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Tarzan

Tarzan is a Japanese men's health and active-lifestyle magazine published by Magazine House since 1986.

Last updated September 27, 2026

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Overview

Tarzan (ターザン) is a Japanese magazine brand published by Magazine House, Ltd. (株式会社マガジンハウス), a Tokyo-based publisher. It is a men's health and active-lifestyle magazine whose stated concept is the pursuit of a comfortable lifestyle (「快適なライフスタイルの追求」). The title was launched with the April 5, 1986 issue under the catchphrase 「集まれ! 快適主義者たち」, with Jiro Ishikawa (石川次郎) as editorial publisher and cover photography for the first issue by Reed Miles. It is issued on the second and fourth Thursday of each month, with irregular extra issues and MOOK (magazine-book) special editions. The magazine covers sports, fitness, health information, automobiles, outdoor activities, supplements, and grooming. Its most frequent content areas are exercise in general — strength training and stretching — along with aerobic activities such as running and outdoor pursuits. In the 1990s it promoted the "reverse triangle" (逆三体型) physique ideal, while in recent years it has proposed looks such as the "slim macho" (細マッチョ) body, reflecting fashion and social trends of the times. Its interview subjects frequently include researchers in exercise physiology and training theory, specialists in lifestyle-related diseases such as obesity and diabetes, personal trainers, and proponents of fitness-club studio programs. Since its founding it has paid attention to triathlon, forming reader teams, and more recently has devoted space to new sports genres such as adventure racing and trail running. It has also carried articles supporting the Paralympics, reflecting its own editorial stance. In October 2018 it launched the website "Tarzan WEB." Regarding its name, "Tarzan" is a registered trademark of Edgar Rice Burroughs, Inc. of the United States, and Magazine House uses the name under contract with that company. The brand also extends into related products, such as the Beef Curry Tarzan (ビーフカレー・ターザン), a retort curry released by Nagatanien in 1989. The official site presents current and back issues, subscription offers, digital editions, and Tarzan special-edition MOOKs, with issue No. 934 (『取り戻そう 集中力』, 840 yen) and No. 935 (「RUN FOR LIFE」) among the recent and forthcoming titles shown.

History

Tarzan was launched by Magazine House as the April 5, 1986 issue, with the catchphrase 「集まれ! 快適主義者たち」 (roughly, "Gather, comfort-seekers!"). Jiro Ishikawa (石川次郎) served as editorial publisher, and the founding issue's cover was photographed by Reed Miles. The magazine was conceived around the concept of the pursuit of a comfortable lifestyle (「快適なライフスタイルの追求」), covering sports, fitness, health information, automobiles, outdoor activities, supplements, and grooming. From its early years the magazine paid attention to triathlon, even forming reader teams, and it has continued to devote space to emerging sports genres such as adventure racing and trail running. Its editorial content has centered on exercise — strength training and stretching — and aerobic activities such as running and the outdoors. In the 1990s it advocated the "reverse triangle" (逆三体型) physique; in later years it proposed ideals such as the "slim macho" (細マッチョ) body, shaped by fashion and social trends. Its reporting regularly draws on exercise physiologists, training theorists, physicians specializing in lifestyle-related diseases such as obesity and diabetes, personal trainers, and fitness-club program proponents. It has also carried articles supporting the Paralympics, reflecting a distinctive editorial stance. The magazine is published on the second and fourth Thursday of each month, with irregular extra issues and MOOK special editions. In October 2018, Magazine House opened the website "Tarzan WEB," extending the brand online. The name "Tarzan" is a registered trademark of Edgar Rice Burroughs, Inc. of the United States, and Magazine House uses it under contract. The brand has also extended into related products, such as the Beef Curry Tarzan (ビーフカレー・ターザン), a retort curry released by Nagatanien in 1989. The official site continues to present current issues, back issues, subscriptions, digital editions, and Tarzan special-edition MOOKs.

  • 2018

    The website Tarzan WEB was launched.

  • 1989

    Beef Curry Tarzan, a retort curry, was released by Nagatanien.

  • 1986

    Tarzan launched as the April 5, 1986 issue by Magazine House, with Jiro Ishikawa as editorial publisher and cover photography by Reed Miles.

Products and positioning

A men's health and active-lifestyle magazine built around the pursuit of a comfortable lifestyle, with no direct domestic competitor in Japan.

  • Tarzan monthly magazine

    Published on the second and fourth Thursday of each month; covers fitness, health, sports, outdoor, supplements, and grooming.

  • Tarzan special-edition MOOKs

    Irregular magazine-book special editions, often with digital versions, such as 『Tarzan特別編集 今こそ始める糖質対策』.

  • Tarzan WEB

    The brand's website launched in October 2018.

  • Beef Curry Tarzan

    A retort curry released by Nagatanien in 1989 as a related product.

Sources3 sources

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