Techno Source
Techno Source is a Hong Kong-based maker and marketer of handheld electronic games, plug-and-play television games, electronic toys, and learning products.
Last updated August 31, 2026
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Overview
Techno Source was a privately owned electronic-toy and game company founded in 2000 by Wayne Nathan and Rich Migatz. Based in Hong Kong and maintaining an office in New York City, the company developed and sold handheld electronic games, television plug-and-play systems, educational toys, and licensed products for children and families. Its business combined retro-gaming properties with branded preschool and learning products, placing it at the intersection of the toy, consumer-electronics, and casual-game markets. A significant part of Techno Source's identity came from its retro-gaming strategy. The company entered into a licensing agreement with Intellivision in 2003 and subsequently created compact television game systems that contained collections of classic Intellivision titles. The Intellivision 25 packaged 25 games in a single plug-and-play unit, followed by the Intellivision 10, the two-player Intellivision X2, and an Intellivision 10 second edition. These products were designed for consumers who wanted classic games without purchasing a traditional console or assembling separate cartridges and accessories. Techno Source stated that the Intellivision products had sold more than one million units, and the line received recognition from the National Parenting Center. The company also pursued partnerships with established consumer brands. Its 2003 relationship with Crayola produced electronic handheld games and television products aimed at preschool users, including My First TV Play System and My First Electronic Coloring Book. These products were promoted as both entertainment and introductory learning tools and received parenting and toy-industry recognition. In 2005, Techno Source worked with Coleco to revive head-to-head handheld games, allowing two players to compete simultaneously in football, basketball, baseball, and soccer formats. A Sesame Street licensing partnership announced the same year extended the company's portfolio into licensed educational entertainment, with handheld and television games intended to combine familiar characters with learning-oriented play. Techno Source's product range also included standalone electronic puzzles and games. Its Touch Screen Sudoku was nominated for Game of the Year by the Toy Industry Association in 2006. A luxury version incorporating Swarovski crystals was distributed at the 12th Annual Screen Actors Guild Awards, illustrating the company's willingness to adapt an electronic game for promotional and celebrity-event settings. In February 2006, Techno Source announced a worldwide licensing agreement with Activision to develop and distribute products based on Activision properties from the 1980s, including Pitfall 2, River Raid, Chopper Command, Barnstorming, and Kaboom. The planned products comprised television plug-and-play systems and LCD-based handheld games, with retail availability scheduled for September 2006. In June of the same year, the company announced a partnership with Rubik's for electronic games based on the original Rubik's Cube. Techno Source was acquired by Li & Fung in April 2011. The acquisition marked a change in ownership after a decade in which the company had built a portfolio around licensed retro games, branded children's products, and inexpensive dedicated electronic devices. Publicly available reference material provides limited information about the brand's activities, corporate structure, product continuity, or independent operating status after the acquisition; its present status therefore remains uncertain.
History
Techno Source was established in 2000 by Wayne Nathan and Rich Migatz as a privately owned company focused on electronic games and toys. Its principal base was in Hong Kong, with an office in New York City supporting its presence in the North American market. Rather than competing as a conventional game-console manufacturer, the company concentrated on dedicated, relatively self-contained products: handheld electronic games, LCD devices, plug-and-play television systems, and educational toys. The company's early growth was closely associated with licensing. In 2003, Techno Source reached an agreement with Intellivision to produce television game systems containing classic Intellivision software. The resulting Intellivision 25 and Intellivision 10 systems translated a historic console library into inexpensive devices that connected directly to a television. Later products included the two-player Intellivision X2 and a second edition of the Intellivision 10. Techno Source said that the Intellivision range sold more than one million units, while the products also received recognition from the National Parenting Center. Alongside retro gaming, Techno Source developed a substantial children's and learning portfolio. A 2003 partnership with Crayola produced preschool-oriented handheld games and television products. My First TV Play System and My First Electronic Coloring Book were positioned for younger users and received awards or seals from parenting and toy organizations. In 2005, a partnership with Coleco brought back head-to-head handheld sports games, allowing two users to play football, basketball, baseball, or soccer simultaneously on a single device. A Sesame Street licensing arrangement announced that year added character-based games designed to entertain while supporting learning. The company continued to broaden its electronic-game range in 2006. Its Touch Screen Sudoku was nominated for Game of the Year by the Toy Industry Association, and a Swarovski-crystal version was used as a special promotional item at the Screen Actors Guild Awards. Techno Source also entered a worldwide licensing agreement with Activision for products based on 1980s properties such as Pitfall 2, River Raid, Chopper Command, Barnstorming, and Kaboom. The agreement covered both television plug-and-play systems and LCD handheld games. Later in June 2006, Techno Source and Rubik's announced electronic products derived from the Rubik's Cube. In April 2011, Li & Fung acquired Techno Source. Public reference material does not establish the detailed terms of the transaction, the subsequent management structure, or the extent to which the Techno Source name and product lines continued after the acquisition. The company is therefore best documented as a former independently owned Hong Kong-based electronic-toy and game business whose known activities centered on licensed retro entertainment, family games, and educational electronic products.
- 2011
Acquisition by Li & Fung
[1]Li & Fung acquired Techno Source.
- 2006
Activision licensing agreement
[1]Techno Source announced a worldwide agreement covering electronic products based on selected 1980s Activision properties.
- 2006
Rubik's electronic-game partnership
[1]Techno Source and Rubik's announced electronic games based on the original Rubik's Cube.
- 2005
Coleco head-to-head games relaunched
[1]Techno Source and Coleco reintroduced two-player handheld sports games.
- 2005
Sesame Street partnership
[1]The company agreed to produce Sesame Street handheld and television games with an entertainment and learning focus.
- 2004
Intellivision 25 released
[1]Techno Source introduced a plug-and-play television system containing 25 original Intellivision games.
- 2003
Intellivision licensing agreement
[1]Techno Source began working with Intellivision on plug-and-play systems containing classic games.
- 2003
Crayola product partnership
[1]The company and Crayola introduced electronic handheld and television products for preschool users.
- 2000
Company founded
[1]Wayne Nathan and Rich Migatz founded Techno Source as a privately owned electronic-game and toy company.
Products and positioning
Accessible electronic entertainment and learning products built around licensed brands, retro-console compilations, family play, and dedicated handheld devices.
Plug-and-play retro game system · 2004
Intellivision 25
A television game unit containing 25 original Intellivision games. It was part of Techno Source's strategy of repackaging classic console software into a compact device that connected directly to a television, eliminating the need for a conventional console and cartridge collection.
Plug-and-play retro game system
Intellivision 10
A smaller Intellivision compilation system that followed the Intellivision 25. The line was later accompanied by a second edition and was marketed as an accessible way to play selected classic Intellivision titles on a television.
Two-player plug-and-play game system
Intellivision X2
A two-player extension of Techno Source's Intellivision television-game range. It continued the company's retro-gaming approach while emphasizing shared play rather than solo handheld use.
Preschool educational electronic toy · 2003
My First TV Play System
A Crayola-associated television game product designed for preschool users. It combined simple electronic play with a child-oriented creative and learning presentation and received recognition from parenting and toy organizations.
Preschool educational electronic toy · 2003
My First Electronic Coloring Book
An electronic coloring product developed with Crayola for younger children. The product translated coloring and creative play into a dedicated electronic format suitable for television-based use.
Handheld puzzle game · 2006
Touch Screen Sudoku
A dedicated handheld Sudoku device using a touch screen interface. It was nominated for Game of the Year by the Toy Industry Association in 2006, and a Swarovski-crystal version was used for a Screen Actors Guild Awards promotion.
Licensed electronic games · 2006
Activision licensed handheld and television games
A planned group of LCD-based handheld games and television plug-and-play systems based on selected Activision properties from the 1980s, including Pitfall 2, River Raid, Chopper Command, Barnstorming, and Kaboom.
Brand decisions
2011
Accept acquisition by Li & FungM&ABackground
Techno Source had operated as a privately owned electronic-toy and game company for approximately a decade.
Action taken
Li & Fung acquired the company in April 2011.
Aftermath
The acquisition changed Techno Source's ownership, but available reference material does not provide detailed information on post-acquisition operations or brand continuity.
2006
Expand the Activision property portfolioStrategyBackground
After developing products around Intellivision and children's brands, Techno Source pursued additional recognizable entertainment properties.
Action taken
The company announced a worldwide licensing agreement with Activision covering selected 1980s properties and planned handheld and television products.
Aftermath
The announced products were intended for retail release in September 2006; publicly available reference material does not document their longer-term commercial performance.
2003
Enter licensed retro-gaming productsStrategyBackground
Techno Source operated in the dedicated electronic-game and toy market and sought recognizable content that could be distributed through simple television-connected devices.
Action taken
The company entered a licensing agreement with Intellivision and developed compilation products such as the Intellivision 25 and Intellivision 10.
Aftermath
The Intellivision range became a central part of the company's retro-gaming portfolio and was followed by additional two-player and revised-edition products.
Recent events
- 2011
Techno Source acquired by Li & Fung[1]
M&A
Li & Fung acquired Techno Source, ending the company's period as an independently owned business.
- 2006
Techno Source announces Activision licensing agreement[1]
Product launch · Other
Techno Source announced a worldwide agreement to develop and distribute electronic games based on several Activision properties from the 1980s.
- 2006
Techno Source announces Rubik's electronic-game partnership[1]
Product launch · Other
The company announced a line of electronic games based on the original Rubik's Cube.
Sources1 sources
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