Swytch Technology Ltd
British designer and seller of electric bike conversion kits that turn ordinary bicycles into eBikes.
Last updated September 27, 2026
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Overview
Swytch Technology Ltd is a British company that designs and sells electric bicycle conversion kits, allowing riders to electrify an existing bicycle rather than buy a new eBike. Founded in 2017 by CEO Oliver Montague and CTO Dmitro Khroma, the company began as a crowdfunding project on Indiegogo and has since grown into a globally recognised brand with more than 100,000 riders across 100+ countries. Its kits are designed to fit most bicycles, including mountain, hybrid, road and Brompton models, and consist of a motor wheel, power pack, pedal sensor and handlebar-mounted controls. The company's product line has evolved from the original Swytch Kit through the Eco/Pro generation to the AIR, MAX and GO kits. The Swytch GO is positioned as an affordable full conversion starting from £349, while the Swytch MAX starts from £499 and offers a front-mount quick-connect design with a front light and up to 60 miles of range. Swytch emphasises simplicity, affordability and sustainability, aiming to convert drivers into cyclists and make everyday journeys cleaner and easier. Swytch kits have received press coverage from outlets including The Guardian, BBC Top Gear, The Times, Tom's Guide and ebiketips, with reviewers praising the ease of installation, hill-climbing assistance and the ability to keep riding a favourite bicycle. The company has shipped kits to more than 45 countries since its first production run in 2018 and reported that by 2020 one in twenty eBikes sold in the UK featured a Swytch Kit. Swytch remains a private company headquartered in the United Kingdom.
History
Swytch Technology Ltd was founded in 2017 by Oliver Montague and Dmitro Khroma. In early 2017, CEO and co-founder Oliver Montague created the original Swytch eBike Kit concept and patented the design. By the end of that year, Swytch launched on Indiegogo, raising over $500,000. With the funds, the team completed the first Swytch Kit, and in 2018, over 3,000 kits were shipped to 45+ countries, marking the start of Swytch's journey. In 2019, now a seasoned crowdfunding team, co-founders Oliver (CEO) and Dmitro (CTO) set out to elevate the Swytch Kit. With major R&D advances and user feedback, the second-generation kit launched with a sleek, compact design, raising over $1M on Indiegogo and gaining media buzz. Over the next two years, Swytch sold 35,000 kits worldwide, expanding from under 10 to almost 50 employees. By 2020, 1 in 20 eBikes sold in the UK featured a Swytch Kit, cementing its place in the industry. In late 2021, Swytch introduced the AIR and MAX Kit, the next evolution in eBike conversion. Building on the original kit's success, the AIR Kit features an ultra-light, pocket-sized battery for unmatched portability. Led by CEO Oliver Montague and CTO Dmitro Khroma, the team continued to develop the product line. The company later introduced the Swytch GO, a full conversion kit starting from £349, and the Swytch MAX, starting from £499, with a quick-connect front mount, front light for safety and up to 60 miles of range. Swytch kits are designed to fit any bike, including mountain, hybrid, road and Brompton models, and consist of a pedal sensor, power pack, motor wheel and handlebar controls. Since launching in 2017, Swytch has grown into a globally recognised company with an industry-leading product and more than 100,000 riders across 100+ countries. Together, they have ridden over 10 million electric-assisted miles, reducing emissions, saving fuel and transforming daily travel. The company's mission is to turn drivers into cyclists by making sustainable transport simple, affordable and available to everyone.
- 2021
Swytch introduces the AIR and MAX Kit.
- 2020
1 in 20 eBikes sold in the UK features a Swytch Kit.
- 2019
Second-generation Swytch Kit launches on Indiegogo, raising over $1M.
- 2018
Over 3,000 kits shipped to 45+ countries.
- 2017
Oliver Montague creates the original Swytch eBike Kit concept and patents the design.
- 2017
Swytch launches on Indiegogo, raising over $500,000.
Products and positioning
Affordable, simple and sustainable electric bike conversion kits that let riders electrify the bike they already own.
Swytch GO
Full conversion kit starting from £349, with up to 60 miles range and Velcro strap connection.
Swytch MAX
Full conversion kit starting from £499, with quick-connect front mount, front light and up to 60 miles range.
Swytch AIR
Kit with ultra-light, pocket-sized battery for unmatched portability.
Swytch Eco/Pro
Second-generation kit with sleek, compact design.
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