Swiss Life Select

Swiss Life Select Deutschland is a German financial advisory business headquartered in Hanover. It provides personal financial consultation across areas including insurance, investment products and real estate-related matters. The business belongs to the Swiss Life Group through Swiss Life Deutschland Holding, which makes it part of a broader insurance and financial-services organization rather than an independent publicly listed company. The company's corporate history reaches back to AWD, a financial-distribution business established in 1987. The available reference material distinguishes the official founding account from the more commonly repeated version of the story: Kai Lange is identified as the official founder, while Carsten Maschmeyer is widely associated with the early development of the company and is often described in public accounts as its founder. This distinction is relevant because the present Swiss Life Select organization is the result of the later integration and rebranding of the AWD business, not a company founded under the Swiss Life Select name in 1987. Swiss Life acquired AWD in 2007. After the acquisition, the advisory business was incorporated into the Swiss Life structure in Germany and ultimately operated as Swiss Life Select. Swiss Life Deutschland Holding also groups several financial-distribution businesses, including Swiss Life Select Deutschland, tecis, HORBACH and Proventus. These brands operate within the same German holding structure while retaining distinct market identities and distribution organizations. Swiss Life Select's operating model is based on advisory distribution. Consultants assist customers with financial planning and the selection of products from the insurance, investment and property-finance or real-estate fields. The company does not publish separate financial statements in the available material; its financial performance is reported within the consolidated accounts of Swiss Life Deutschland Holding. For the 2018 financial year, the four financial distributors named above collectively generated sales of EUR 385.5 million. The same reference material reports 3,538 consultants licensed under commercial law as of 31 December 2017 and approximately 750 permanent employees at the Hanover location, which serves as the back-office base for sales activities. The brand therefore occupies a position between a consumer-facing financial-advice network and the German distribution arm of a large international insurance group. Its public proposition emphasizes individual consultation rather than a single proprietary product line. Because the available source material does not provide a current standalone employee count, revenue figure, executive roster or detailed product catalogue, those fields are left limited or unspecified rather than inferred.

Swiss Life Select Deutschland traces its history to the AWD financial-distribution business founded in 1987. The available account identifies Kai Lange as the official founder, while also noting that Carsten Maschmeyer is frequently credited in popular accounts with founding or building the company. This difference reflects competing descriptions of AWD's early formation and should not be treated as evidence that the present Swiss Life Select brand was established by a single clearly documented founder. AWD developed as a financial-advisory and distribution organization serving customers with insurance and broader financial-planning needs. Its business model centered on consultants who assessed clients' financial situations and advised on products offered across different financial-services categories. This model provided the organizational foundation for the later Swiss Life Select business. In 2007, Swiss Life acquired AWD. The acquisition connected the advisory network with Swiss Life, a Swiss insurance and financial-services group, and began the process through which the German business became part of Swiss Life's national organization. Swiss Life Deutschland Holding became the relevant German holding structure, and Swiss Life Select Deutschland operated as one of its financial-distribution businesses. Swiss Life Select is presented as a wholly owned subsidiary of Swiss Life Deutschland Holding. In Germany, the holding structure also encompasses the advisory brands tecis, HORBACH and Proventus. The brands are associated through their ownership and distribution infrastructure, while Swiss Life Select maintains its own customer-facing identity. Hanover serves as the company's headquarters and as the location of a back-office operation supporting sales activities. The company's advisory scope includes insurance, investments and real estate matters. Rather than publishing a standalone set of financial results, Swiss Life Select's reported performance is included in the consolidated reporting of Swiss Life Deutschland Holding. For 2018, the four financial distributors—Swiss Life Select Deutschland, tecis, HORBACH and Proventus—were reported together as generating EUR 385.5 million in sales. The available reference material also records 3,538 consultants licensed under commercial law at 31 December 2017 and approximately 750 permanent employees working at the Hanover location. Swiss Life Select's development is consequently best understood as a transition from the AWD advisory network into a Swiss Life-owned German distribution brand. Its modern identity combines the heritage of a large independent financial-distribution organization with the resources and governance of an international insurance group. Current details about senior management, standalone financial performance, customer numbers and product-level market share are not specified in the supplied sources.

• 2018

  Combined distributor sales reported

  [1]Swiss Life Selecten.wikipedia.org

  Swiss Life Deutschland Holding reported combined sales of EUR 385.5 million for Swiss Life Select Deutschland, tecis, HORBACH and Proventus in the 2018 financial year.

• 2017

  Consultant network reported

  [1]Swiss Life Selecten.wikipedia.org

  The available consolidated-company information reported 3,538 consultants licensed under commercial law at 31 December 2017.

• 2007

  Swiss Life acquired AWD

  [1]Swiss Life Selecten.wikipedia.org

  Swiss Life acquired AWD, bringing the financial-advisory network into the Swiss Life corporate group and laying the foundation for its later operation as Swiss Life Select in Germany.

• 1987

  AWD predecessor established

  [1]Swiss Life Selecten.wikipedia.org

  The predecessor financial-distribution business AWD was established. Available reference material identifies Kai Lange as the official founder, while also associating Carsten Maschmeyer with the company's early creation and development.

A Germany-focused, consultant-led financial-advisory network within the Swiss Life Group, offering broad personal advice across insurance, investments and real estate rather than marketing a single proprietary product.

• Insurance services

  Insurance advisory

  Swiss Life Select advises customers on insurance needs and related protection planning. The available material describes insurance as one of the firm's principal consultation areas, but does not identify a complete list of carriers, policy types or proprietary insurance products distributed under the brand.

• Investment services

  Investment and savings advice

  The company provides consultation concerning investments and personal financial planning. Its advisory model is broader than a single fund or savings product, and the supplied references do not specify the full investment-product range or any product marketed as a standalone flagship.

• Real-estate financial services

  Real-estate and property-finance advice

  Real estate is identified as another major area of consultation. Swiss Life Select can therefore be characterized as advising on property-related financial matters, although the available sources do not provide a detailed description of brokerage, mortgage or development services.

• 2007

  Acquisition of AWD by Swiss LifeM&A

  Background

  AWD was an established financial-distribution business with a consultant-led advisory network. Swiss Life pursued its acquisition as part of the integration of the business into its insurance and financial-services group.

  Action taken

  Swiss Life acquired AWD and placed the business within the Swiss Life corporate structure in Germany.

  Aftermath

  The acquired advisory operation later formed the basis of Swiss Life Select Deutschland. The business became part of Swiss Life Deutschland Holding, alongside other German financial-distribution brands.

  Source

1. 1Swiss Life Selecten.wikipedia.org
2. 2Swiss Life Select Deutschland official websiteswisslife-select.de