Tapeçaria e Cortinas do Juca

Tapeçaria e Cortinas do Juca is a Brazilian upholstery and curtain company based in Brasília, founded in 1995 by Juarez Mendonça Simplício, known as "Juca." The business grew out of a family tradition of hands-on craft and has served the Federal District for decades, building its reputation largely through word-of-mouth referrals rather than mass advertising. Its name combines "tapeçaria" (upholstery) and "cortinas" (curtains), reflecting the two core categories it has always served. The company specializes in the renovation and recovery of upholstered furniture — sofas, armchairs, chairs and other pieces — alongside made-to-measure curtains and blinds. Its approach emphasizes evaluating each piece and each room before executing work, deciding what is worth preserving and what should be replaced. Services are organized around four main fronts: upholstery renovation, custom curtains, blinds, and the recovery of armchairs and chairs. Curtain and blind solutions are tailored to dimensions, light entry, privacy needs and the visual language of the space. Operating across Brasília and the wider Distrito Federal, the firm offers free on-site visits throughout the DF and personal service from first contact to delivery. It markets itself through real project showcases and direct communication channels such as WhatsApp, where clients can send photos of their furniture for assessment. The company positions itself on craftsmanship, close customer attention and a reputation built primarily by referral since 1995. As a privately held, family-oriented business, Tapeçaria e Cortinas do Juca remains an active local specialist rather than a large national chain. Its continuity across decades in the same city and market segment is central to its identity, and its founder's name — Juca — is embedded in the brand itself.

Tapeçaria e Cortinas do Juca was founded in Brasília in 1995 by Juarez Mendonça Simplício, known as "Juca." According to the company's own account, the business began with a focus on understanding each client's environment, caring for each piece of furniture, and maintaining close, personal service. That founding approach — assess before executing, and aim for a result coherent with the piece, the space and its use — is described as continuing to guide the company today. From the outset the firm combined two related trades under one roof: upholstery work (tapeçaria) and curtains (cortinas). Over the decades it built a clientele in Brasília and the surrounding Distrito Federal primarily through referrals, a point the company highlights as central to its reputation. The brand name itself carries the founder's nickname, tying the business's identity to its founding family. The company's service model evolved around four main fronts: renovation of sofas and other upholstered furniture, made-to-measure curtains, blinds, and the recovery of armchairs and chairs. It emphasizes an evaluation stage before any work begins, advising clients on whether a piece should be renovated or replaced. For curtains and blinds, solutions are defined according to dimensions, light entry, privacy and the visual language of the room. By the 2020s the business maintained a digital presence through its website, cortinasdojuca.com.br, presenting real projects and offering free on-site visits across the DF. It also adopted direct messaging via WhatsApp, allowing clients to send photos of furniture for preliminary assessment. The company continues to operate as a privately held, family-oriented local specialist, with its history framed as one of continuity and craft rather than rapid expansion.

• 1995

  Founded in Brasília by Juarez Mendonça Simplício (Juca).

• Built a client base in Brasília and the Distrito Federal primarily through referrals.

• Expanded service offering to four fronts: upholstery renovation, custom curtains, blinds, and armchair/chair recovery.

• Launched website cortinasdojuca.com.br and WhatsApp-based photo assessment for clients.

Local, family-run specialist in upholstery renovation and made-to-measure curtains, built on referral and personal service since 1995.

• Reforma de estofados (upholstery renovation)

  Sofas and other upholstered furniture assessed individually, respecting structure, proportion and finish.

• Cortinas sob medida (made-to-measure curtains)

  Solutions defined by dimensions, light entry, privacy and the room's visual language.

• Persianas (blinds)

  Guided selection based on light control, privacy, room use and desired visual result.

• Poltronas e cadeiras (armchairs and chairs)

  Recovery of individual pieces, residential chairs and other upholstered items per project needs.

1. 1Reforma de Estofados e Cortinas em Brasília | Cortinas do Jucacortinasdojuca.com.br
2. 2Tapeçaria e Cortinas do Jucawikidata.org