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Tatty Devine

Tatty Devine is a UK jewellery brand established in 1999 in East London, known for original, fun statement jewellery designed in London and handmade in the UK.

Last updated September 15, 2026

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Overview

Tatty Devine is a jewellery brand established in 1999 in East London by founders Harriet and Rosie. The brand describes itself as the world's go-to brand for original and fun statement jewellery, with jewellery designed and handmade in house by a small, skilled team of makers within the UK. It creates around 300 new jewellery designs every year, from trend-led capsule collections to limited edition masterpieces, and collaborates with artists, designers, charitable institutions and cultural spaces. Its product range includes personalised name necklaces, brooches, earrings, necklaces and statement pieces, with some items made from recycled acrylic.

History

Tatty Devine was established in 1999 in the heart of East London by founders Harriet and Rosie, who came fresh from art school with "no intention of getting real jobs". The brand was born from Rosie and Harriet's frustration at the lack of interesting and accessible jewellery available. Its DIY approach with an anarchic streak and roots in punk resonated with an industry and public hungry for something different. Turning throwaway objects like scraps of leather and guitar plectrums into jewellery landed the brand in Vogue magazine. The iconic guitar plectrum motif can still be found on its chains twenty-five years later, immortalised as a metal logo. Today the brand creates around 300 new jewellery designs every year, from trend-led capsule collections to limited edition masterpieces, and collaborates with artists, designers, charitable institutions and cultural spaces, including partnerships with World Book Day, Bowie, Frida Kahlo and Terrence Higgins Trust. All Tatty Devine jewellery is designed and handmade in house by a small, skilled team of makers within the UK.

Products and positioning

Original and fun statement jewellery, designed in London and handcrafted in the UK.

  • Personalised Name Necklace

    Custom necklace with any words, 4 fonts, 15 shades of acrylic, 10 charms, silver-plated or gold-plated chain.

  • Astral Swirl Limited Edition Name Necklace

    Limited edition name necklace priced at $64.00.

  • Enchanted Swan Pendant

    Pendant priced at $83.00.

  • Glistening Bee Earrings

    Earrings priced at $150.00.

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