TaiMall Shopping Center
A large American-style shopping and entertainment center in Luzhu District, Taoyuan, Taiwan.
Last updated August 24, 2026
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Overview
TaiMall, also known as TaiMall Shopping Center, is a shopping and entertainment complex in Luzhu District, Taoyuan, Taiwan. It opened on July 4, 1999, and is described in the reference material as Taiwan's first American-style shopping mall. The project originated in the early 1990s, when TaiMall Development Co., Ltd. applied to develop part of the Nankan industrial and commercial complex under a government-backed land-use policy encouraging integrated industrial and commercial development. The approval, land-use conversion, and development process took approximately three years, followed by about two years of construction. The project reportedly required total expenditure of NT$7.4 billion at the time of development. The completed center was launched as the TaiMall Nankan Family Entertainment Shopping Center, emphasizing a combination of retail, food service, family activities, and leisure rather than a conventional department-store-only format. Its location in the Nankan area places it within the Taoyuan metropolitan market and makes it a regional destination for residents and visitors seeking shopping, dining, entertainment, and event programming. TaiMall has undergone several major repositioning and renovation programs. In October 2008, GIC, identified in the reference material as an original shareholder, established New TaiMall Global Co., Ltd. in Singapore and Taiwan. Management consulting, operating management, and planning were subsequently associated with TaiMall Shopping Center Management Consulting Co., Ltd. under Keppel Corporation, a Singapore-based multinational group. After a two-stage renovation lasting roughly two years, the center reopened on December 18, 2010, under the theme "New TaiMall Getting Better." A further refurbishment program ran from July through October 2014 and was promoted as "Belle Era: A New Departure." The renovation cost was reported as NT$300 million, and the renewed facilities opened in December 2014. The center's commercial mix is broad. The reference material describes an indoor area of about 50,000 square meters, with retail occupying approximately 43 percent, leisure and entertainment 40 percent, food and beverage 15 percent, and other uses 2 percent. The wider indoor and outdoor site is described as nearly 100,000 square meters, supported by approximately 2,800 parking spaces. The main building has seven floors above ground and three basement levels, with 48 escalators and six large elevators. This scale enables TaiMall to operate as a regional lifestyle destination rather than simply a collection of stores. In 2015, the mall reportedly reached a record performance level and became the leading department-store-style retail venue in Taoyuan City. In 2016, approximately 1,300 square meters on the second basement level were replanned. Former sports facilities were integrated with retail apparel, lifestyle stores, and redesigned outdoor green space, creating a more open, loft-inspired commercial and recreational environment. The reference material reports annual performance of NT$6 billion in 2017 and says that TaiMall ranked first among Taoyuan department stores for three consecutive years. It also placed fourth in the department shopping-center category of CommonWealth Magazine's 2017 service-industry ranking. TaiMall expanded its leisure proposition in summer 2020 with the opening of TaiMall❤Park, a roughly 20,000-square-meter outdoor recreation area. The park includes a children's play zone, basketball facilities, an inline-skating or roller-sports area, landscaped open space, and room for markets, concerts, picnics, and seasonal celebrations. The center therefore combines conventional retail with family entertainment, cultural programming, and outdoor public-oriented activities. Its positioning is that of a regional, family-oriented lifestyle and entertainment complex serving the Taoyuan area.
History
TaiMall developed from Taiwan's policy direction in the 1990s favoring mixed industrial and commercial complexes. In August 1994, TaiMall Development Co., Ltd. submitted an application to convert part of the Nankan industrial and commercial complex into a shopping center. Obtaining the development permit and completing the associated land-use change reportedly required three years. Construction then took approximately two years and involved reported expenditure of NT$7.4 billion. The resulting TaiMall Nankan Family Entertainment Shopping Center opened on July 4, 1999, in Luzhu District, Taoyuan. It was positioned as an American-style shopping mall, a format that combined extensive retail with restaurants, leisure facilities, and family entertainment. Its scale and program made it a regional destination in the Taoyuan market. In October 2008, GIC, described as an original shareholder, established New TaiMall Global Co., Ltd. in Singapore and Taiwan. Operating management and planning became associated with TaiMall Shopping Center Management Consulting Co., Ltd. under Keppel Corporation. The center subsequently undertook a substantial two-stage renovation. It reopened on December 18, 2010, with the New TaiMall Getting Better concept. A second major refurbishment took place from July to October 2014 and was marketed as Belle Era: A New Departure. The program reportedly cost NT$300 million, with the renewed center opening in December. TaiMall's reported commercial performance strengthened afterward: the reference material states that it achieved a record in 2015 and became Taoyuan City's leading department-store-style retail venue. In 2016, the second basement level was redesigned across approximately 1,300 square meters. Sports facilities were partly replaced or integrated with apparel and lifestyle retail, while adjoining green space was adapted into a more open leisure environment with a loft-inspired industrial aesthetic. The reference material reports 2017 annual performance of NT$6 billion, three consecutive years as the leading department-store-style venue in Taoyuan, and fourth place in CommonWealth Magazine's 2017 service-industry department-shopping-center category. These figures are historical claims and do not establish current financial performance. TaiMall's later development placed greater emphasis on outdoor recreation and event programming. In summer 2020, TaiMall❤Park opened on approximately 20,000 square meters. The park includes family play facilities, basketball and roller-sports areas, landscaped space, and areas for markets, concerts, picnics, and holiday events. Together with the indoor Smile Theater, the park broadened TaiMall's role from a retail complex into a mixed shopping, entertainment, recreation, and community-event destination.
- 2020
TaiMall❤Park opens
[1]The center opened a new approximately 20,000-square-meter outdoor recreation and event area.
- 2017
Reported Taoyuan market leadership
[1]The reference material reports NT$6 billion in annual performance and three consecutive years of first-place ranking among Taoyuan department stores.
- 2016
Second basement level redesigned
[1]Approximately 1,300 square meters were replanned for apparel, lifestyle retail, and integrated recreational uses.
- 2015
Record performance reported
[1]TaiMall reportedly reached a record performance level and became the leading department-store-style retail venue in Taoyuan City.
- 2014
Belle Era refurbishment opens
[1]A reported NT$300 million refurbishment program culminated in the reopening of renovated facilities in December.
- 2010
Major renovation completed
[1]TaiMall reopened on December 18 after a two-stage renovation under the New TaiMall Getting Better theme.
- 2008
New TaiMall Global structure established
[1]GIC established New TaiMall Global Co., Ltd. in Singapore and Taiwan, while management and planning became associated with a Keppel-linked operating structure.
- 1999
TaiMall opens
[1]The TaiMall Nankan Family Entertainment Shopping Center opened on July 4 in Luzhu District, Taoyuan.
- 1994
Development application submitted
[1]TaiMall Development Co., Ltd. applied to develop part of the Nankan industrial and commercial complex as a shopping center.
Products and positioning
A regional, family-oriented lifestyle shopping and entertainment center serving Taoyuan and the Nankan area.
Retail · 1999
Retail shopping
TaiMall provides a broad multi-category shopping environment with fashion, apparel, lifestyle merchandise, and other retail offerings. Retail reportedly accounts for about 43 percent of the center's indoor area, while later renovations added more space for clothing and lifestyle stores.
Dining · 1999
Food and beverage
Restaurants and food-service venues form a core part of the mall's destination strategy. Food and beverage reportedly represents approximately 15 percent of the indoor area and complements shopping, family visits, and event attendance.
Entertainment and events
Smile Theater
Smile Theater is an indoor performance venue on the second basement level. It includes a fixed stage, lighting, sound equipment, and backstage facilities, and is designed for presentations, concerts, and other programmed events.
Outdoor recreation · 2020
TaiMall❤Park
TaiMall❤Park is an approximately 20,000-square-meter outdoor leisure area opened in 2020. It includes a children's play area, basketball facilities, roller-sports space, landscaped areas, and flexible venues for markets, concerts, picnics, and seasonal celebrations.
Marketing campaigns
- 2014Belle Era: A New Departure
Taiwan
A refurbishment campaign accompanying a reported NT$300 million renovation program carried out from July through October 2014.
Outcome. The refurbished facilities reopened in December 2014.
- 2010New TaiMall Getting Better
Taiwan
A reopening and repositioning theme used after TaiMall's two-stage major renovation.
Outcome. The renovated shopping center reopened on December 18, 2010.
Brand decisions
2020
Launch TaiMall❤ParkProduct launchBackground
TaiMall expanded beyond enclosed retail space to strengthen its family, recreation, and event offering.
Action taken
The center opened a roughly 20,000-square-meter outdoor leisure area with play, sports, green-space, and event facilities.
Aftermath
TaiMall❤Park became an additional venue for family activities, markets, concerts, picnics, and seasonal programming.
2016
Replan the second basement levelStrategyBackground
TaiMall sought to improve the commercial and leisure use of a roughly 1,300-square-meter portion of its second basement level.
Action taken
Sports facilities were adjusted and integrated with clothing, lifestyle retail, and open recreational space.
Aftermath
The redesigned area adopted a more spacious loft-inspired commercial environment with combined sports, entertainment, and leisure functions.
2014
Undertake major refurbishmentOtherBackground
TaiMall pursued a new positioning after the earlier renovation and sought to refresh its shopping and entertainment environment.
Action taken
The center invested a reported NT$300 million in refurbishment work and promoted the Belle Era: A New Departure theme.
Aftermath
Renovated facilities reopened in December 2014, followed by reported record performance in 2015.
Reported refurbishment expenditure. NT$300 million (July–October 2014)
2008
Adopt a new operating and planning structureStrategyBackground
The mall's original shareholder structure and operating arrangements were reorganized in connection with New TaiMall Global Co., Ltd.
Action taken
A Singapore-based company was established, and management and planning were associated with TaiMall Shopping Center Management Consulting Co., Ltd. under Keppel Corporation.
Aftermath
The supplied sources do not establish the precise ownership outcome or the current management structure.
Recent events
- 2020
TaiMall❤Park opens as an outdoor leisure destination[1]
Product launch
A new approximately 20,000-square-meter outdoor recreation area opened in summer 2020 with children's facilities, sports spaces, landscaped areas, and venues for markets and events.
- 2017
TaiMall reports leading Taoyuan retail performance[1]
Other
The reference material reports NT$6 billion in annual performance for 2017 and identifies TaiMall as Taoyuan's leading department-store-style retail venue for the third consecutive year.
- 2014
TaiMall completes Belle Era refurbishment[1]
Other
TaiMall carried out a reported NT$300 million refurbishment program and reopened the renewed facilities in December under the Belle Era: A New Departure theme.
- 2010
New TaiMall reopens after major renovation[1]
Other
Following a two-stage renovation lasting approximately two years, the center reopened on December 18 under the New TaiMall Getting Better theme.
- 1999
TaiMall opens as Taiwan's first American-style shopping mall[1]
Other
TaiMall Nankan Family Entertainment Shopping Center officially opened in Luzhu District on July 4, beginning operations as a large-format shopping and entertainment destination.
Sources2 sources
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