Tahbilk
Tahbilk is a historic, family-owned Victorian winery known for long-lived Rhône varieties, heritage vineyards, and its National Trust-classified estate.
Last updated August 25, 2026
Overview
Tahbilk is an Australian winery and wine brand based in the Nagambie Lakes subregion of Victoria's Goulburn Valley wine region, approximately 120 kilometres north of Melbourne. Established in 1860, it is regarded as Victoria's oldest continuously family-owned winery. The estate occupies a historic vineyard and winery site beside the Goulburn River, where its original cellars and other buildings remain in use and are classified by the National Trust of Australia. The enterprise grew from a nineteenth-century proposal to establish viticulture on land associated with Hugh Glass. Rushworth storekeeper Ludovic Marie persuaded Glass and other investors that the property was suitable for vines. Marie and Richard Henry Horne organized the Goulburn Vineyard Proprietary, which was converted into the Tahbilk Vineyard Proprietary in 1860. The project attracted prominent Victorian investors, although the early company experienced financial and organizational difficulties. After Marie's departure and insolvency, John Pinney Bear consolidated ownership and became the sole proprietor by 1876. Under Bear's ownership, Tahbilk developed a substantial reputation. By the mid-1870s its annual vintage was reported at roughly 31,500 litres, and its wines had begun receiving national and international recognition. Manager François De Coueslant oversaw important estate developments, including the construction of the winery tower and the planting of mulberry trees. Tahbilk also received an order associated with Queen Victoria in the late 1870s and later won the Diploma of Honour, the highest award available at the 1899 Greater London Exhibition. The property subsequently declined. Following Bear's death in 1889, the vineyard contracted considerably, reaching about 46 hectares by 1925. The Purbrick family purchased the winery in 1931, beginning the ownership period that continues today. The business was known as Chateau Tahbilk until 2000, when it returned to the shorter Tahbilk name. Tahbilk's identity is strongly associated with Rhône grape varieties, especially Marsanne, Viognier, and Roussanne. The estate states that it has the world's largest single holding of Marsanne vines; its modern Marsanne plantings descend from cuttings obtained in the 1860s, while important current plantings date from 1927. Some pre-phylloxera Shiraz vines planted in the nineteenth century also survive. Alongside its Rhône focus, Tahbilk produces wines from Shiraz, Cabernet Sauvignon, Merlot, Cabernet Franc, Chardonnay, Riesling, Semillon, Sauvignon Blanc, Verdelho, Grenache, and Mourvèdre. The brand's activities extend beyond bottled wine. The property includes the Tahbilk wetlands and wildlife reserve, a wetland system connected to the Goulburn River, as well as the Tahbilk Wetlands Cafe. The company also owns Dalfarras Wines. The wetlands provide habitat for native flora and fauna, including breeding populations of the declining freshwater catfish Tandanus tandanus and the water shield lily Brasenia schreberi. Tahbilk is a member of Australia's First Families of Wine, an alliance of historic Australian wine families, and its chief executive, Alister Purbrick, has served as the alliance's chairman. In 2022, Tahbilk was ranked as Australia's eighteenth-largest wine company by production and tenth by total revenue, according to the cited reference material.
History
Tahbilk's history begins with the development of viticulture on land connected with Hugh Glass's Goulburn River property. In the late 1850s, Ludovic Marie, a Rushworth storekeeper, identified the site as suitable for grape growing and proposed the creation of a vineyard and winery. He worked with Richard Henry Horne, who had land interests in the nearby Murchison district, to establish the Goulburn Vineyard Proprietary. The company sought investment in 1859 and was reorganized as the Tahbilk Vineyard Proprietary in August 1860, with Marie acting as principal vigneron. The early enterprise involved a substantial group of Victorian investors and benefited from the property's fertile soils, access to water, and position near the Goulburn River. Its beginnings were nevertheless troubled by financial disputes and the failure of some of the original participants to recover their investment. Marie eventually left the company and was declared insolvent in 1861. John Pinney Bear then assumed increasing control, acquiring the interests of other shareholders until he was sole owner by 1876. Tahbilk expanded its production and reputation under Bear. By 1876, the estate was producing approximately 31,500 litres of wine annually and had won awards in Australia and overseas. François De Coueslant became manager in 1877 and is associated with the construction of the winery tower and the planting of mulberry trees. A report in 1878 recorded an order from Queen Victoria, reflecting the winery's growing prestige. Bear died at Tahbilk in 1889, after which the estate entered a prolonged period of decline. The vineyard area had fallen to about 46 hectares by 1925. The Purbrick family bought Tahbilk in 1931 and has retained ownership since then. The winery operated under the name Chateau Tahbilk until 2000. Its historic cellars, built during the 1860s and 1870s, continue to be used, and the estate's buildings and vineyard heritage are recognized by the National Trust of Australia. The name is derived from the local Indigenous expression "tabilk-tabilk," generally explained as referring to a place of many waterholes. The property’s wetlands were influenced by changes to the Goulburn River system following the construction of the Goulburn Weir and later water infrastructure. The resulting open-ended wetlands now support native species, including freshwater catfish and water shield lilies. In viticulture, Tahbilk has built a distinctive identity around Rhône grapes. The estate is particularly associated with Marsanne, Viognier, and Roussanne, while also maintaining plantings of numerous classic red and white varieties. The winery claims the world's largest single holding of Marsanne vines. Its Marsanne history reaches back to nineteenth-century cuttings, and some surviving Shiraz vines are described as pre-phylloxera plantings from 1860. The company has also expanded its visitor and hospitality activities through the wetlands reserve and cafe and owns Dalfarras Wines. Tahbilk remains part of Australia's First Families of Wine, linking it with other long-established Australian wine houses.
- 2007Best of Wine Tourism national winner
Tahbilk won the national Parks, Gardens and the Environment category.
- 2000Chateau Tahbilk name shortened
The business stopped using Chateau Tahbilk as its primary name and returned to Tahbilk.
- 1931Purbrick family ownership begins
The Purbrick family purchased the winery, beginning the ownership period that continues today.
- 1899Diploma of Honour awarded
Tahbilk wines received the Diploma of Honour at the Greater London Exhibition.
- 1877François De Coueslant appointed manager
De Coueslant took over management and became associated with major estate building and landscaping works.
- 1876John Pinney Bear becomes sole owner
Bear progressively acquired the other interests and consolidated ownership of the winery.
- 1860Tahbilk Vineyard Proprietary established
The company adopted the Tahbilk name and began formal winery operations, with Marie as principal vigneron.
- 1859Goulburn Vineyard Proprietary seeks capital
Ludovic Marie and Richard Henry Horne organized a public company to finance a vineyard and winery on the property.
- 1856Goulburn River property enters the story
Hugh Glass became owner of the Goulburn River property that included the future Tahbilk site.
Products and positioning
A heritage Australian winery positioned around family ownership, historic vineyards, Rhône varieties, estate-grown production, long-lived wines, and environmental stewardship.
Tahbilk MarsanneWhite wine
Marsanne is one of Tahbilk's defining varieties. The estate's plantings descend from vines introduced in the nineteenth century, with important current plantings dating from 1927. Tahbilk presents the vineyard as the world's largest single holding of Marsanne, making the variety central to its heritage, regional identity, and portfolio.
Tahbilk Rhône varietiesWine range
Tahbilk specializes in Rhône varieties including Viognier and Roussanne, alongside Marsanne. These wines express the winery's long-standing emphasis on varieties associated with the Rhône valley and form a core part of its differentiated Australian wine positioning.
Tahbilk ShirazRed wine
Shiraz is part of Tahbilk's historic red-wine portfolio. The estate retains some original pre-phylloxera Shiraz vines said to date from 1860, connecting the variety with the property's earliest vineyard history.
Tahbilk Cabernet winesRed wine
The estate produces Cabernet Sauvignon and Cabernet Franc, extending its range beyond Rhône grapes into established Bordeaux varieties. These wines sit alongside Merlot and other red varieties in Tahbilk's estate-oriented portfolio.
Tahbilk Wetlands and Wildlife ReserveEstate attraction
The wetlands are an open-ended system connected to the Goulburn River and provide habitat for native flora and fauna. The reserve complements the winery's heritage and visitor proposition and is associated with the Tahbilk Wetlands Cafe.
Flagship businesses
- Tahbilk Marsanne
- Tahbilk Shiraz
- Tahbilk Cabernet Sauvignon
- Tahbilk Rhône-variety wines
Leadership
| Name | Title | Tenure |
|---|---|---|
| Alister Purbrick | Chief executive | — |
| François De Coueslant | Winery managerformer | 1877–1886 |
| Ludovic Marie | Principal vigneron and early managerformer | 1860– |
| John Pinney Bear | Owner and proprietorformer | –1889 |
Recent events
- 2022Tahbilk ranked among Australia's largest wine companies
Tahbilk was ranked eighteenth among Australian wine companies by production and tenth by total revenue in the cited industry comparison.
Other - 2007Tahbilk receives national Best of Wine Tourism recognition
The estate was the national winner in the Parks, Gardens and the Environment category of the Best of Wine Tourism Awards.
Other
Sources
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