Taobao controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
2020
Jiang Fan's family and social media controversy sparks reputational crisis and internal punishment
In April 2020, then president of Taobao and Tmall Jiang Fan sparked a serious public opinion crisis due to improper handling of family issues. Alibaba revoked his partner status, issued him a demerit, demoted him, and canceled his previous-year award. The company's investigation also stated that he had no improper benefit transfer in relation to the investment in Ruhnn E-commerce and Zhang Dayi's store. This entry retains the investigation conclusion and does not treat online allegations about a private relationship as established illegality.
2020
Taobao sues a shop over counterfeit masks
Lawsuit filed
Taobao sued a shop selling counterfeit Piao'an masks and sought one million yuan in damages, also asking the defendant to apologize to consumers, law-abiding merchants and the platform. The source says the masks were identified as counterfeit in a statement from the brand owner; it does not report a court determination.
Source excerpt
2月17日，淘宝网将一家销售假冒飘安口罩的店铺诉至法院，索赔百万，并要求被告在淘宝网向消费者、守法商家和平台道歉。
根据品牌方河南飘安集团有限公司出具的《声明函》，现场口罩均为假冒产品。
2020
Taobao responds to concerns over mask listings
Company response
Taobao said it had checked the relevant shops after online users exposed allegedly false claims and unstable mask prices. It said the relevant products had been taken down and that it would help consumers obtain refunds.
Company response
Refund or compensation — Taobao
并将协助消费者进行退款
Source excerpt
针对网友曝光有淘宝店铺口罩出现不实宣传、价格不稳等问题，淘宝官方已对相关店铺全部逐一核查，部分店铺涉及到的不实宣传、价格不稳问题，相关商品已全部下架，并将协助消费者进行退款。
1 月 27 日凌晨，针对网友曝光的部分淘宝店铺口罩出现不实宣传、价格不稳等问题，淘宝官方回应称，已经对曝光的店铺全部逐一做了核查，相关商品已全部下架，并将协助消费者进行退款。
2019
Court ordered compensation to Taobao in a malicious-refund case
Ruling
The Hangzhou Internet Court ruled that Zhou Xiaoli's refund activity abused Taobao platform membership rights and disrupted its normal operations, and ordered her to pay Taobao 1 yuan in damages plus 10,000 yuan in reasonable expenses, including lawyer fees.
Source excerpt
近日，杭州互联网法院作出判决，认定周晓丽的恶意退款行为明显不符合常人的购物习惯，损害了平台正常运营秩序，判决周晓丽赔偿淘宝网经济损失1元及合理支出(律师费)1万元。
这种异常的举动引起了淘宝卖家和淘宝网的注意，周晓丽被认定为是一名“职业吃货”，这是一种变换了手法的职业索赔人。
2018
Artificial or disputed customer reviews
Taobao’s feedback system has been criticized because reviews may be fabricated, purchased, posted by competitors or influenced through seller-consumer negotiations. The platform has introduced review controls and seller tools, but reputation manipulation remains a structural risk for large marketplaces.
2015
Regulatory criticism over counterfeit listings and platform controls
Chinese regulators publicly scrutinized Alibaba’s marketplace controls and the prevalence of counterfeit products and questionable listings. The episode intensified pressure on Taobao to improve merchant governance, product verification, enforcement and transparency.
2011
Counterfeit-goods and merchant-quality criticism
Taobao faced sustained criticism over counterfeit or infringing goods sold by third-party merchants. The issue reflected the difficulty of policing a very large open marketplace and led to continuing investment in seller verification, automated monitoring, takedown procedures and cooperation with rights holders and law enforcement.