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Swansway Motor Group

Family-owned car retailer group in the UK.

Last updated September 1, 2026

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Overview

Swansway Motor Group is a family owned and run car business founded in 2003 by Michael Smyth, alongside his sons David, John and Peter. It has grown from a handful of dealerships into one of the UK's leading motor groups, operating across the North West, Midlands and North Wales. The group offers a range of thirty approved dealership franchises covering Audi, BYD, CUPRA, Honda, Jaguar, Land Rover, Peugeot, SEAT, Volkswagen and Volkswagen Commercial Vehicles, as well as a state-of-the-art accident repair centre.

History

Swansway Motor Group was founded in 2003 by Michael Smyth, alongside his sons David, John and Peter. It has grown from a handful of dealerships into one of the UK's leading motor groups, expanding across the North West, Midlands and North Wales.

Products and positioning

Family-owned, customer-focused, honest advice, no hard sell.

Product categories. New and used cars · MOT and servicing · Motability cars

Sources5 sources

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