Synerise

Synerise is a Polish software development company headquartered in Kraków, with an additional office in Warsaw. It develops and licenses an enterprise data and artificial-intelligence platform designed to help organizations collect, unify, interpret, and act on behavioral and transactional data. Its technology is aimed particularly at companies in retail, e-commerce, financial services, telecommunications, hospitality, media, and other sectors that need real-time customer intelligence and automated business processes. The company originated in July 2012 as Humanoit Group, a software house founded by Miłosz Baluś, Krzysztof Kochmański, and Jarosław Królewski, who had previously worked together at Kraków interactive agency Eskadra. Its early work included project-management systems, applications for educational organizations, online-survey tools, social-research products, and software for hospitality businesses. In 2013, the founders were also involved in creating FreshMail, an email-marketing platform, while Humanoit increasingly concentrated on consumer insight and data applications. A major transition came in June 2013, when the Kraków Technology Park Seed Fund invested in a new business-intelligence and big-data venture established as HG Intelligence. The company developed technology for complex customer-relationship and operational processes. A partnership with footwear and fashion company Gino Rossi led to an early retail implementation combining Bluetooth Low Energy beacons, mobile applications, point-of-sale data, and analytics. The resulting Synerise platform was intended to connect online and offline customer activity, improve marketing effectiveness, and support loyalty and sales operations. HG Intelligence joined Microsoft’s BizSpark startup-support program in 2015 and formally adopted the Synerise name on July 1, 2016. The platform became a fully commercial product in January 2017, initially serving e-commerce and marketing-measurement use cases. The company subsequently directed substantial resources toward artificial intelligence, automation, proprietary data infrastructure, and machine-learning algorithms. Its platform evolved from a marketing and customer-intelligence tool into a broader AI Growth Cloud ecosystem capable of processing large volumes of real-time behavioral events and supporting segmentation, recommendations, prediction, pricing, loyalty, and automated communications. Synerise has pursued international expansion through partnerships and offices. It opened an office in Dubai in 2019 and one in Madrid later that year, while working with customers and technology partners in Europe, the Middle East, the Americas, and Asia-Pacific. It has cooperated with organizations including Microsoft, Bank Pekao, Ernst & Young, Bain & Company, and Integrated Solutions. In 2022, it established a partnership with Seed Group to support digital-transformation activity in the United Arab Emirates. The company raised a reported $23 million round in 2022 and announced an $8.5 million Series B+ round in July 2024 led by VTEX and joined by business angels. Its research portfolio includes Cleora, an open-sourced AI algorithm for recommendation and event-prediction systems, and BaseModel, introduced in 2023 as a behavioral-modeling platform that converts raw data into behavioral profiles and personalized-offer capabilities. Synerise also develops database and data-processing technologies intended to support high-volume, low-latency analytics. Beyond commercial software, it has supported university programs, AI education initiatives, startup acceleration, healthcare registration, and Polish football club Wisła Kraków. As of April 2024, the company’s value was reported by the referenced material at approximately US$120 million, although Synerise remains privately held.

Synerise began in July 2012 as Humanoit Group, a Kraków software house created by Miłosz Baluś, Krzysztof Kochmański, and Jarosław Królewski. The founders had worked at the interactive agency Eskadra and initially developed varied software, including project-management tools, educational-management applications, survey systems, social-research products, and hospitality software. Their work increasingly moved toward consumer data and digital marketing; in 2013 they were involved in creating FreshMail, an email-marketing platform. In June 2013, the Kraków Technology Park Seed Fund invested in the founders’ new business-intelligence and big-data venture. HG Intelligence was established to build systems capable of supporting complex customer-relationship and operational processes. A partnership with Gino Rossi in September 2013 supplied an important retail testing ground. In February 2014, the partners launched a Polish retail initiative based on Bluetooth Low Energy. The resulting Synerise platform linked beacons, mobile applications, payment and point-of-sale information, and online activity to analyze consumer behavior and improve marketing, sales, and loyalty programs. The company’s financing and technology ecosystem expanded in the middle of the decade. Microsoft admitted HG Intelligence to its BizSpark program in December 2015, providing access to Azure cloud resources. Satus Venture also joined the Kraków Technology Park Seed Fund as an investor. On July 1, 2016, HG Intelligence changed its formal name to Synerise, following the name of its principal platform. A private financing in September 2016 was reported alongside a valuation of PLN 50 million. In January 2017, the Synerise platform became a fully commercial offering, with early applications in e-commerce and marketing measurement. From 2017 onward, Synerise emphasized proprietary artificial intelligence, autonomous-process algorithms, data storage, and automation. A transaction involving Satus Venture’s minority stake in June 2017 reportedly produced a 29-fold return and was followed by PLN 16.4 million of recapitalization. The company reported spending PLN 25 million on AI and automation development in 2018 and a further PLN 35 million on research and development in 2019. During 2018, its user base reportedly tripled, while the company broadened its focus from marketing technology toward a general real-time behavioral-data and business-automation platform. Synerise expanded beyond Poland through technology and implementation partnerships. It worked with Microsoft and customers in Spain, Greece, and Vietnam; opened in Dubai in February 2019; opened in Madrid in May 2019; and joined the EIT Digital Accelerator in June 2019. It also formed commercial relationships with Bank Pekao, Ernst & Young, Bain & Company, and Integrated Solutions. The company’s platform integrates warehouse, product-availability, loyalty, customer, e-commerce, social, mobile, and point-of-sale data. Its analytics are designed to support segmentation, scoring, recommendations, pricing, personalized communications, and automated customer journeys. The research program continued with the open-sourcing of Cleora in November 2020. Cleora is intended for recommendation and event-prediction use cases. In January 2023, Synerise introduced BaseModel, a behavioral-modeling AI platform that transforms raw data into behavioral profiles and supports personalized offers. The company has described applications across e-commerce, retail, hospitality, media, and banking. In December 2023, Simon Hay was appointed executive chairman. Synerise announced an $8.5 million Series B+ financing round in July 2024, led by VTEX and joined by business angels. The referenced material also reports a company value of approximately US$120 million as of April 2024. Synerise has maintained links with education and public-interest initiatives. It has cooperated with AGH University of Krakow, helped establish postgraduate programs, and worked with Poznań University of Economics and Business on doctoral studies in data science. Its AI Schools & Academy program, launched in 2018 with corporate sponsors, sought to expand AI education for school-age learners. The company has also supported the Polish football club Wisła Kraków, whose president and co-owner is co-founder Jarosław Królewski, and provided a platform for preventive-breast-screening registration at the Białystok Oncology Center.

• 2024

  Series B+ financing announced

  [1]Syneriseen.wikipedia.org

  Synerise announced an $8.5 million Series B+ round led by VTEX.

• 2023

  BaseModel introduced

  [1]Syneriseen.wikipedia.org

  The company introduced a behavioral-modeling AI platform for transforming raw data into behavioral profiles and personalized offers.

• 2020

  Cleora open-sourced

  [1]Syneriseen.wikipedia.org

  Synerise released its recommendation and event-prediction algorithm Cleora as open-source software.

• 2019

  International expansion

  [1]Syneriseen.wikipedia.org

  Synerise opened offices in Dubai and Madrid and joined the EIT Digital Accelerator.

• 2017

  Platform becomes commercial

  [1]Syneriseen.wikipedia.org

  The Synerise platform became a fully commercial product, initially emphasizing e-commerce and marketing effectiveness.

• 2016

  Company renamed Synerise

  [1]Syneriseen.wikipedia.org

  HG Intelligence formally adopted the name Synerise on July 1.

• 2014

  First beacon-enabled retail initiative

  [1]Syneriseen.wikipedia.org

  A project with Gino Rossi combined Bluetooth Low Energy beacons, mobile applications, point-of-sale data, and analytics.

• 2013

  HG Intelligence established

  [1]Syneriseen.wikipedia.org

  Following seed investment, the founders launched a business-intelligence and big-data venture focused on enterprise customer and operational processes.

• 2012

  Humanoit Group founded

  [1]Syneriseen.wikipedia.org

  Miłosz Baluś, Krzysztof Kochmański, and Jarosław Królewski established the Kraków software house that preceded Synerise.

An engineering-led enterprise AI and behavioral-data company positioned around real-time customer intelligence, personalization, predictive analytics, and automation for large organizations.

• Enterprise AI and customer-intelligence platform · 2015

  AI Growth Cloud

  Synerise’s central business-intelligence ecosystem combines behavioral and transactional data collection, real-time analytics, artificial intelligence, segmentation, scoring, prediction, marketing automation, loyalty functions, and omnichannel activation. It can connect websites, mobile applications, social channels, e-commerce systems, warehouses, point-of-sale systems, and customer databases. The platform is designed to help brands understand customer behavior, personalize interactions, automate campaigns, and improve sales, pricing, and retention decisions.

• AI algorithm · 2020

  Cleora

  Cleora is an artificial-intelligence algorithm developed for recommendation and event-prediction systems. Synerise open-sourced it in November 2020, making the technology available for applications that require representation and prediction of relationships among users, products, events, or other behavioral data.

• Behavioral-modeling AI platform · 2023

  BaseModel

  BaseModel transforms raw behavioral and transactional data into profiles that can be used for prediction, personalization, and targeted offers. The platform is intended for sectors including e-commerce, retail, hospitality, media, and banking, where organizations need to model customer behavior without relying only on manually defined segments.

• Database and AI infrastructure

  Synerise database and data-processing infrastructure

  Synerise develops proprietary data-processing and database technologies to support high-volume, real-time behavioral analytics. Its infrastructure includes a column-and-row database management system and an in-memory engine intended to process large numbers of concurrent requests for personalized content and business decisions.

• 2021Białystok Oncology Center registration platform

  Poland

  Synerise provided a platform enabling patients to register for preventive breast examinations at the Białystok Oncology Center.

  Outcome. The system supported digital access to preventive-screening registration.

  Source
• 2019Wisła Kraków sponsorship

  Poland

  Synerise became an official sponsor of Wisła Kraków and also supported the club’s academy and women’s section.

  Outcome. The sponsorship established a continuing public association between the technology brand and the Kraków football club.

  Source
• 2018AI Schools & Academy

  Poland

  Synerise initiated a nationwide AI education program for children and young people, with lessons adapted to different school ages. Sponsors and partners mentioned in the reference material included Microsoft, EY, PZU, Media Expert, CCC, Żabka, Bank Pekao, and Eobuwie.

  Outcome. The initiative expanded access to AI lessons, open-data courses, and supplementary classes.

  Source

• 2024

  Announce Series B+ financingOther

  Background

  Synerise sought additional capital for continued product development and growth.

  Action taken

  The company announced an $8.5 million Series B+ round led by VTEX and supported by business angels.

  Aftermath

  The financing strengthened Synerise’s resources for international expansion and AI development.

  Series B+ financing. USD 8.5 million (Announced July 2024)

  Source

• 2023

  Introduce BaseModelProduct launch

  Background

  The company continued shifting toward foundational behavioral modeling and general-purpose AI for customer data.

  Action taken

  Synerise introduced BaseModel to create behavioral profiles and support personalized offers from raw data.

  Aftermath

  The product was positioned for use in retail, e-commerce, hospitality, media, and banking.

  Source

• 2020

  Open-source the Cleora algorithmProduct launch

  Background

  Synerise sought to extend the use of its recommendation and event-prediction technology beyond its proprietary platform.

  Action taken

  It released Cleora as open-source software.

  Aftermath

  Cleora became an openly available component for recommendation and behavioral-event prediction projects.

  Source

• 2016

  Adopt the Synerise corporate identityStrategy

  Background

  HG Intelligence’s principal platform had become the focus of the business and provided the basis for a broader commercial identity.

  Action taken

  The company formally renamed itself Synerise on July 1, 2016.

  Aftermath

  The renamed company continued commercializing its platform and expanding its AI and automation portfolio.

  Source

• 2024

  Synerise announces Series B+ financing[1]Syneriseen.wikipedia.org

  Other

  The company announced the closing of an $8.5 million Series B+ round led by VTEX and supported by business angels.

• 2023

  Simon Hay appointed executive chairman[1]Syneriseen.wikipedia.org

  Leadership change

  Simon Hay, formerly associated with dunnhumby, joined Synerise as executive chairman.

• 2022

  Synerise partners with Seed Group[1]Syneriseen.wikipedia.org

  Other

  Synerise entered a partnership with Seed Group to participate in digital-transformation activity in the United Arab Emirates.

• 2022

  Synerise raises reported $23 million funding round[1]Syneriseen.wikipedia.org

  Other

  A funding round led by Carpathian Partners provided capital for the company’s continued development and expansion.

• 2020

  Synerise open-sources Cleora[1]Syneriseen.wikipedia.org

  Product launch

  The company released Cleora, an AI algorithm for recommendation and event-prediction systems, as open-source software.

• 2019

  Synerise opens Dubai office[1]Syneriseen.wikipedia.org

  Other

  The company expanded its international presence by opening an office in Dubai.

• 2019

  Synerise opens Madrid office[1]Syneriseen.wikipedia.org

  Other

  Synerise established a Madrid office to support implementations in Spain and Latin America.

• 2014

  Synerise retail analytics initiative launched with Gino Rossi[1]Syneriseen.wikipedia.org

  Product launch

  The company introduced a retail analytics implementation combining Bluetooth Low Energy beacons, mobile applications, point-of-sale systems, and behavioral analysis.

• 2013

  HG Intelligence receives seed investment and launches big-data venture[1]Syneriseen.wikipedia.org

  Other

  The Kraków Technology Park Seed Fund invested in the founders’ new business-intelligence and big-data venture, subsequently known as HG Intelligence.

1. 1Syneriseen.wikipedia.org