TACT Records

TACT Records (Hebrew: משפחת תאקט, "TACT Family") is an Israeli record label dedicated to hip-hop and rap music. It was founded by the rapper duo Subliminal (Kobi Shimoni) and HaTzel (Yoav Eliasi), who met as teenagers and began performing together in hip-hop and rap clubs in 1995. The pair released a joint album, "HaOr VeHaTzel" ("The Light and the Shadow"), in 2002, which gained traction and recognition among young audiences. Subliminal decided to establish TACT Family to break away from the major record companies that took a large share of the profits from the albums they released. In 2001 the company produced its first album, "HaOr MiTzion," distributed by Helicon. TACT was officially registered as a company only in 2003. The name "TACT" was chosen by founder Subliminal as an English acronym for "Tel-Aviv City Team," because most members of the group (including Subliminal and HaTzel themselves) were originally from Tel Aviv, where the company's offices are located and which serves as the center of its activity. Artists tend to mention the company name frequently in their songs, especially by spelling out the letters T-A-C-T. Beyond artist management, performances, record production and sales, TACT Family is also engaged in distributing foreign black music in Israel, designing clothing lines, selling school supplies (printed with images of TACT artists), manufacturing and selling merchandise, film and television production, marketing and public relations. Following the Second Intifada, the duo Subliminal and HaTzel began writing songs with a national-patriotic character, the most famous of which were "Chai MiYom LeYom," "Hafred U'Mshol" ("Together we will survive, apart we will fall") and "Tikva" ("Let's continue, life is ahead of us"). Subliminal defines himself as a patriot and his music as "Zionist hip-hop." Nevertheless, the two were the ones who discovered the Arab rapper Tamer Nafar from Lod, who performs rap songs expressing the political positions of Israeli Arabs, and helped him at the beginning of his career. In contrast to the criminal image of American rappers, Subliminal and HaTzel preach Zionism, service in the IDF, and speak out against drugs and smoking. Despite the image they tried to cultivate, HaTzel's name was linked to incidents of violence. Subliminal participated in many television campaigns for companies such as Tnuva (the "Shoko Carlo" campaign), Delek (the "Samoudis" campaign for the Menta chain) and others. Today, after most members have left, artists signed to the label include Subliminal, the label's founder, and HaUltra (Eli Peretz), among others. HaTzel did not renew his recording contract with the company in 2009 due to dissatisfaction with Subliminal's conduct (who, he claimed, "stole the spotlight" from him), effectively leaving TACT Family. He founded a new record company called Peresh Records. After the end of the conflict with Subliminal in September 2022 and reunion shows at Menora Mivtachim Arena and Caesarea Amphitheater, HaTzel returned to collaborate with Subliminal and release new songs distributed through TACT.

TACT Records, known in Hebrew as Mishpachat TACT (TACT Family), is an Israeli record label focused on hip-hop and rap. It was founded by the rapper duo Subliminal (Kobi Shimoni) and HaTzel (Yoav Eliasi). At age 15, Subliminal met Yoav Eliasi, better known by his stage name HaTzel. The two quickly bonded over their shared love of black music and hip-hop. In 1995, Subliminal and HaTzel began performing in clubs whose musical line was hip-hop and rap. The duo released a joint album in 2002, "HaOr VeHaTzel" ("The Light and the Shadow"), which gained momentum and recognition among many teenagers. At a certain point, Subliminal decided to establish TACT Family in order to break away from the major record companies that took a large share of the profits from the albums they released. In 2001, the company produced its first album, "HaOr MiTzion," distributed by Helicon. TACT was officially registered as a company only in 2003. The name "TACT" was chosen by the company's founder, Subliminal, as an English acronym for "Tel-Aviv City Team." This name was chosen because most members of the group (including Subliminal and HaTzel themselves) were originally from Tel Aviv, and the company's offices are located in that city, which serves as the center of its activity. Artists tend to mention the company name frequently in their songs, especially by spelling out the letters T-A-C-T. Beyond artist management, performances, record production and sales, TACT Family is also engaged in distributing foreign black music in Israel, designing clothing lines, selling school supplies (printed with images of TACT artists), manufacturing and selling merchandise, film and television production, marketing and public relations. Following the Second Intifada, the duo Subliminal and HaTzel began writing songs with a national-patriotic character, the most famous of which were "Chai MiYom LeYom," "Hafred U'Mshol" ("Together we will survive, apart we will fall") and "Tikva" ("Let's continue, life is ahead of us"). Subliminal defines himself as a patriot and his music as "Zionist hip-hop." Nevertheless, the two were the ones who discovered the Arab rapper Tamer Nafar from Lod, who performs rap songs expressing the political positions of Israeli Arabs, and helped him at the beginning of his career. In contrast to the criminal image of American rappers, Subliminal and HaTzel preach Zionism, service in the IDF, and speak out against drugs and smoking. Despite the image they tried to cultivate, HaTzel's name was linked to incidents of violence. Subliminal participated in many television campaigns for companies such as Tnuva (the "Shoko Carlo" campaign), Delek (the "Samoudis" campaign for the Menta chain) and others. Today, after most members have left, artists signed to the label include Subliminal, the label's founder, and HaUltra (Eli Peretz), among others. HaTzel did not renew his recording contract with the company in 2009 due to dissatisfaction with Subliminal's conduct (who, he claimed, "stole the spotlight" from him), effectively leaving TACT Family. He founded a new record company called Peresh Records. After the end of the conflict with Subliminal in September 2022 and reunion shows at Menora Mivtachim Arena and Caesarea Amphitheater, HaTzel returned to collaborate with Subliminal and release new songs distributed through TACT.

• 2022

  Conflict between Subliminal and HaTzel ended in September; reunion shows held; HaTzel returned to collaborate and release songs via TACT.

• 2010

  Shai 360 left TACT Family; "Kol HaRechov" hit compilations released.

• 2009

  HaTzel did not renew his recording contract, leaving TACT Family; compilation albums "Ani Tel Avivi" and "Pazatzta" released.

• 2008

  HaTzel released his first solo album, "Lo Sham Zain"; Sivan Bahnem released "Daf Chadash."

• 2007

  Itzik Shamli released his first solo album, "Itzik Shamli."

• 2006

  Subliminal released his second solo album, "Bediyuk KsheChashavtem SheHakol Nigmar."

• 2005

  Shai 360 released his first Hebrew solo album, "Chai."

• 2004

  Album "Allstars" released featuring all TACT members.

• 2003

  TACT officially registered as a company.

• 2002

  Subliminal and HaTzel released joint album "HaOr VeHaTzel."

• 2001

  First album produced by the company, "HaOr MiTzion," distributed by Helicon.

• 1998

  Compilation album "Israeliim Atzbaniim Echad Echad" released in collaboration with Mad Man.

• 1995

  Subliminal and HaTzel began performing in hip-hop and rap clubs.

Israeli hip-hop and rap label promoting local artists, associated with Zionist hip-hop and the TACT Family collective.

• 1998

  Israeliim Atzbaniim Echad Echad

• 2001

  HaOr MiTzion

• 2002

  HaOr VeHaTzel

• 2004

  Allstars

• 2005

  Chai

• 2006

  Bediyuk KsheChashavtem SheHakol Nigmar

• 2007

  Itzik Shamli

• 2008

  Lo Sham Zain

• 2008

  Daf Chadash

• 2009

  Ani Tel Avivi

• 2009

  Pazatzta

• 2009

  Sipur Ahava

• 2009

  Kulam Rotzim Et HaEmet

• 2010

  Kol HaRechov - Hitim BeTivul Mizrachi

• 2010

  Kol HaRechov - Rachvat HaRikudim

• 2010

  Kol HaRechov - Rachvat HaRikudim 2

1. 1TACT Records - Wikidatawikidata.org
2. 2משפחת תאקט - Wikipedia (Hebrew)he.wikipedia.org