TeamBro
TeamBro is the online team-sport outfitting brand of Sporthaus Haubold, a German team equipment supplier active since 1993.
Last updated September 29, 2026
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Overview
TeamBro is a German online brand for team sports equipment and apparel, created by the long-established team outfitter Sporthaus Haubold. According to the company's own 'About us' page, Sporthaus Haubold has been active as a team outfitter since 1993 and serves more than 4,000 customers, making it one of the country's most successful brand-independent team equipment suppliers. TeamBro was developed as the online arm of that business, extending the reach and convenience of its team outfitting service through a web shop. The TeamBro online shop sells football boots, indoor shoes and balls, and offers free shipping on orders over €100. A central feature of the TeamBro concept is a plugin online shop that can be embedded directly into the website of a sports club or school, giving each organisation its own team and merchandising collection. This makes TeamBro not just a retailer but a platform for clubs to present and sell their own branded kit and fan merchandise. The brand's customer base is heavily oriented toward amateur and semi-professional sports clubs, particularly in Germany and especially in the Saxony region. The TeamBro website lists a long roster of partner team shops and clubs across football, handball, basketball, volleyball, ice sports, rowing, canoeing, fencing, athletics and other disciplines, including clubs such as Dresdner SC Fußball, HC Elbflorenz, SC Chemnitz, ESV Dresden and many local associations. This club network reflects TeamBro's positioning as a grassroots team outfitter rather than a mass-market sportswear label. TeamBro operates as a private, owner-managed business under the Sporthaus Haubold umbrella. Its stated principles are fair partnership, high-quality materials, careful finishing, reliable delivery and attractive prices. The brand remains active and continues to expand its online offering and service scope.
History
TeamBro is the online brand of Sporthaus Haubold, a German team outfitter that has been active since 1993. According to the company's 'About us' page, Sporthaus Haubold has built a customer base of more than 4,000 clients and ranks among the most successful brand-independent team equipment suppliers in the country. Its business model is based on fair partnerships with clubs, the use of excellent materials, high-quality finishing, punctual delivery and attractive pricing. As sports clubs increasingly moved online, Sporthaus Haubold created TeamBro as a dedicated online brand to serve teams, clubs and schools more efficiently. The TeamBro online shop was designed to make the processes around team outfitting simpler, the product range broader and the service more comprehensive. A key innovation of the TeamBro concept is a plugin online shop that can be integrated directly into a club's or school's website, allowing each organisation to run its own team and merchandising collection. The TeamBro website lists a wide network of partner team shops and clubs, mainly in Germany and especially in Saxony. These include football, handball, basketball, volleyball, ice sports, rowing, canoeing, fencing, athletics and other clubs, such as Dresdner SC Fußball, HC Elbflorenz, SC Chemnitz, ESV Dresden, Dresdner Ruderclub 1902 and many local associations. This network illustrates the brand's grassroots focus and its role as a team outfitter rather than a mass-market sportswear label. TeamBro remains an active, privately held business under the Sporthaus Haubold umbrella. It continues to operate its online shop, offering football boots, indoor shoes and balls, with free shipping on orders over €100, and to expand its service and product range for team sports.
- 1993
Sporthaus Haubold begins operating as a team outfitter.
TeamBro is launched as the online brand of Sporthaus Haubold.
TeamBro introduces a plugin online shop for clubs and schools.
Products and positioning
Brand-independent team outfitter for clubs and schools, combining fair partnership, quality materials and attractive prices with an embeddable online shop.
Football boots
Indoor shoes
Balls
Team kits
Merchandising collections
Sources3 sources
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