SW Automatisierung GmbH
Corporate brand
UnclaimedAustrian manufacturer of automated wire processing machines for control cabinet assembly, developed from decades of in-house panel-building experience.
Last updated September 29, 2026
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Overview
SW Automatisierung GmbH is an Austrian manufacturer of automated wire processing machines for control cabinet assembly, based in the Salzburg region. The company traces its origins to 1974, when it began building control systems and, over subsequent decades, focused on planning, wiring and commissioning complex machine controls and automation solutions for mechanical engineering. Its core business for many years was control cabinet building itself, which gave the company direct, practical insight into the daily challenges of panel builders. In the 1980s the company began using pre-configured wires, but external solutions proved limited in delivery times, flexibility for short-notice changes and ease of assembly. This led SW Automatisierung to develop its own wire processing machine as an internal tool: a system that automatically prepares labelled wires in the correct order according to the wiring sequence in the circuit diagram. The gains in time savings and quality were substantial, and after many internal development cycles the company decided to bring the solution to market under the Wire Terminal brand. The Wire Terminal product line automates wire processing for control cabinet construction. According to the company, the machines can feed up to 36 different wires in parallel and process them without changeover, including cutting to length, stripping, crimping and labelling. The systems are designed for seamless integration into existing manufacturing processes and E-CAD systems without media breaks or manual sorting. Output can be directed into patented wire rails or wire chains, structured and sorted exactly in the order needed for wiring. The current series include the C1000, C3000 and X3000 lines. SW Automatisierung positions its Wire Terminals as a way to reduce production costs, save time and material, drastically reduce errors and maintain constant wire quality, with amortisation said to begin from 100 orders per year. The company markets itself as a manufacturer from Austria, with development and production in the Salzburg region, and emphasises practical relevance: 'from the practice, for the practice.' It remains a private company and continues to operate as a specialist in electrical engineering, automation and mechanical engineering.
History
SW Automatisierung GmbH began in the 1970s, with its history dating back to 1974 when the first control systems were built. For decades, its core business was the planning, wiring and commissioning of complex machine controls and automation solutions for mechanical engineering. As a control cabinet builder itself, the company experienced first-hand the daily challenges of panel building, including the need to wire faster, reduce error sources and react flexibly to changes. In the 1980s, the company adopted pre-configured wires, but external solutions quickly reached their limits in terms of delivery times, short-notice changes and flexibility during assembly. This prompted SW Automatisierung to develop its own solution — not initially as a market product, but as a tool for its own production. The result was a wire processing machine that automatically provides labelled wires in the correct order, precisely and efficiently, tailored to the workstations in its workshop and sorted according to the wiring sequence in the circuit diagram. This allowed even auxiliary staff to wire cleanly and without errors, yielding enormous time savings and quality improvements. After many internal development cycles and a solution that matured over years, the company decided that the Wire Terminal could also help others. It took the step of turning its internal tool into a market-ready product. Today, SW Automatisierung offers the Wire Terminal as a fully automated wire processing solution for control cabinet construction, with series including the C1000, C3000 and X3000. The company states that its machines can feed up to 36 different wires in parallel and process them without changeover, including cutting to length, stripping, crimping and labelling, and that they integrate seamlessly into existing manufacturing processes and E-CAD systems. Output is structured and sorted into patented wire rails or wire chains in the exact order needed for wiring. The company continues to develop and manufacture its products in the Salzburg region of Austria and remains a private, specialist provider in electrical engineering, automation and mechanical engineering.
- 1980
Company adopts pre-configured wires, but external solutions show limitations.
- 1974
Company history begins with the construction of the first control systems.
Development of an in-house wire processing machine that automatically provides labelled wires in the correct order.
Decision to turn the internal Wire Terminal tool into a market-ready product.
Current Wire Terminal series include the C1000, C3000 and X3000 lines.
Products and positioning
Specialist manufacturer of fully automated wire processing machines for control cabinet builders, developed from decades of in-house panel-building experience; positioned as a practical, Austrian-made solution that reduces costs, saves time and material, and drastically reduces errors.
C1000 Series Wire Terminal
Automated wire processing machine for control cabinet assembly.
C3000 Series Wire Terminal
Automated wire processing machine for control cabinet assembly.
X3000 Series Wire Terminal
Automated wire processing machine for control cabinet assembly.
Sources3 sources
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