Takarakuji
Takarakuji is a Japanese lottery brand whose official site sells tickets online and whose proceeds fund public works.
Last updated September 15, 2026
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Overview
Takarakuji is a Japanese lottery brand operated through the official site takarakuji-official.jp, which allows users to purchase tickets online via member registration. According to the official site, the issuer of the lottery is local government: local authorities obtain permission from the Minister for Internal Affairs and Communications to become issuers and entrust sales and related administrative work to banks. The official site states that 40% of sales revenue is used for public works, and that proceeds are paid to prefectures and 20 designated cities to fund areas such as measures for aging and declining birthrates, disaster prevention, park development, and construction and renovation of educational and social welfare facilities. The site also notes that September 2 is 'Takarakuji no Hi' (Lottery Day), with a special drawing for losing tickets.
Products and positioning
Product categories. Lottery tickets
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