paul Coghlan as Finance Director to Support Next Phase of Growthexhibitoronline.com