Tagima

Tagima is a Brazilian musical-instrument brand and manufacturing company based in São Bernardo do Campo, in the state of São Paulo. Its principal products are electric guitars, acoustic guitars, classical guitars, bass guitars, and drum kits. The name derives from Seizi Tagima, a Brazilian luthier of Japanese descent who began making instruments after learning by observing guitar-building processes. Seizi Tagima established the company in 1986, initially concentrating on instruments that he made himself, particularly electric guitars and basses. The early business developed around luthiery and locally produced instruments rather than a broad mass-market portfolio. As the instruments gained recognition, Tagima became an established name in Brazil's guitar market. In 1996, Seizi Tagima sold the rights to the Tagima brand to Marutec Music. Following the transaction, Marutec worked to expand and organize the brand nationally, while Seizi Tagima continued to contribute to its development. This period marked a transition from a primarily individual luthier operation into a broader commercial brand. The company subsequently presented Tagima instruments at international trade events, including Musikmesse in Frankfurt and the NAMM Show in Los Angeles, increasing the brand's exposure outside Brazil. The post-1996 expansion included the Memphis line, covering acoustic guitars, electric guitars, and basses. Tagima also entered into an agreement with São Paulo's Guitar and Technology Institute, known as IG&T, to serve as the school's exclusive instrument supplier. The brand expanded its range beyond the original Signature Series with lines including Tagima Acoustic, Woodstock, America Series, and Canada Series. These families helped position Tagima across different price points and playing styles, from entry-level and educational instruments to more specialized models. Luthier Marcio Zaganin became associated with the development, production, and quality control of Tagima instruments. His role connected the brand's industrial output with its luthiery heritage and helped support the development of successive product families. Tagima's portfolio later broadened beyond guitars and basses. In 2012, the company discussed a headquarters change and announced an entry into drum manufacturing through the Nagano brand. In 2016, Tagima introduced a renewed Tagima Brazil range, including the Jet Blues and Rocker models. In 2017, it formalized its presence in the North American market under Tagima USA and appeared at the NAMM Show with its own stand. These steps reflected an effort to build an international distribution and marketing presence while maintaining the brand's Brazilian identity. Tagima has also participated in product collaborations outside its conventional instrument range. One cited collaboration with Volkswagen produced a vintage-styled version of the Volkswagen Gol to commemorate the vehicle's thirtieth anniversary. The collaboration illustrates the brand's use of cultural and automotive associations to extend its visibility beyond specialist musical-instrument channels. Today, Tagima is best understood as a Brazilian guitar-centered instrument company with a diversified range spanning guitars, basses, and percussion. Its history combines the work of its founding luthier, Marutec Music's brand development after 1996, educational and trade-show partnerships, expanded product families, and efforts to reach markets beyond Brazil.

Tagima was founded in Brazil in 1986 by luthier Seizi Tagima. The company's name comes from its founder, a Brazilian of Japanese descent who learned guitar making through observation and practical work. The early business focused on instruments made by Seizi Tagima, especially electric guitars and basses. The brand's commercial development accelerated in 1996, when Seizi Tagima sold the rights to the Tagima name to Marutec Music. Marutec retained Seizi Tagima's involvement in the brand's development while building Tagima into a nationally recognized Brazilian instrument business. The change broadened the company's manufacturing and marketing activities and helped it move beyond its original luthier-centered scale. During the period following the rights transfer, Tagima sought visibility at international music-industry events, displaying instruments at Musikmesse in Frankfurt and the NAMM Show in Los Angeles. The company also launched Memphis, a line covering acoustic guitars, electric guitars, and basses. In Brazil, it entered an agreement with the Guitar and Technology Institute of São Paulo to become the institution's exclusive instrument supplier, linking the brand with music education and professional training. Tagima expanded its product architecture through the Tagima Acoustic, Woodstock, America Series, and Canada Series lines, in addition to its Signature Series. Luthier Marcio Zaganin became associated with the development, production, and quality control of Tagima instruments. His role reinforced the company's connection to technical instrument design and production quality as the brand's catalog grew. By 2012, Tagima was reported as changing its headquarters and moving into drum manufacturing through the Nagano brand. This represented a diversification beyond the company's established guitar and bass business. In 2016, the company launched a new Tagima Brazil range that included the Jet Blues and Rocker models. In 2017, Tagima formalized its North American expansion through Tagima USA and appeared at the NAMM Show with a dedicated stand. The move indicated a strategy of developing international distribution and brand recognition while continuing to identify the company with Brazilian production and design. Tagima also partnered with Volkswagen on a vintage version of the Volkswagen Gol for the vehicle's thirtieth anniversary, an example of the brand's participation in a cross-industry promotional product. Tagima's documented history therefore combines founder-led luthiery, a transfer of brand rights to Marutec Music, expansion across multiple guitar and bass families, entry into drums, institutional partnerships, international trade-show activity, and an effort to establish a North American presence.

• 2017

  Tagima USA is established

  [1]Tagimaen.wikipedia.org

  Tagima formalizes its North American market presence and exhibits with its own stand at NAMM.

• 2016

  New Tagima Brazil instruments introduced

  [1]Tagimaen.wikipedia.org

  The Tagima Brazil range is renewed with instruments including the Jet Blues and Rocker models.

• 2012

  Headquarters change and expansion into drums

  [1]Tagimaen.wikipedia.org

  The company announces a headquarters change and entry into drum manufacturing through the Nagano brand.

• 1996

  Marutec Music acquires rights to the Tagima brand

  [1]Tagimaen.wikipedia.org

  Seizi Tagima sells the rights to the Tagima name to Marutec Music, which begins building the brand nationally while retaining his development involvement.

• 1986

  Tagima is founded

  [1]Tagimaen.wikipedia.org

  Luthier Seizi Tagima establishes the Brazilian company and begins producing electric guitars and basses.

• Tagima expands its trade-show and institutional presence

  [1]Tagimaen.wikipedia.org

  The brand exhibits at Musikmesse and the NAMM Show, launches Memphis, and becomes the exclusive instrument supplier to São Paulo's IG&T under a reported agreement.

A Brazilian guitar-centered musical-instrument brand combining local luthiery heritage with a broad commercial portfolio of guitars, basses, and drums. Tagima serves recreational players, students, institutional users, and more advanced musicians through multiple product families and price segments.

• Guitars and basses

  Signature Series

  The Signature Series is one of Tagima's established instrument families and reflects the company's emphasis on artist-associated and design-led guitars and basses. The available reference material identifies it as an earlier core range that was later supplemented by additional product families.

• Guitars and basses

  Memphis

  Memphis was introduced after Marutec Music acquired the Tagima brand rights. The line broadened the catalog across acoustic guitars, electric guitars, and basses, supporting Tagima's effort to build a wider national and international commercial presence.

• Acoustic guitars

  Tagima Acoustic

  Tagima Acoustic is a product family associated with the brand's expansion beyond its original electric-guitar and bass focus. It forms part of the broader catalog of acoustic instruments developed after the brand entered a more structured commercial phase.

• Guitars

  Woodstock

  Woodstock is one of the guitar-oriented ranges added as Tagima expanded its portfolio. The available source identifies the series but does not provide detailed specifications, model hierarchy, pricing, or current availability.

• Guitars and basses

  America Series

  The America Series is among the product families introduced to extend Tagima's range beyond the original Signature Series. The referenced material does not specify its individual models or technical positioning.

• Guitars and basses

  Canada Series

  The Canada Series was cited as another expansion line developed alongside Tagima Acoustic, Woodstock, and America Series. Detailed product information and current range status are not established by the supplied reference.

• Guitars · 2016

  Tagima Brazil

  Tagima Brazil is a range associated with the company's 2016 product refresh. The launch included the Jet Blues and Rocker instruments and emphasized a Brazilian-branded offering within the wider Tagima portfolio.

• Electric guitars · 2016

  Jet Blues

  Jet Blues was one of the new instruments introduced in the 2016 Tagima Brazil launch. The supplied material confirms the model name and launch context but does not provide detailed construction, electronics, or current availability information.

• Electric guitars · 2016

  Rocker

  Rocker was introduced as part of the 2016 Tagima Brazil range. The available source identifies it as a new instrument but does not document its specifications or subsequent product history.

• Drum kits · 2012

  Nagano drums

  Nagano represents Tagima's reported move into drum manufacturing, announced in connection with the company's 2012 headquarters and business developments. It extended the broader house of brands beyond guitars and basses.

• Volkswagen Gol vintage model collaboration

  Brazil

  Tagima partnered with Volkswagen to create a vintage-styled Volkswagen Gol model associated with the vehicle's thirtieth anniversary.

  Outcome. The supplied reference confirms the collaboration but does not report sales, campaign reach, or other performance outcomes.

  Source

• 2017

  Formal entry into the North American marketStrategy

  Background

  Tagima had already used international trade shows to present its instruments and then pursued a more formal regional presence.

  Action taken

  The company established Tagima USA and exhibited with its own stand at NAMM.

  Aftermath

  The move increased the brand's formal presence in North America, but market-share and revenue outcomes are not reported.

  Source

• 2016

  Launch of the renewed Tagima Brazil rangeProduct launch

  Background

  Tagima continued developing branded product families and sought to reinforce its Brazilian identity.

  Action taken

  The company launched new Tagima Brazil instruments, including Jet Blues and Rocker models.

  Aftermath

  The launch expanded the brand's contemporary Brazilian range, although detailed commercial results are not available in the supplied sources.

  Source

• 2012

  Entry into drum manufacturing through NaganoStrategy

  Background

  The company was expanding its operations and was also reported to be changing headquarters.

  Action taken

  Tagima entered drum manufacturing through the Nagano brand.

  Aftermath

  The decision diversified the business beyond its established guitar and bass categories; later performance is not documented in the supplied material.

  Source

• 1996

  Transfer of Tagima brand rights to Marutec MusicStrategy

  Background

  The founder-led instrument business had achieved sufficient recognition for the Tagima name to be transferred to a larger commercial operator.

  Action taken

  Seizi Tagima sold the rights to the Tagima brand to Marutec Music, while continuing to assist with development.

  Aftermath

  Marutec expanded the brand nationally, introduced broader product families, and supported international trade-show exposure.

  Source

• Launch of the Memphis lineProduct launch

  Background

  Tagima sought to broaden its offering after the brand rights moved to Marutec Music.

  Action taken

  The company introduced Memphis instruments covering acoustic guitars, electric guitars, and basses.

  Aftermath

  The line contributed to Tagima's expansion from a narrower luthier-oriented range into a wider commercial portfolio.

  Source

• 2017

  Tagima formalizes its North American presence through Tagima USA[1]Tagimaen.wikipedia.org

  Other

  The brand established Tagima USA and appeared at the NAMM Show with its own exhibition stand, marking a formal move into the North American market.

• 2016

  Tagima launches the renewed Tagima Brazil range[1]Tagimaen.wikipedia.org

  Product launch · Product generation

  Tagima introduced new instruments for the Tagima Brazil range, including the Jet Blues and Rocker models.

• 2012

  Tagima announces headquarters change and Nagano drum manufacturing entry[1]Tagimaen.wikipedia.org

  Product launch

  A report about the company described a move to new headquarters and an expansion into drum manufacturing under the Nagano brand.

• Tagima exhibits instruments at Musikmesse and NAMM Show[1]Tagimaen.wikipedia.org

  Other

  After Marutec Music acquired the rights to the Tagima name, the brand presented its instruments at major international music-industry trade events in Frankfurt and Los Angeles.

• Tagima launches the Memphis product line[1]Tagimaen.wikipedia.org

  Product launch

  The brand introduced Memphis instruments spanning acoustic guitars, electric guitars, and basses as part of its post-acquisition expansion.

• Tagima collaborates with Volkswagen on a vintage Gol model[1]Tagimaen.wikipedia.org

  Campaign · Other

  Tagima partnered with Volkswagen on a vintage-styled Volkswagen Gol model associated with the vehicle's thirtieth anniversary.

1. 1Tagimaen.wikipedia.org