Tag Meir
Tag Meir is an Israeli civil-society forum founded in December 2011 that campaigns against racist violence and 'price tag' attacks and promotes tolerance and mutual respect.
Last updated September 29, 2026
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Overview
Tag Meir (Hebrew: תג מאיר, 'Light Tag' or 'Tag Meir: Light Instead of Terror') is an Israeli civil-society forum and non-profit organization founded in December 2011, during the Hanukkah holiday of the Hebrew year 5772. It was established as a response to the phenomenon of 'price tag' (tag mechir) attacks — acts of vandalism and violence carried out by Jewish extremists against Arabs, Palestinians, and Israeli security forces — and to broader processes of racism and incitement within Israeli society. The organization's stated vision is to amplify a voice of tolerance, mutual respect, and goodwill toward neighbors, strangers, and converts, recalling the Jewish memory of having been strangers in the land of Egypt. The forum operates as an umbrella coalition of Israeli organizations and movements. Among its member organizations are Bina, the Reform Center for Religion and State, the National Union of Israeli Students, the Masorti (Conservative) Movement in Israel, the Reform Movement, the Kibbutz Movement, Combatants for Peace, Rabbis for Human Rights, the Shalom Hartman Institute's Shitim Institute, the Jacob Herzog Center, the Peres Center for Peace and Innovation, Oz VeShalom–Netivot Shalom, Realistic Religious Zionism, Kolech, Shomrei Mishpat–Rabbis for Human Rights, Peace Now, Shatil, and Noam. The forum also maintains a youth division and works with the Kibbutz Movement on social engagement. Tag Meir's activities include supporting victims of price-tag attacks through visits to affected locations and assistance with rehabilitation; educational work against racism and xenophobia, including in the school system; visits to the homes of Arab victims of terrorism; and public demonstrations. The organization has received support from the Moriah Fund, the New York Federation, the AIMS Fund, and the New Israel Fund. Its work has attracted participation from public figures such as Rabbi Benny Lau, Professor Rachel Elior, MK Ruby Rivlin, Avraham Burg, Amram Mitzna, and Zouheir Bahloul. In June 2013, the Association for Civil Rights in Israel awarded Tag Meir the Emil Grunzweig Human Rights Award. In March 2019, the organization demonstrated alongside other groups outside the Prime Minister's residence against the alliance between Otzma Yehudit and the Jewish Home party. The organization continues to operate a website, Facebook page, and YouTube channel, and describes itself as 'Light Instead of Terror.'
History
Tag Meir was founded in December 2011, during the Hanukkah holiday of the Hebrew year 5772, as a response to the 'price tag' attacks — acts of vandalism and violence by Jewish extremists targeting Arabs, Palestinians, and Israeli security forces. The organization began with rallies in locations where price-tag attacks had occurred, seeking to provide a counter-voice of tolerance and mutual respect. From its early days, Tag Meir operated as a forum — an umbrella coalition of Israeli organizations and movements. Its member organizations have included Bina, the Reform Center for Religion and State, the National Union of Israeli Students, the Masorti Movement in Israel, the Reform Movement, the Kibbutz Movement, Combatants for Peace, Rabbis for Human Rights, the Shitim Institute, the Jacob Herzog Center, the Peres Center for Peace and Innovation, Oz VeShalom–Netivot Shalom, Realistic Religious Zionism, Kolech, Shomrei Mishpat–Rabbis for Human Rights, Peace Now, Shatil, and Noam. The forum also established a youth division and worked with the Kibbutz Movement on social engagement. The organization's activities have included supporting victims of price-tag attacks through visits to affected locations and assistance with rehabilitation; educational work against racism and xenophobia, including in the school system; visits to the homes of Arab victims of terrorism; and public demonstrations. Its work has been supported by the Moriah Fund, the New York Federation, the AIMS Fund, and the New Israel Fund. Public figures who have participated in its activities include Rabbi Benny Lau, Professor Rachel Elior, MK Ruby Rivlin, Avraham Burg, Amram Mitzna, and Zouheir Bahloul. In June 2013, the Association for Civil Rights in Israel awarded Tag Meir the Emil Grunzweig Human Rights Award. In March 2019, the organization demonstrated alongside other groups outside the Prime Minister's residence against the alliance between Otzma Yehudit and the Jewish Home party. The organization continues to operate a website, Facebook page, and YouTube channel, and describes itself as 'Light Instead of Terror.'
- 2019
Demonstrated outside the Prime Minister's residence in March 2019 against the Otzma Yehudit–Jewish Home alliance.
- 2013
Awarded the Emil Grunzweig Human Rights Award by the Association for Civil Rights in Israel in June 2013.
- 2011
Tag Meir founded in December 2011 during Hanukkah (Hebrew year 5772).
Products and positioning
Civil-society forum and non-profit campaigning against racism and 'price tag' violence, promoting tolerance and mutual respect in Israeli society.
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