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Technology Will Save Us

Technology Will Save Us was a London-based British company that developed do-it-yourself electronics and technology kits.

Last updated August 25, 2026

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Overview

Technology Will Save Us was a UK company focused on making technology more accessible through do-it-yourself gadget kits. Founded in London in 2012 by Bethany Koby and Daniel Hirschmann, the company developed products intended to let children, families, educators, and other non-specialists build and experiment with electronic devices rather than treating technology as a sealed, finished product. Its brand proposition combined hands-on making, creative learning, and basic electronics education. The founders said the idea emerged after they discovered a discarded laptop and began reflecting on the relationship between modern consumers and the technology they use. That starting point informed a broader educational philosophy: people could understand technology better by opening it up, assembling components, and learning through practical experimentation. The company's offer therefore sat between consumer electronics, educational technology, maker culture, and creative learning. Technology Will Save Us became associated with DIY kits for building gadgets and learning about concepts such as circuits, sensors, coding, and digital making. The available reference material does not provide a complete catalogue of products, but describes the company generally as a maker of DIY gadget kits. The company also collaborated with the BBC on the Micro Bit, a small programmable computer created for educational use. This collaboration connected Technology Will Save Us with a prominent UK effort to introduce school-age learners to computing and programming. The brand's approach was distinguished less by a single mass-market device than by its emphasis on participation. Its products were designed as practical learning experiences, with the building process forming part of the value. In this respect, Technology Will Save Us reflected the growth of the maker movement and the increasing interest in teaching science, technology, engineering, and mathematics through project-based activities. The company entered administration on 17 March 2021. Administration marked the end of its operation as an active UK company, although its products and its association with DIY technology education remain part of the company's historical identity. Publicly available material supplied for this entry does not establish the precise reason for the administration, the identity of an administrator, the company's financial performance, or whether its intellectual property or product lines continued under another owner. Those details are therefore left unreported.

History

Technology Will Save Us was established in London in 2012 by Bethany Koby and Daniel Hirschmann. The founders traced the initial idea to an encounter with a discarded laptop, which prompted them to consider how people relate to the increasingly ubiquitous technology in their lives. Rather than treating electronics as inaccessible objects assembled only by specialists, they developed a business around the idea that users could learn by making and modifying devices themselves. The resulting company produced do-it-yourself gadget kits. These kits formed part of a wider movement in education and consumer culture that promoted hands-on experimentation, creative coding, electronics, and maker activities. Technology Will Save Us presented technology as something that could be opened up and understood through practical construction. Its products were aimed at making technical concepts approachable for learners, particularly children and families, while also offering educators a way to incorporate physical computing and project-based learning. The company's work occupied several overlapping categories: educational technology, STEM learning, consumer electronics, and maker hardware. Its significance came from combining the appeal of a finished gadget with the educational value of assembling one. The available reference material does not provide a full chronology of the company's product releases, retail partnerships, geographic expansion, or financial development, so those aspects cannot be documented here without speculation. Technology Will Save Us also collaborated with the BBC on the Micro Bit. The Micro Bit initiative was designed to support computing education by giving learners access to a small programmable computer. The collaboration linked the company's DIY and educational approach with a major UK public-facing effort to encourage programming and digital skills. The precise dates, contractual structure, and individual responsibilities within the collaboration are not specified in the supplied material. On 17 March 2021, Technology Will Save Us entered administration. This changed the company's status from an operating brand to a defunct company in this dossier. The available source does not state the cause of the administration, the company's liabilities, the identity of the administrator, or the subsequent disposition of its assets and intellectual property. No later operating company or confirmed successor is identified in the supplied references.

  • 2021

    Entered administration

    [1]

    The company entered administration on 17 March 2021.

  • 2012

    Company founded in London

    [1]

    Bethany Koby and Daniel Hirschmann founded Technology Will Save Us in London as a company focused on DIY technology and gadget-building kits.

  • Collaboration with the BBC on Micro Bit

    [1]

    Technology Will Save Us collaborated with the BBC on the Micro Bit educational programmable-computer initiative.

Products and positioning

A hands-on educational technology brand that encouraged children and other learners to understand electronics and computing by building functional gadgets themselves.

  • Educational electronics kits

    DIY gadget kits

    Technology Will Save Us was known for kits that allowed users to assemble working electronic gadgets and learn through the construction process. The kits represented the company's central proposition: combining practical making with accessible explanations of electronics, coding, and digital technology. The supplied reference does not identify a complete set of individual kit names or specifications.

  • Educational programmable computer

    Micro Bit collaboration

    The company collaborated with the BBC on the Micro Bit, a compact programmable computer intended to support computing education. The collaboration connected Technology Will Save Us's hands-on learning orientation with a broader initiative to introduce programming and physical computing to learners. The supplied source does not establish which specific components or services the company provided.

Marketing campaigns

  • BBC Micro Bit collaboration

    United Kingdom

    Technology Will Save Us worked with the BBC on the Micro Bit, an educational computing initiative designed to help learners engage with programming and programmable hardware.

    Outcome. The collaboration associated the brand with a high-profile UK computing-education project. The supplied material does not provide campaign performance figures or other quantified outcomes.

Brand decisions

  • 2021

    Entry into administrationOther

    Background

    After operating as a maker of DIY technology kits, the company entered administration in March 2021.

    Action taken

    Technology Will Save Us entered administration on 17 March 2021.

    Aftermath

    The company is treated as defunct in this dossier. The supplied reference does not document the administration's cause, financial details, asset sales, or successor arrangements.

Sources1 sources

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