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Sweden Loyalty Group AB

Swedish loyalty-program and customer-engagement company based in Helsingborg.

Last updated September 27, 2026

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Overview

Sweden Loyalty Group AB, which trades as Loyalty Group, is a Swedish company that provides loyalty programs and related customer-engagement solutions. Based in Helsingborg, the company describes itself as offering complete solutions that create customer satisfaction, loyalty and more brand ambassadors. Its service portfolio spans points shops, benefits stores, motivation systems, onboarding systems, e-commerce stores, gift certificates, brand sites, premium supply, purchasing assignments and product development, as well as digital marketing services such as search engine optimization, Google Ads and content writing. The company also operates Premievalet.se, a platform connected to its premium supply and purchasing operations. Loyalty Group positions itself as a partner that adapts its platforms entirely to each customer's unique needs, rather than requiring customers to adapt to ready-made systems and assortments. In 2020 it received the Helsingborgs företagsstjärna (Helsingborg Business Star) award, an honor from the city of Helsingborg that recognized its ability to turn innovations into digital solutions and its role as one of the city's growth companies. The management group includes Sofie Laupa as CEO and board member, Lotta Haddouche as operations manager, Anna Holmqvist as finance manager and Fia Stenberg as purchasing manager. The company presents itself as active in sustainability and maintains a blog alongside its service pages.

History

Sweden Loyalty Group AB, operating under the name Loyalty Group, is a Swedish company that provides loyalty programs and customer-engagement solutions. It is based in Helsingborg, Sweden, and its official website presents a broad service portfolio built around points shops, benefits stores, motivation systems, onboarding systems, e-commerce stores, gift certificates, brand sites, premium supply, purchasing assignments and product development. The company also offers digital marketing services including search engine optimization, Google Ads and content writing, and it operates Premievalet.se as part of its premium supply and purchasing operations. In 2020, Loyalty Group received the Helsingborgs företagsstjärna (Helsingborg Business Star) award from the city of Helsingborg. The city praised the company for its ability to turn innovations into digital solutions and adapt them to customer needs, describing it as one of Helsingborg's growth companies and a role model for other development companies in the region. The company's management group includes Sofie Laupa as CEO and board member, Lotta Haddouche as operations manager, Anna Holmqvist as finance manager and Fia Stenberg as purchasing manager. Loyalty Group emphasizes that its platforms are fully adapted to each customer's unique needs, stating that it aims to deliver world-class systems based on the criteria customers specify, rather than requiring customers to adapt to ready-made systems and assortments. The company also highlights sustainability and maintains a blog on its website.

  • Loyalty Group receives the Helsingborgs företagsstjärna 2020 award from the city of Helsingborg.

Products and positioning

Complete loyalty and customer-engagement solutions adapted entirely to each customer's unique needs.

  • Points shops

    Online shops where loyalty program members redeem points.

  • Benefits stores

    Stores offering benefits to members or employees.

  • Motivation systems

    Systems designed to motivate customers or employees.

  • Onboarding systems

    Systems for onboarding new customers or employees.

  • E-commerce stores

    Online stores built for clients.

  • Gift certificates

    Gift certificate solutions.

  • Brand sites

    Websites built around brands.

  • Premium supply

    Supply of premiums and rewards.

  • Premievalet.se

    A platform connected to premium supply and purchasing.

  • Purchasing assignments and product development

    Sourcing and product development services.

  • Digital marketing services

    SEO, Google Ads and content writing.

Sources2 sources

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