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Tann's

French schoolbag brand founded in 1978 by leather goods maker Le Tanneur, now owned by Aliseo.

Last updated September 29, 2026

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Overview

Tann's is a French brand specialising in schoolbags (cartables), backpacks, luggage and small leather goods. It was created in 1978 by the leather goods maker Le Tanneur in Belley, in the Ain department of France. The brand built its reputation on sturdy, well-designed schoolbags for French schoolchildren, and its name has become closely associated with the traditional French cartable. Today Tann's is owned by the company Aliseo, which acquired the operating licence in 2006 and was itself bought by the financial holding H2O in 2014. The brand's design and marketing teams are based in Chantepie, part of Rennes Métropole in Ille-et-Vilaine, while manufacturing is carried out in three factories in China. Tann's sells through its official website and a network of retailers, offering a wide range of schoolbags in sizes from 32 cm for nursery school up to 41 cm and trolley versions for older primary pupils, as well as multi-activity backpacks, pencil cases, lunch boxes and bum bags. The brand has also developed collaborations, such as Tann's x Armor-lux and Tann's x Tartine et Chocolat, and uses the slogan "T'as ton Tann's ?". Its product lines include the Cartable Toile de Jouy, Cartable Océane, Cartable Dan, Mini rond Maïna, Cartable Basile, Sac à dos Hortense, Mini cartable Antonia, Cartable Jane and Sac à dos Titouan. Tann's positions itself as a reference for schoolbags, combining practicality and durability for the whole family.

History

Tann's was created in 1978 by the leather goods maker Le Tanneur in Belley, in the Ain department of France. Le Tanneur, a long-established French leather goods company, launched Tann's as a brand dedicated to schoolbags, a product category that became its hallmark. Over the following decades, Tann's established itself as a familiar name in French schools, known for sturdy cartables and a wide range of sizes adapted to different school levels. In 2006, Le Tanneur transferred the operating licence for Tann's to the company Aliseo. This marked a change in the brand's management while it continued to be sold under the Tann's name. In 2014, Aliseo was acquired by the financial holding H2O, which was also the majority shareholder of the company Oberthur. Under Aliseo's ownership, Tann's continued to develop its product range, extending beyond traditional schoolbags into backpacks, pencil cases, lunch boxes, bum bags and luggage. The brand's design and marketing teams are based in Chantepie, part of Rennes Métropole in Ille-et-Vilaine, while manufacturing is carried out in three factories in China. Tann's has also pursued collaborations, such as Tann's x Armor-lux and Tann's x Tartine et Chocolat, and maintains an official online store at tanns.fr. Its product lines include the Cartable Toile de Jouy, Cartable Océane, Cartable Dan, Mini rond Maïna, Cartable Basile, Sac à dos Hortense, Mini cartable Antonia, Cartable Jane and Sac à dos Titouan, with sizes ranging from 32 cm for nursery school to 41 cm and trolley versions for older primary pupils.

  • 2014

    Aliseo, owner of Tann's, is acquired by the financial holding H2O.

  • 2006

    Le Tanneur transfers the operating licence for Tann's to the company Aliseo.

  • 1978

    Tann's brand created by leather goods maker Le Tanneur in Belley, Ain, France.

Products and positioning

Reference for schoolbags, combining practicality and durability for the whole family.

  • Cartable Toile de Jouy

    Schoolbag in Toile de Jouy pattern.

  • Cartable Océane

    Schoolbag model.

  • Cartable Dan

    Schoolbag model.

  • Mini rond Maïna

    Round mini bag.

  • Cartable Basile bleu

    38 cm schoolbag with water bottle pocket, blue.

  • Sac à dos Hortense bleu

    Backpack with magnetic pocket, blue.

  • Mini cartable Antonia bleu

    Mini schoolbag, blue.

  • Cartable Jane bicolore

    38 cm two-tone schoolbag with water bottle pocket.

  • Sac à dos Titouan bleu Tann's x Armor-lux

    Backpack with two compartments, blue, collaboration with Armor-lux.

  • Cartable Toile de Jouy Marine Tann's x Tartine et Chocolat

    33 cm schoolbag in navy Toile de Jouy, collaboration with Tartine et Chocolat.

Sources3 sources

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