TaxUp Consultoria Tributária

TaxUp Consultoria Tributária is a Brazilian boutique tax advisory firm headquartered in São Paulo, with additional service units in Rio de Janeiro and Brasília. The firm positions itself as a boutique consultancy in which a senior consultant leads each project from initial diagnosis through final delivery, without hierarchical delegation to junior staff or rotation of advisors during a case. Its stated client base consists of Brazilian groups and multinationals operating in Brazil, typically with annual revenues between R$ 50 million and R$ 2 billion. TaxUp organizes its work around seven integrated tax fronts: tax reform (Reforma Tributária 2026–2033), tax recovery (recuperação de créditos), tax planning, transfer pricing, tax litigation (contencioso), compliance, and international taxation. The firm serves clients across all sizes and sectors, with dedicated sector pages such as agribusiness, and offers services in both Portuguese and English. It promotes a free 30-minute diagnostic meeting with a senior consultant, conducted online, as its primary entry point for new clients. A significant part of TaxUp's public positioning centers on Brazil's ongoing consumption tax reform and the transition to IBS/CBS. The firm maintains a "Reforma Tracker" that maps official milestones from 2026 to 2033, including the January 2026 test phase with symbolic IBS and CBS rates, the September–October 2026 deadlines for Simples regime elections and regular IBS/CBS regime options, and the full CBS regime beginning in January 2027. TaxUp frames its advisory work around helping companies understand where they gain or lose under the new rules and what actions to take before each deadline. In sector-specific work, TaxUp addresses the particularities of Brazilian agribusiness taxation, including FUNRURAL social security contributions on rural revenue, ICMS export immunity under the Lei Kandir (LC 87/1996), ITR rural property tax, rural holdings for succession planning, and the specific agribusiness regime introduced by the tax reform (LC 214/2025) with presumed credits and deferral. The firm notes that agribusiness represents 21% of Brazilian GDP and emphasizes the importance of understanding the reform's conditions early to capture reductions rather than paying full IBS later. As a private company, TaxUp does not disclose ownership or founding details publicly in the available evidence. Its brand identity is built around technical depth, senior-level attention, and responsiveness to corporate decision timelines, positioning it between large consultancies and smaller advisory practices.

TaxUp Consultoria Tributária is a Brazilian tax advisory firm that has built its identity around a boutique model of service delivery. While the exact founding date is not disclosed in the available evidence, the firm's public materials describe a structural decision to have a senior consultant lead each project from initial diagnosis to final delivery, explicitly avoiding hierarchical layers of junior delegation and advisor rotation during a case. This model is presented as a deliberate alternative to the staffing structures of larger consultancies. The firm operates from three service units: São Paulo (where it is headquartered), Rio de Janeiro, and Brasília. It serves clients throughout Brazil as well as multinationals with operations in the country, offering services in Portuguese and English. Its typical clients are companies with annual revenues between R$ 50 million and R$ 2 billion, ranging from Brazilian groups to foreign-headquartered multinationals. TaxUp organizes its practice into seven integrated tax fronts: tax reform (Reforma Tributária 2026–2033), tax recovery, tax planning, transfer pricing, tax litigation, compliance, and international taxation. This structure is intended to cover the complete cycle of corporate taxation for a Brazilian company or multinational. A central element of TaxUp's recent activity is Brazil's consumption tax reform and the IBS/CBS transition. The firm maintains a "Reforma Tracker" that monitors official milestones from 2026 to 2033. According to its published tracker, January 2026 marked the test phase with symbolic IBS (0.1%) and CBS (0.9%) rates, with IBS/CBS fields on the NF-e (NT 2025.002) validated when filled but not yet mandatory by validation rule. September–October 2026 includes two decisions for 2027: joining or returning to Simples by October 15, and opting for the regular IBS/CBS regime by October 30, with both options cancellable from November 3 to December 20. January 2027 is identified as the start of the full CBS regime. TaxUp uses this timeline to prompt companies to assess where they gain or lose and what to do before each deadline. In sector work, TaxUp has developed dedicated expertise in agribusiness taxation. Its materials describe the sector's singular tax regime, including FUNRURAL social security contributions on gross revenue from rural commercialization (Lei 8.212/91; STF Tema 669), ICMS export immunity under the Lei Kandir (LC 87/1996), ITR particularities, rural holdings for succession, and the rural activity regime under Lei 8.023/90. Under the reform, the firm notes that producers with revenue below R$ 3,600,000 (adjusted by IPCA) are not mandatory IBS/CBS taxpayers, and acquirers under the regular regime may appropriate presumed credits under LC 214/2025, art. 168. TaxUp emphasizes that understanding the conditions in 2026 allows companies to capture reductions, while waiting until 2028 means paying full IBS. The firm's client acquisition centers on a free 30-minute diagnostic meeting with a senior consultant, conducted online via Google Meet, with no obligation and no advance documents required. This offering is positioned as a low-friction way for companies to map visible tax opportunities and risks. TaxUp also provides a glossary of terms including IBS, CBS, PIS/COFINS, ICMS, transfer pricing, and CARF. As a private company, TaxUp does not publicly disclose ownership, founders, or financial details in the available evidence. Its brand is built on technical depth, senior-level attention, and responsiveness to corporate decision timelines.

• January 2026: IBS (0.1%) and CBS (0.9%) test phase begins; IBS/CBS fields on NF-e (NT 2025.002) validated when filled but not yet mandatory by validation rule.

• September–October 2026: Deadlines for opting into Simples (Oct 15) and the regular IBS/CBS regime (Oct 30), with cancellation window Nov 3–Dec 20.

• January 2027: Full CBS regime begins.

Boutique tax consultancy with senior-consultant-led projects, no hierarchical delegation, serving Brazilian groups and multinationals with revenues typically between R$ 50 million and R$ 2 billion.

• Tax reform advisory (IBS/CBS transition)

  Advisory on Brazil's consumption tax reform, including the IBS/CBS transition timeline from 2026 to 2033.

• Tax credit recovery

  Review of tax calculations to recover amounts unduly paid, with no upfront cost according to the firm.

• Tax planning

  Structuring of fiscal decisions and corporate tax positions.

• Transfer pricing

  Advisory on transfer pricing rules for multinationals operating in Brazil.

• Tax litigation

  Representation and strategy in tax disputes, including before CARF.

• Tax compliance

  Ongoing compliance services for corporate tax obligations.

• International taxation

  Cross-border tax advisory for multinationals with operations in Brazil.

• Agribusiness tax advisory

  Sector-specific advisory covering FUNRURAL, Lei Kandir, ITR, rural holdings, and the agribusiness regime under LC 214/2025.

1. 1TaxUp · Consultoria Tributária Boutique para Empresastaxup.com.br
2. 2Tributação do Agronegócio: FUNRURAL, Lei Kandir, ITR · TaxUptaxup.com.br
3. 3Sobre a TaxUp · Consultoria Tributária Boutiquetaxup.com.br
4. 4Agendar diagnóstico tributário com consultor sênior — TaxUptaxup.com.br
5. 5TaxUp Consultoria Tributáriawikidata.org