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Tanzania Safari Channel

Tanzania Safari Channel is a state-owned Tanzanian television channel dedicated to promoting the country's national parks, wildlife, and tourism attractions.

Last updated September 27, 2026

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Overview

Tanzania Safari Channel is a Tanzanian television channel operated under the Tanzania Broadcasting Corporation (TBC), the country's state broadcaster. It was created to showcase Tanzania's national parks, wildlife, and tourism attractions to domestic and international audiences. The channel was officially launched on 15 December 2018 by then Prime Minister Kassim Majaliwa, following a directive from President John Magufuli issued during his visit to TBC headquarters on 16 May 2019. The initiative was developed in collaboration with tourism stakeholders including Tanzania National Parks (TANAPA), the Ngorongoro Conservation Area Authority (NCAA), and the Tanzania Tourist Board (TTB), as well as private-sector tourism operators. The channel is available on various pay-TV platforms in Tanzania, including StarTimes and Azam TV. As of 2026, its official website was under maintenance, with the broadcaster stating it was upgrading systems to improve streaming quality, performance, and user experience. The channel remains an active part of Tanzania's state media portfolio, focused on promoting the country's safari and nature tourism sector.

History

Tanzania Safari Channel was established as part of the Tanzania Broadcasting Corporation (TBC), the state-owned national broadcaster of Tanzania. The channel's creation was directed by President John Magufuli during his visit to TBC headquarters on 16 May 2019, when he ordered the establishment of a channel dedicated to showcasing Tanzania's tourism attractions. The channel was officially launched on 15 December 2018 by Prime Minister Kassim Majaliwa. The initiative was a collaborative effort between TBC and key tourism stakeholders, including Tanzania National Parks (TANAPA), the Ngorongoro Conservation Area Authority (NCAA), and the Tanzania Tourist Board (TTB). The process also involved meetings with private-sector tourism operators. The channel was made available on various pay-TV platforms in Tanzania, including StarTimes and Azam TV. Its mission is to promote Tanzania's national parks, wildlife, and tourism destinations. As of 2026, the channel's official website was under maintenance, with a notice stating that systems were being upgraded to improve streaming quality, performance, and user experience.

  • Tanzania Safari Channel officially launched by Prime Minister Kassim Majaliwa.

  • President John Magufuli directs TBC to establish a tourism-focused channel during his visit to TBC headquarters.

Products and positioning

State-owned tourism and wildlife television channel promoting Tanzania's safari destinations.

  • Tanzania Safari Channel television broadcast

    A television channel showcasing Tanzania's national parks, wildlife, and tourism attractions.

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