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TASAKI

Tasaki UK is a brand.

Last updated October 7, 2026

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History

TASAKI traces its beginnings to 1954, when Shintaro Tasaki established the business in Japan. The company developed during a period when cultured pearls were becoming increasingly important to Japan’s domestic jewelry industry and to the country’s export economy. Its early identity was closely tied to pearls, and the company became known as Tasaki Shinju, or Tasaki Pearl in some international contexts. A defining feature of TASAKI’s development was its involvement in the pearl-production process rather than reliance solely on purchased finished pearls. The company cultivated and selected pearls and then used them in its own jewelry manufacturing and retail operations. This vertically connected approach helped it control aspects of quality, matching, design, and production. Japanese pearl-growing areas, particularly those associated with the cultivation of Akoya pearls, provided an important foundation for the company’s expertise. As Japan’s luxury and department-store markets expanded, TASAKI broadened its business beyond traditional pearl strands. It introduced jewelry using diamonds, gold, platinum, and other precious materials, while continuing to make pearls the central element of its brand heritage. The company established a retail presence in Japan and later expanded internationally through boutiques and selected wholesale and department-store channels. The business was listed on the Tokyo Stock Exchange before undergoing a management-led acquisition backed by MBK Partners. The transaction resulted in the company’s delisting in 2010 and marked a change from public-company ownership to private ownership. Subsequent brand development focused on international luxury positioning, design differentiation, and expansion beyond the image of a conventional pearl jeweler. A significant modern turning point came in 2017, when TASAKI appointed American fashion designer Prabal Gurung as its first creative director. The appointment connected the company more directly with international fashion and helped reinforce a contemporary design image. TASAKI’s collections increasingly used pearls in graphic, architectural, and sculptural compositions rather than presenting them only in conventional strand jewelry. The Balance collection became particularly important to this repositioning. Its arrangement of pearls along a bar or structured setting created a visually simple but distinctive signature that could be adapted across necklaces, earrings, rings, bracelets, and other pieces. The M/G collection and other design families further emphasized asymmetry, movement, and the contrast between organic pearls and geometric metalwork. Today, TASAKI remains an active Japanese luxury jewelry brand with a business centered on cultured pearls, diamond jewelry, high jewelry, and precious-metal designs. It sells through its own boutiques and other luxury retail channels in Japan and international markets. Its overall proposition combines Japanese pearl knowledge and manufacturing with a more global, fashion-conscious design language. Public information about current private ownership, detailed financial performance, and the current executive structure is limited, so those fields are left unconfirmed.

  • 2017

    Prabal Gurung becomes creative director

    [1]

    TASAKI appoints Prabal Gurung as its first creative director, strengthening the brand’s connection with international fashion and contemporary design.

  • 2010

    Company is taken private and delisted

    [2]

    A management-led acquisition backed by MBK Partners leads to the delisting of Tasaki from the Tokyo Stock Exchange.

  • 1954

    Tasaki is founded in Japan

    [1]

    Shintaro Tasaki establishes the jewelry business that later becomes TASAKI, with a strong early focus on pearls.

Products and positioning

A Japanese luxury jewelry house positioned at the intersection of cultured-pearl expertise, vertically integrated craftsmanship, and contemporary fashion-led design.

  • Fine jewelry collection

    TASAKI Balance

    Balance is one of TASAKI’s best-known modern collections. It typically arranges cultured pearls along a horizontal bar, linear setting, or similarly controlled structure. The restrained geometry contrasts with the naturally rounded surfaces of the pearls and gives traditional pearl jewelry a more architectural appearance. The collection has been developed across earrings, necklaces, rings, bracelets, and related pieces, making it a central expression of the brand’s contemporary identity.

  • Fine jewelry collection

    TASAKI M/G

    M/G is a design-led TASAKI collection that treats pearls and precious metal as sculptural components. Its pieces use graphic shapes, polished surfaces, and unconventional arrangements to move beyond the visual language of a traditional pearl strand. The collection represents the brand’s effort to present pearls as expressive fashion and design objects as well as symbols of formal elegance.

  • Jewelry · 1954

    Pearl jewelry

    Pearl jewelry remains the foundation of TASAKI’s assortment. The range includes Akoya and other cultured-pearl formats used in necklaces, earrings, rings, bracelets, pendants, and brooches. Designs span classic matched pieces, everyday jewelry, and more experimental settings that combine pearls with diamonds and precious metals. Pearl selection and the company’s historical connection to cultivation are central to the brand’s value proposition.

  • High jewelry

    High jewelry

    TASAKI’s high-jewelry work applies the brand’s pearl expertise to more elaborate one-of-a-kind or limited-production pieces. These creations can combine exceptional pearls with diamonds, colored stones, gold, and platinum in complex settings. High jewelry serves as a showcase for craftsmanship and design experimentation and supports TASAKI’s positioning alongside international luxury jewelry houses.

Brand decisions

  • 2017

    Appointment of the first creative directorStrategy

    Background

    TASAKI sought to strengthen its fashion and international luxury positioning while retaining its pearl heritage.

    Action taken

    The company appointed Prabal Gurung as its first creative director.

    Aftermath

    The brand’s public design language became more closely associated with contemporary, sculptural, and fashion-oriented interpretations of pearl jewelry.

  • 2010

    Management-led acquisition and delistingM&A

    Background

    Tasaki was a publicly traded Japanese jewelry company before a management-led transaction backed by MBK Partners.

    Action taken

    The acquisition took the company private and was followed by its delisting from the Tokyo Stock Exchange.

    Aftermath

    TASAKI continued as a private luxury jewelry business, with subsequent emphasis on international brand development and contemporary design.

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