TBD Marketing Ltd

TBD Marketing Ltd is a United Kingdom-based marketing agency that works exclusively with lawyers and law firms. Founded in 2018, the agency provides a broad range of legal marketing services, including business development and marketing strategy, media relations, social media, communications and key account services. Its client base spans over 30 law firms, ranging from £1m turnover to £1bn, and includes individual partners, law firm founders, fast-growing challenger firms and elite top-tier city firms. The agency positions itself around "joined-up thinking," ensuring that a client's marketing, communications and business development efforts work together to attract new clients and improve profile. Its service catalogue covers blogs, brand materials, brand positioning, brand refresh, business development coaching, channel management, content loading and optimisation, design maintenance, digital competitor analysis, editorial strategy, integrated marketing projects, LinkedIn reporting and training, marketing plans and media pitches. TBD Marketing was established by a team with decades of experience in law firms and other professional services firms. The founders observed common frustrations among legal professionals — partners being passed over for progression, firms struggling to rank in legal directories, ex-magic circle partners launching their own firms and losing sight of their original goals, city firms lacking marketing capacity, and elite firms finding it difficult to retain digital excellence. TBD was created to address these gaps. The company is private and operates from the United Kingdom. Its website is tbdmarketing.co.uk, and it also uses the domain 2bd.me. The name "TBD" stands for "To Be Determined," a phrase the agency uses in its branding.

TBD Marketing Ltd was launched in 2018 in the United Kingdom. The founding team brought decades of experience from roles within law firms and other professional services firms. They identified a recurring set of problems in the legal sector: partners being passed up on progression opportunities or not ranking as high as they deserved in legal directories; former magic circle partners launching their own firms and struggling to achieve their priorities, quickly losing their original dream of leaving Big Law; city firms with tight budgets and limited capacity lacking next-level marketing knowledge; and elite law firms finding it difficult to retain digital excellence with a global marketing team. From its launch, TBD Marketing focused exclusively on lawyers and law firms. By the time of its website content, the agency had worked with over 30 law firms ranging from £1m turnover to £1bn, bringing clarity and purpose to clients' business development. It grew rapidly, describing itself as a fast-growing team of marketing experts. The agency organises its client base into four groups: Partners (individual partners within law firms), Founders (law firm founders growing their business), Challengers (fast-growing, ambitious law firms), and Elite (top-tier, big city law firms). For each group it tailors its services — from profile-boosting for individual partners to world-class digital marketing for elite firms. TBD Marketing's service offering has expanded to cover a wide range of legal marketing needs, including blogs, brand materials, brand positioning, brand refresh, business development, channel management, content loading, content optimisation, design maintenance, digital competitor analysis, editorial strategy, integrated marketing projects, LinkedIn reporting and training, marketing plans and media pitches. The agency also produces a report called "THE TOP LEGAL" and uses a proprietary Digital100 benchmarking tool for digital competitor analysis. The company operates from the United Kingdom and maintains a website at tbdmarketing.co.uk. It also uses the domain 2bd.me. The name "TBD" stands for "To Be Determined," a phrase the agency embraces in its branding.

• 2018

  TBD Marketing Ltd launched in the United Kingdom.

• The agency had worked with over 30 law firms ranging from £1m turnover to £1bn.

A specialist legal marketing agency offering joined-up marketing, communications and business development for law firms and lawyers, from individual partners to elite city firms.

• Blogs

  Bundle of evergreen blog posts, recycled into synchronised social media posts.

• Brand Materials

  Whatever goes in front of potential clients to make them choose you.

• Brand Positioning

  Define your mission statement, logo design, tone of voice and guidelines that are consistent.

• Brand Refresh

  Perfect to liven up not only your brand materials and marketing, but the whole of your firm.

• Business Development

  Monthly one hour meetings to coach you and your fee-earners on BD and keep you on track.

• Channel Management

  Management of your multi-channel marketing campaigns from direct email to social media accounts.

• Content Loading

  24-hr content loading and optimisation of your posts and blogs, service and sector pages, biographies and more.

• Content Optimisation

  End-to-end content optimisation including SEO, backlinks, headlines and H2 and reporting.

• Design Maintenance Partnership

  Whether you need a social media graphic, a brochure design, or a landing page.

• Digital Competitor Analysis

  Ongoing reporting and analytics from our Digital100 to benchmark your firm and optimise your digital marketing.

• Editorial Strategy

  Meetings with your internal editorial team to map out and understand goals.

• Integrated Marketing Projects

  A full-on marketing department, dealing with everything from top to bottom.

• LinkedIn Reporting

  Monthly LinkedIn data reporting and advice on improvements.

• LinkedIn Training

  LinkedIn training for your marketing team and lawyers.

• Marketing Plan

  High-impact digital marketing plan to execute your strategy.

• Media Pitch

  A media pitch to have your voice heard.

1. 1Legal Marketing UK - TBD Marketing Agency for Lawyerstbdmarketing.co.uk
2. 2Marketing Experts for Lawyers and Law Firms - TBDtbdmarketing.co.uk
3. 3Legal Marketing Services for Lawyers and Law Firmstbdmarketing.co.uk
4. 4BlogsBlog planning and writing for Lawyers and Law Firms - TBDtbdmarketing.co.uk
5. 5TBD Marketing Ltdwikidata.org