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SweetWater Brewery

American craft brewery known for hazy IPAs and creative marketing.

Last updated August 31, 2026

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Overview

SweetWater Brewery is a craft brewery in Atlanta, founded in 1997, known for 420 IPA and a focus on sustainability and outdoor lifestyle.

Products and positioning

Mid-to-high-end craft beer, targeting young, lifestyle-oriented consumers.

Product categories. Beer

Recent events

  • Unconfirmed

    SweetWater acquires Red Truck’s Fort Collins brewery[1]

    Reported:

    SweetWater Brewing Co. acquired Red Truck Beer Co.’s Fort Collins brewery. SweetWater said it would honor existing brewing contracts and offer positions to the brewery’s other current employees.

Sources1 sources

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