TAR Aerolíneas
A regional airline in Mexico.
Last updated August 31, 2026
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Overview
TAR México, formerly known as TAR Aerolíneas, is a Mexican regional airline operated by Link Conexión Aérea, S.A. de C.V. The carrier is headquartered in Querétaro, where it also maintains its principal operational base. Its business is focused on scheduled regional air transport within Mexico rather than on a large international network or long-haul operations. The airline uses the TAR México brand to connect secondary and regional markets with one another and with larger commercial centers. The company began development in October 2011 under the ownership of MAFRA Group. In April 2012, Mexican authorities granted Link Corporación Aérea permission to provide scheduled regular air services. Later that year, the company acquired three Embraer ERJ 145 regional jets, each configured to carry approximately 50 passengers, in preparation for the launch of commercial operations. Those aircraft were scheduled for delivery in February 2014. TAR commenced scheduled flying in March 2014. Its inaugural operation linked Querétaro with Guadalajara; reference material also identifies the early launch network as including a direct Querétaro–Puerto Vallarta service. The airline subsequently developed a network of domestic routes serving different regions of Mexico. Its stated growth concept was a cellular, multiregional strategy: instead of concentrating exclusively on a single national hub, TAR sought to establish regional operating strength in areas such as the Yucatán Peninsula, the Gulf of Mexico, the country's north-central region, the Pacific coast, and the south. Querétaro remains the airline's headquarters and main base. Chihuahua, La Paz, and Hermosillo have been identified as focus cities, supporting the carrier's regional network and its effort to link markets that may not have direct service from Mexico's largest airlines. The company has operated Embraer ERJ 145 aircraft, a type suited to lower-density routes and shorter regional sectors. Reference material describes a fleet of 12 ERJ 145s serving 12 destinations in Mexico as of August 2025. TAR announced in 2016 that it intended to launch service from Querétaro to San Antonio, Texas. The proposed international route did not receive a confirmed launch in the cited material, and no further operational details were reported there. In 2023, TAR also participated in the reactivation of Mexicana by wet-leasing two aircraft to that airline and operating selected flights on its behalf. This arrangement illustrates an additional role for TAR as a regional aircraft and operating partner, beyond its own branded scheduled services. The brand's positioning is therefore based on regional connectivity, operational flexibility, and the use of smaller aircraft to serve markets that may not support larger narrow-body equipment. Its public identity is closely associated with Mexican domestic aviation and with Querétaro as a base. Detailed current information about ownership structure, leadership, route frequencies, financial performance, and the airline's post-2025 operating status is not established by the supplied reference material.
History
TAR México is the commercial identity of Link Conexión Aérea, S.A. de C.V., a Mexican regional airline previously branded TAR Aerolíneas. The company was established in October 2011 under MAFRA Group. Its initial development was directed toward creating a regional scheduled carrier capable of serving routes within Mexico that were not necessarily suited to larger aircraft or concentrated hub operations. In April 2012, the Mexican government authorized Link Corporación Aérea to provide scheduled regular air services. The approval enabled the company to move from planning and preparation toward fleet acquisition and operational certification. In September of the same year, Link purchased three Embraer ERJ 145 aircraft. The 50-seat regional jets were intended to provide the capacity and economics required for a domestic network built around smaller city pairs. Delivery was planned for February 2014. Commercial operations began in March 2014 under the TAR Aerolíneas name. The airline's inaugural service connected Querétaro and Guadalajara, while early route descriptions also identify a direct Querétaro–Puerto Vallarta flight. Querétaro became both the corporate headquarters and principal operating base. From there, TAR developed a domestic network intended to link a range of Mexican regions rather than relying solely on a single centralized hub. The company's strategic concept was described as a cellular multiregional growth model. Under this approach, TAR aimed to create strong local operating positions in several geographic areas, including the Yucatán Peninsula, the Gulf of Mexico, the mid-northern region, the Pacific, and southern Mexico. Chihuahua, La Paz, and Hermosillo were identified as focus cities, complementing the main Querétaro base. This structure reflected the airline's regional orientation and its effort to connect cities through direct or regionally coordinated services. TAR explored international expansion in 2016, when it announced a proposed service from Querétaro to San Antonio, Texas. The available reference material does not document the launch of the route, and the proposal should therefore be treated as an announced plan rather than an established part of the network. The airline's fleet has centered on the Embraer ERJ 145. The type is a small regional jet designed for short- and medium-range passenger operations and is appropriate for routes with demand below the level required for larger aircraft. Reference material states that, as of August 2025, TAR operated 12 ERJ 145s and served 12 destinations throughout Mexico. Because fleet and route data can change, that figure should be understood as a dated snapshot rather than a permanent specification. In 2023, TAR became involved in the return of the Mexicana brand to commercial service. It wet-leased two of its aircraft to the revived Mexicana and operated selected flights on Mexicana's behalf. Wet leasing allows one airline to provide aircraft and operational services for another carrier, making it possible to expand or restart flying without immediately building a complete operating fleet and crew structure. TAR México's history is consequently defined by regional specialization, a Querétaro-centered operating model, Embraer regional aircraft, and selective cooperation with other airlines. The supplied material does not establish detailed information about subsequent ownership changes, profitability, senior management, route-level performance, or any confirmed international operation.
- 2025
Fleet and network snapshot
[1]Reference material describes TAR as operating 12 Embraer ERJ 145 aircraft to 12 Mexican destinations as of August 2025.
- 2023
Wet-lease cooperation with Mexicana
[1]TAR wet-leased two aircraft to the revived Mexicana and operated selected flights for the carrier.
- 2016
International expansion proposed
[1]TAR announced a planned Querétaro–San Antonio route, although the cited material does not confirm that it entered service.
- 2014
Scheduled passenger operations begin
[1]TAR began scheduled flying in March 2014 with regional service involving Querétaro and Guadalajara; early network descriptions also include Querétaro–Puerto Vallarta.
- 2012
Approval for scheduled air services
[1]Mexican authorities granted Link Corporación Aérea permission to provide scheduled regular flight services.
- 2012
ERJ 145 fleet acquisition
[1]The company purchased three Embraer ERJ 145 aircraft, each designed for approximately 50 passengers, in preparation for commercial launch.
- 2011
Company established under MAFRA Group
[1]TAR's predecessor organization began development in October 2011 under the ownership of MAFRA Group.
Products and positioning
A Mexican regional carrier focused on connecting domestic markets with Embraer ERJ 145 aircraft and a multiregional network strategy.
Airline services · 2014
Scheduled domestic passenger flights
TAR México's core offering is scheduled passenger transportation within Mexico. The airline's regional model emphasizes direct connectivity among domestic cities and regions, using smaller aircraft to serve markets that may not generate sufficient demand for larger jet equipment. Querétaro functions as the principal headquarters and operating base, while Chihuahua, La Paz, and Hermosillo have been identified as focus cities.
Aircraft-based operating platform · 2014
Embraer ERJ 145 regional operations
The Embraer ERJ 145 is TAR's principal aircraft type in the supplied reference material. Its approximately 50-seat configuration supports short- and medium-range regional routes and allows the airline to match capacity with lower-density city pairs. A dated August 2025 reference describes a fleet of 12 aircraft of this type.
Aviation operating services · 2023
Wet-lease and contract flight operations
TAR has also provided aircraft and operating capability to another airline. In 2023, it wet-leased two aircraft to the revived Mexicana and operated selected flights on Mexicana's behalf. This service extends TAR's role beyond its own branded network and allows a partner carrier to use existing regional operating resources.
Brand decisions
2023
Wet-lease arrangement with MexicanaStrategyBackground
The revived Mexicana required aircraft and operating capacity as it returned to commercial service.
Action taken
TAR made two aircraft available under a wet-lease arrangement and operated selected flights for Mexicana.
Aftermath
The arrangement enabled TAR to support Mexicana's operations while deploying part of its regional fleet through a partner brand.
2016
Proposed expansion into international serviceStrategyBackground
TAR was pursuing growth from its regional Mexican base and announced an intention to connect Querétaro with San Antonio, Texas.
Action taken
The airline announced the proposed international route, but the available reference does not confirm that regular service was launched.
Aftermath
No subsequent operating details are established in the supplied material, so the outcome of the proposal remains unconfirmed.
Recent events
- 2023
TAR supports the reactivated Mexicana[1]
M&A · Other
TAR wet-leased two aircraft to the revived Mexicana and operated selected flights for that carrier.
- 2016
TAR announces proposed Querétaro–San Antonio service[1]
Other
The airline announced plans for an international route between Querétaro and San Antonio, Texas. The cited reference does not confirm that the service ultimately commenced.
- 2014
TAR México begins scheduled operations[1]
Product launch
TAR Aerolíneas launched scheduled passenger services in March 2014, beginning with regional routes from Querétaro, including service associated with Guadalajara and Puerto Vallarta.
Sources1 sources
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