Tasteit App

Tasteit App is a social networking application centered on food discovery and shared culinary preferences. Founded in Tbilisi in 2021 by Georgian art director Giorgi Urushadze, the service is designed to connect people through the dishes they like. Its core interaction differs from conventional dating and social-discovery platforms: users browse food items rather than primarily reviewing personal profiles, and a connection becomes possible when two users express interest in the same dish. Once that shared preference is established, the users can exchange messages. The platform also includes a business-facing component for restaurants and other food establishments. Participating venues can upload individual dishes and manage venue profiles containing menus, photographs, and offers. This gives Tasteit a dual role as a consumer social product and a discovery or promotional channel for food businesses. The model links personal interaction with restaurant content, using dishes as the principal organizing unit for both discovery and matching. Tasteit launched in Georgia on 18 August 2023. It later expanded into Germany, launching there on 10 July 2024. The German expansion marked the service's first reported international market beyond its home country. In 2024, the company also introduced Dining Mode, a feature intended to help users organize food- and drink-related events, extending the product beyond one-to-one matching and toward group or occasion-based dining coordination. The startup received investment after appearing on Shark Tank Georgia and won a 150,000 GEL grant from Georgia's Innovation and Technology Agency in 2023. In 2024, it joined Early Bird's Vision Lab acceleration program. In 2025, it won the Startup World Cup Regional Competition and was selected by TechCrunch among 200 promising early-stage startups worldwide, according to the cited reference material. As of September 2024, Tasteit reported or was reported to have 50,000 active users, including 40,000 in Georgia and 10,000 in Germany. These figures describe the service at an early international-growth stage rather than an established global platform. Its positioning combines food discovery, social connection, restaurant promotion, and event organization, with culinary taste serving as the central identity and matching mechanism.

Tasteit App was founded in 2021 in Tbilisi, Georgia, by art director Giorgi Urushadze. The concept was built around using food preferences as the basis for social discovery. Rather than asking users to begin with conventional personal profiles, Tasteit presents dishes as the primary objects of exploration. Users can like dishes, and a connection can be formed when two people like the same dish. The resulting connection permits messaging. The product also incorporates restaurants and other food establishments. Businesses can upload dishes and maintain profiles with menus, photographs, and offers, allowing the application to function as both a social network and a food-discovery channel. This business participation gives the consumer matching experience a direct relationship with venues and their menus. Tasteit secured investment after appearing on Shark Tank Georgia. In 2023, it received a 150,000 GEL grant from Georgia's Innovation and Technology Agency. The application launched in its home market on 18 August 2023. During 2024, the company participated in Early Bird's Vision Lab acceleration program and prepared for international expansion. The first reported overseas launch took place in Germany on 10 July 2024. By September 2024, the service had 50,000 active users: 40,000 in Georgia and 10,000 in Germany. The company also introduced Dining Mode in 2024, broadening the product's use from individual social matching toward arranging food and drink events. In 2025, Tasteit App won the Startup World Cup Regional Competition. It was also selected by TechCrunch as one of 200 promising early-stage startups worldwide, according to the cited Wikipedia material. The available record presents Tasteit as an active, early-stage Georgian technology startup with an expanding European footprint, a food-centered social proposition, and a developing set of tools for users and hospitality businesses.

• 2025

  Startup World Cup regional victory

  [1]Tasteit Appen.wikipedia.org

  Tasteit App won the Startup World Cup Regional Competition.

• 2024

  Expansion to Germany

  [1]Tasteit Appen.wikipedia.org

  Tasteit launched in Germany on 10 July 2024.

• 2024

  Dining Mode introduced

  [1]Tasteit Appen.wikipedia.org

  The company added Dining Mode for organizing food and drink events.

• 2023

  Innovation and Technology Agency grant

  [1]Tasteit Appen.wikipedia.org

  Tasteit won a 150,000 GEL grant from Georgia's Innovation and Technology Agency.

• 2023

  Georgian market launch

  [1]Tasteit Appen.wikipedia.org

  The app launched in Georgia on 18 August 2023.

• 2021

  Tasteit App founded in Tbilisi

  [1]Tasteit Appen.wikipedia.org

  Giorgi Urushadze founded Tasteit App in Tbilisi, Georgia.

A food-first social discovery platform that uses shared dish preferences to facilitate connections and gives restaurants tools to present menus, imagery, and offers.

• Social networking application · 2023

  Tasteit App

  The core Tasteit application is a food-centered social network. Users browse dishes, indicate which foods they like, and can connect and message when another user has liked the same dish. Food establishments contribute the content that users discover by uploading dishes and maintaining profiles containing menus, photographs, and offers. The product therefore combines social interaction with restaurant discovery and food promotion.

• Event organization feature · 2024

  Dining Mode

  Dining Mode is a feature introduced in 2024 to help users organize food- and drink-related events. It extends Tasteit's use beyond individual dish-based matching by supporting planning around shared dining occasions.

• 2024

  International expansion into GermanyStrategy

  Background

  After launching in Georgia, Tasteit pursued growth outside its home market.

  Action taken

  The application launched in Germany on 10 July 2024.

  Aftermath

  By September 2024, 10,000 of the reported 50,000 active users were in Germany.

  Source

• 2023

  Securing startup investment after Shark Tank GeorgiaOther

  Background

  Tasteit appeared on Shark Tank Georgia during its early development and subsequently secured investment.

  Action taken

  The company accepted investment associated with its Shark Tank Georgia appearance.

  Aftermath

  The available reference does not state the investment amount, investor identity, ownership terms, or other financial details.

  Source

• 2023

  Acceptance of an innovation grantOther

  Background

  Tasteit sought support as an early-stage Georgian technology venture.

  Action taken

  The startup won a 150,000 GEL grant from Georgia's Innovation and Technology Agency.

  Aftermath

  The grant provided reported public innovation funding; the available source does not specify how the money was allocated.

  Grant. 150,000 GEL awarded (2023)

  Source

1. 1Tasteit Appen.wikipedia.org