TAG Heuer

TAG Heuer is a Swiss luxury watch brand founded in 1860 by Edouard Heuer in the watchmaking region of La Chaux-de-Fonds, Switzerland. It built its reputation on precision timing and the chronograph, becoming one of the best-known names in sports timing and mechanical wristwatches. The brand is closely associated with motorsport, having served as official timekeeper for major racing series and teams, and with the Carrera, Monaco, Aquaracer and Formula 1 collections. The company was long known as Heuer before the 1985 acquisition by Techniques d'Avant Garde (TAG), which created the TAG Heuer name. Since 1999 it has been part of the French luxury group LVMH Moët Hennessy Louis Vuitton, sitting within its watches and jewellery division alongside other prestige houses. TAG Heuer sells through its own boutiques, authorised retailers and e-commerce in markets worldwide, positioning itself in the accessible-to-mid luxury segment of Swiss watchmaking with a strong emphasis on sport, innovation and celebrity ambassadors. Its product range spans mechanical chronographs, dive watches, connected smartwatches and entry-level quartz and automatic models, with the Carrera and Monaco among its most iconic lines. The brand markets itself around the slogan of precision and avant-garde design, and it has been a prominent sponsor in Formula 1, football and other sports.

TAG Heuer traces its origins to 1860, when Edouard Heuer founded a watchmaking workshop in La Chaux-de-Fonds, Switzerland. The firm, known as Heuer, specialised in pocket watches and later in chronographs and timing instruments. It developed early patents in chronograph mechanisms and became a supplier of precision timing equipment for sports and industry. Through the twentieth century Heuer built a strong association with motorsport and aviation timing, producing dashboard timers, stopwatches and wrist chronographs. The Carrera line, launched in the 1960s, and the square-cased Monaco became design icons, the latter famously worn on screen and associated with racing drivers. In 1985 the company was acquired by Techniques d'Avant Garde (TAG), an investment group with interests in high technology and motorsport, and the brand was renamed TAG Heuer. This period reinforced its links to Formula 1 and sports sponsorship. In 1999 TAG Heuer was acquired by the French luxury conglomerate LVMH Moët Hennessy Louis Vuitton, joining its watches and jewellery division. Under LVMH the brand expanded its boutique network and product range, adding dive watches, ladies' collections and, in the 2010s, the TAG Heuer Connected smartwatch, one of the first luxury Swiss connected watches. It has continued to act as a prominent sports sponsor and timekeeper, and remains one of LVMH's best-known watch brands.

• 1999

  Acquired by LVMH Moët Hennessy Louis Vuitton.

• 1985

  Acquired by Techniques d'Avant Garde (TAG); brand becomes TAG Heuer.

• 1860

  Edouard Heuer founds the watchmaking workshop in La Chaux-de-Fonds, Switzerland.

Accessible-to-mid luxury Swiss watchmaking with a sport and motorsport heritage.

• Carrera

• Monaco

• Aquaracer

• Formula 1

• TAG Heuer Connected

• 2019.09.24

  Reported2019.09.26

  TAG Heuer launches fourth Monaco 50th-anniversary limited-edition watch[2]泰格豪雅发布摩纳哥系列50周年限量版第四款腕表fashion.sina.com.cn

  TAG Heuer launched the fourth limited-edition Monaco watch marking the series’ 50th anniversary at an event in Tokyo, Japan. The watch is limited to 169 pieces.

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1. 1TAG Heuer official websitetagheuer.com
2. 2泰格豪雅发布摩纳哥系列50周年限量版第四款腕表fashion.sina.com.cn