Synevo (Bulgaria)

Synevo (Bulgaria) — branded in Bulgarian as Медицински лаборатории Синево България — is a medical laboratory and diagnostic-testing business operating in Bulgaria. According to its official website, it is a subsidiary of the international healthcare organisation Medicover, a group that the site says has operated in Europe for more than 25 years. Synevo positions itself around laboratory quality, describing its medical laboratory as providing testing at the highest laboratory quality in Bulgaria. The Bulgarian operation is part of the wider Synevo laboratory brand, which Medicover uses for its medical-diagnostics businesses across Central and Eastern Europe. In Bulgaria, Synevo serves both individual patients and, as is typical for such laboratory networks, referring physicians and institutional clients. Its consumer-facing model combines a network of physical collection points (манипулационни) with an online ordering channel: the website advertises an automatic 10% discount on most tests ordered through the site, and notes that pre-registering online shortens waiting time at the collection points. The company has been expanding its collection-point footprint across the country. Its website lists locations in Sofia, Plovdiv, Stara Zagora, Burgas, Varna, Dobrich, Targovishte, Chirpan, Haskovo, Dimitrovgrad, Harmanli, Asenovgrad, Pazardzhik and Radnevo, and it continues to open new sites — for example a new collection point in Sofia's Reduta district. Alongside routine diagnostic testing, Synevo Bulgaria runs public-health communication activity, including the health campaign "КОД: Превенция" ("CODE: Prevention"), which the site says began in 2024 and marked its second anniversary in September 2026. Leadership and medical direction are visible in the company's own announcements: in September 2026 Synevo's laboratories announced Assoc. Prof. Dr. Denitsa Tsaneva-Damyanova as their new medical director, effective 1 September 2026. The brand's public identity in Bulgaria is therefore that of a quality-focused, network-based private laboratory provider backed by a large international healthcare group, competing in the country's private diagnostics market.

Synevo (Bulgaria) is the Bulgarian arm of the Synevo medical-laboratory brand, which is used by the international healthcare group Medicover for its diagnostics businesses. According to the Bulgarian operation's official website, Synevo Bulgaria is a subsidiary of Medicover, and the group is described as having operated in Europe for more than 25 years. This places the Bulgarian laboratory within a larger Central and Eastern European diagnostics network rather than as a standalone local start-up. The brand's Bulgarian presence has been built around a network of sample-collection points (манипулационни) that the company has expanded city by city. Its website lists collection points in Sofia, Plovdiv, Stara Zagora, Burgas, Varna, Dobrich, Targovishte, Chirpan, Haskovo, Dimitrovgrad, Harmanli, Asenovgrad, Pazardzhik and Radnevo, and the company has continued to add locations, including a new point in Sofia's Reduta district announced in September 2026. Alongside the physical network, Synevo Bulgaria has developed a digital ordering channel: patients can order most tests through the website, where an automatic 10% discount applies, and pre-registration is presented as a way to reduce waiting time at collection points. Beyond routine testing, Synevo Bulgaria has invested in public health communication. Its "КОД: Превенция" ("CODE: Prevention") campaign, described on the website as beginning in 2024, reached its second anniversary in September 2026, with the September edition framed around two topics for reflection. The company also communicates operational matters to patients, such as holiday opening hours. On the leadership side, Synevo's Bulgarian laboratories announced in September 2026 that Assoc. Prof. Dr. Denitsa Tsaneva-Damyanova had become their medical director, effective 1 September 2026. The available evidence does not give a precise founding year for the Bulgarian entity, nor detailed financial or ownership-structure data beyond its status as a Medicover subsidiary.

• 2024

  "КОД: Превенция" (CODE: Prevention) health campaign begins.

• Assoc. Prof. Dr. Denitsa Tsaneva-Damyanova becomes Medical Director of Synevo laboratories.

• New Synevo collection point opens in Sofia's Reduta district.

• "КОД: Превенция" campaign marks its second anniversary.

Quality-focused private medical laboratory network in Bulgaria, backed by the international Medicover healthcare group, combining physical collection points with a discounted online ordering channel.

• Medical laboratory diagnostic testing

  Laboratory testing offered through Synevo's Bulgarian network of collection points and online ordering.

• Online test ordering with 10% discount

  Most tests ordered via the website receive an automatic 10% discount and pre-registration reduces waiting time at collection points.

1. 1Synevo България • Лаборатория SYNEVOsynevo.bg
2. 2Synevo (Bulgaria) — Wikidatawikidata.org