Tačno d.o.o.

Tačno d.o.o. is a Serbian news-media company headquartered in Belgrade. It is commonly associated with the name Tanjug Tačno and operates the Tanjug news agency brand. The company was established on 17 November 2020 by Minacord media and Radiotelevizija Pančevo. Minacord media is described as the majority owner, with Serbian musician and media entrepreneur Željko Joksimović identified as its majority owner. The company’s principal strategic development occurred in March 2021, when Tačno acquired a ten-year right to use the intellectual property and trademarks associated with Tanjug, a historically important Serbian news agency that had ceased operating in its earlier form. Following that transaction, Tačno continued publishing news under the Tanjug name. The arrangement allowed the Tanjug brand and related agency activities to reappear under a new corporate operator rather than representing a simple continuation of the former legal entity. Tačno’s business is therefore centered on news-agency publishing and the distribution of current-affairs content. Publicly available reference material identifies its connection with Tanjug but provides limited detail about its internal organization, editorial divisions, revenue, staffing, technology, customer base, or international distribution. Its known market is Serbia, with its Belgrade headquarters placing it within the country’s central media and political-information environment. The company’s positioning is closely tied to the Tanjug name, which carries historical recognition in Serbian and former Yugoslav media. Tačno itself is less widely known as a standalone consumer-facing brand than as the corporate vehicle operating Tanjug. The Serbian word “tačno” means “correct” or “accurate” in English, a meaning that is thematically relevant to a news organization, although no separate positioning campaign or formal brand statement is identified in the available material. Based on the cited reference, Tačno remained active as a news-media agency after obtaining the Tanjug intellectual-property and trademark rights. Further information about later ownership changes, leadership, product expansion, financial performance, or the expiration or renewal of the ten-year rights arrangement is not established here.

Tačno d.o.o. was established on 17 November 2020 as a Serbian news-media company headquartered in Belgrade. Its ownership was associated with Minacord media and Radiotelevizija Pančevo. Minacord media was identified as the majority owner, with Željko Joksimović described as its majority owner. The company’s defining business decision came on 9 March 2021, when it acquired rights lasting ten years to use the intellectual property and trademarks of Tanjug. Tanjug was a historically established news agency that had become defunct in its previous form. Rather than operating under an unrelated new news name, Tačno used the acquired intellectual property to continue news-agency publishing under the Tanjug brand. The company is consequently also referred to as Tanjug Tačno. This transaction connected a newly established legal entity with one of Serbia’s best-known news-agency names. Tačno’s publicly documented role is that of a news-media agency, although the available reference does not provide a detailed account of its editorial structure, services beyond news publishing, staffing, revenues, distribution network, or later corporate developments. The company is based in Belgrade and is associated primarily with the Serbian media market.

1. 2021Tanjug rights acquired

   On 9 March 2021, Tačno acquired ten-year rights to use Tanjug’s intellectual property and trademarks and subsequently published news under the Tanjug name.

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2. 2020Company established

   Tačno d.o.o. was established on 17 November 2020 as a Serbian news-media company.

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A Serbian news-media operator using the historically recognized Tanjug name for agency news publishing.

• Tanjug news-agency serviceNews agency2021

  The company’s principal publicly documented offering is news-agency publishing under the Tanjug brand. The service consists of current-affairs news content associated with the Tanjug name. Available reference material does not specify the full range of formats, delivery channels, subscription arrangements, or geographic distribution.

• 2021Adoption of the Tanjug brand through a ten-year rights agreementStrategy

  Tačno was a newly established news-media company, while the earlier Tanjug agency had ceased operating in its former form.

  What changed. On 9 March 2021, Tačno acquired ten-year rights to use Tanjug’s intellectual property and trademarks and began continuing news-agency publication under the Tanjug name.

  Aftermath. The company became associated with the Tanjug Tačno name and operated as the organization publishing news under the Tanjug brand.

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• 2021Tačno acquires ten-year rights to use Tanjug intellectual property and trademarks

  On 9 March 2021, Tačno d.o.o. acquired ten-year rights to use the intellectual property and trademarks of the former Tanjug news agency, after which it continued publishing news under the Tanjug brand.

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• 2020Tačno d.o.o. established as a Serbian news-media company

  Tačno d.o.o. was established in Belgrade on 17 November 2020. The company was owned by Minacord media and Radiotelevizija Pančevo.

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1. Tačno d.o.o.