T Sports
Bangladesh's first television channel dedicated to sports programming.
Last updated August 24, 2026
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Overview
T Sports, also known as Titas Sports, is a Bangladeshi Bengali-language sports television channel operated by East West Media Group, a media subsidiary of Bashundhara Group. It is positioned as Bangladesh's first television channel dedicated specifically to sports programming, distinguishing it from general-interest broadcasters that carry sports only as one part of a broader schedule. The brand originated from an earlier broadcasting project known as Titas TV. In November 2013, the Bangladesh Telecommunication Regulatory Commission granted a broadcasting licence for Titas TV to A. B. Tajul Islam, who was then serving as state minister for liberation war affairs. Frequency allocation followed in May 2018. The channel was subsequently acquired by East West Media Group from Millennium Media Limited and relaunched under the T Sports name. T Sports began broadcasting in late 2020. Its opening programming included a televised football match between Bangladesh and Nepal on 9 November 2020. On the same date, the channel announced coverage of the Bangabandhu T20 Cup, a five-team domestic Twenty20 cricket competition. These early broadcasts established the service around two of Bangladesh's most followed sports: cricket and football. The channel expanded its technical offering shortly after launch. A high-definition service, T Sports HD, was introduced in January 2021, with high-definition broadcasting beginning around 10 January. This gave the brand a premium distribution option alongside its principal television service. T Sports later broadened its digital presence by launching a streaming application on 25 October 2022, allowing audiences to access sports content through an internet-connected platform in addition to conventional television distribution. Rights acquisition has been central to T Sports' development. The channel has carried or pursued coverage across domestic and international cricket, football, kabaddi, volleyball, weightlifting, boxing, hockey, basketball, badminton, kickboxing, tennis, athletics, cycling and other sporting events. In August 2022, it obtained Bangladeshi broadcasting rights for the 2022 FIFA World Cup. Ahead of the 2026 tournament, T Sports was identified as an official Bangladeshi broadcaster alongside Bangladesh Television and Somoy TV. The brand's business model is therefore based primarily on sports-media distribution rather than the sale of physical products. Its principal assets are television and digital channels, event rights, live coverage, sports-related programmes and the audience reach generated by exclusive or shared broadcasts. T Sports' Bengali-language orientation gives it a domestic mass-market role, while its association with Bashundhara Group provides a wider corporate-media context. The available reference material does not establish a separate international operating footprint, public listing, financial results or a current executive roster.
History
T Sports developed from a Bangladeshi broadcasting venture initially known as Titas TV. In November 2013, the Bangladesh Telecommunication Regulatory Commission granted a broadcasting licence for Titas TV to A. B. Tajul Islam. The project did not begin service immediately; frequency allocation was reported in May 2018. The channel was later acquired by East West Media Group, which is owned by Bashundhara Group, from Millennium Media Limited. Following the acquisition, the service was renamed T Sports and repositioned as a dedicated sports television channel. This ownership and branding change connected the project to one of Bangladesh's larger business groups and gave it a clearer identity within the country's expanding private television market. T Sports started broadcasting in late 2020. Its launch-day schedule included a Bangladesh versus Nepal football match on 9 November 2020. The channel also announced coverage of the Bangabandhu T20 Cup, a domestic five-team Twenty20 cricket tournament. The opening schedule signalled a strategy centred on live sports rights and locally relevant competitions rather than general entertainment programming. In January 2021, T Sports added T Sports HD. High-definition broadcasting began around 10 January, creating a higher-quality television option for viewers and broadening the brand's technical proposition. The service subsequently developed coverage across a wide range of sports. Reference material identifies football and cricket as important areas, while also listing kabaddi, volleyball, weightlifting, boxing, hockey, 3x3 basketball, badminton, kickboxing, tennis, athletics, cycling and other sports among the channel's coverage categories. Rights acquisition became a major part of the channel's public profile. In August 2022, T Sports gained the rights to air the 2022 FIFA World Cup for Bangladeshi audiences. The broadcaster also expanded from linear television into digital distribution by launching a streaming application on 25 October 2022. This move enabled the brand to offer sports content through an additional access point rather than relying solely on television carriage. Ahead of the 2026 FIFA World Cup, T Sports was identified as an official Bangladeshi broadcaster alongside Bangladesh Television and Somoy TV. The available reference material does not provide a complete account of the precise rights packages, carriage agreements, financial terms or current management structure. It does, however, establish T Sports as an active Bangladesh-focused sports-media brand whose development has been shaped by its transition from the Titas TV project, its acquisition by East West Media Group, the launch of an HD service, major football and cricket coverage, and its move into streaming.
- 2022
T Sports obtains 2022 FIFA World Cup rights
[1]The broadcaster gained rights to air the 2022 FIFA World Cup to audiences in Bangladesh.
- 2022
Streaming application launches
[1]T Sports launched a streaming application on 25 October 2022.
- 2021
T Sports HD is introduced
[1]The brand expanded with a high-definition service launched in January 2021.
- 2020
Titas TV is acquired and renamed T Sports
[1]East West Media Group acquired the channel from Millennium Media Limited and relaunched it under the T Sports name.
- 2020
T Sports begins broadcasting
[1]The channel began broadcasting in late 2020, opening with a Bangladesh–Nepal football match on 9 November.
- 2018
Frequency allocation is granted
[1]Frequency allocation for the Titas TV project was reported in May 2018.
- 2013
Titas TV receives a broadcasting licence
[1]The Bangladesh Telecommunication Regulatory Commission granted a broadcasting licence for the then-planned Titas TV service.
Products and positioning
A Bangladesh-focused Bengali-language sports broadcaster built around live rights, domestic competitions, international tournaments and multi-sport programming.
Sports television channel · 2020
T Sports
The main Bengali-language sports television channel of the brand. It carries live and recorded coverage of domestic and international competitions, with football and cricket forming prominent parts of its programming. Its stated coverage also spans a broad range of additional sports and sports-related shows.
High-definition sports television channel · 2021
T Sports HD
A high-definition television service introduced as an extension of the T Sports brand. It began high-definition broadcasts in January 2021 and provides a higher-resolution version of the broadcaster's sports offering where distribution is available.
Digital streaming service · 2022
T Sports streaming application
A digital access platform launched by T Sports to distribute sports content through streaming. Its introduction extended the brand beyond conventional television and created an additional route for audiences to access broadcasts and related programming.
Brand decisions
2022
Expansion into streamingStrategyBackground
Sports audiences increasingly access live and recorded programming through internet-connected devices in addition to television.
Action taken
T Sports launched a streaming application on 25 October 2022.
Aftermath
The service extended T Sports' distribution model into digital streaming.
2021
Launch of T Sports HDOtherBackground
After beginning standard television operations, the brand expanded its technical service offering.
Action taken
T Sports introduced a high-definition channel and began HD broadcasts in January 2021.
Aftermath
The brand gained a higher-quality television distribution option.
2020
Rebrand and launch as T SportsStrategyBackground
The licensed Titas TV project was acquired by East West Media Group from Millennium Media Limited and required a distinct identity for a dedicated sports channel.
Action taken
The service was renamed T Sports and began broadcasting with a sports-focused schedule.
Aftermath
The rebrand established T Sports as a dedicated sports broadcaster in Bangladesh.
Sources2 sources
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