Suyen Corporation

Suyen Corporation is a Philippine retail and consumer-products company founded by Ben Chan and best known as the owner of Bench, one of the Philippines' prominent fashion and lifestyle brands. The company operates a portfolio spanning apparel, streetwear, women's fashion, personal care, beauty services, cosmetics retail, and food and beverage. Its business is centered on developing and managing consumer-facing brands while also distributing selected international apparel, cosmetics, and related lifestyle products in the Philippine market. Bench is Suyen's flagship business and the brand most closely associated with the corporation. The portfolio also includes Human, positioned as a streetwear-oriented clothing line, and Kashieca, which targets younger women. In beauty and personal care, Suyen manages Bench Skin Expert, Bench Fix Salon, Bench Barbers, and PCX, a cosmetics and beauty retail concept. These businesses extend the group beyond clothing into grooming, skincare, salon services, and beauty products, allowing it to serve multiple parts of the lifestyle retail market. Suyen has also developed a food and beverage presence. Its Philippine operations have included Japanese food and beverage concepts such as Miasen, St. Marc Cafe, and Pablo, a cheese-tart chain, as well as the confectionery brand Patchi. The group also operates Bench Cafe, a food-service concept connected to its flagship fashion brand. In addition to its own brands and managed concepts, Suyen distributes products from various foreign apparel, clothing, and cosmetics companies in the Philippines. The corporation is headquartered in Bench Tower in Bonifacio Global City, Taguig, Metro Manila. The 24-storey office building has served as the company's headquarters since its inauguration in 2013. The name Suyen comes from the given name of the daughter of Nenita Lim, Ben Chan's sister; Lim also used the name for a children's boutique. Suyen's identity is therefore closely linked to a family business history and to the Bench brand architecture, although the group has expanded into a broader multi-category retail and consumer platform. Publicly available reference material provides limited detail about Suyen Corporation's incorporation date, ownership structure, financial performance, store count, and current executive roster. Its documented profile nevertheless indicates a Philippine-focused group whose principal capabilities are brand creation, retail management, licensing or distribution, and the operation of fashion, beauty, and food concepts. Bench remains the central commercial and reputational asset, while the wider portfolio gives Suyen exposure to adjacent lifestyle categories.

Suyen Corporation was established by Ben Chan as a Philippine consumer and retail enterprise. The group became most closely identified with Bench, its flagship clothing and lifestyle brand. Rather than remaining limited to a single apparel label, Suyen developed a broader portfolio of brands and operating businesses covering fashion, beauty, personal care, grooming, cosmetics, and food service. The corporation's name has a family connection. It was derived from Suyen, the name of the daughter of Nenita Lim, Ben Chan's sister. Lim also used the name for a children's boutique, linking the corporate identity to the family's retail activities. Ben Chan is identified as the company's founder and chairman. Bench became the principal platform of the group and provided the foundation for expansion into adjacent categories. Suyen added Human as a streetwear line and Kashieca as a women's fashion brand aimed at younger consumers. It also built a beauty and personal-care cluster through Bench Skin Expert, Bench Fix Salon, Bench Barbers, and PCX, a cosmetics and beauty retailer. These businesses broadened the company's customer touchpoints beyond clothing stores and connected the Bench name with skincare, haircare, barbering, and beauty merchandise. Suyen's activities also expanded into food and beverage. The company managed Philippine operations for Japanese concepts including Miasen, St. Marc Cafe, and Pablo, a cheese-tart chain. It also handled Patchi and operated Bench Cafe, whose name connected the food-service concept to the group's best-known fashion brand. Alongside its own labels and managed concepts, Suyen distributed products from various international apparel, clothing, and cosmetics brands in the Philippines. The corporation's headquarters is Bench Tower in Bonifacio Global City, Taguig, Metro Manila. The 24-storey office building was inaugurated in 2013 and has served as Suyen's office location since then. This headquarters reflects the scale of the group as a multi-brand operator, while its commercial identity continues to be anchored by Bench. Available reference material does not establish a detailed chronology of store openings, acquisitions, financial results, leadership changes, or corporate restructuring. The documented history instead shows a Philippine retail group evolving from a flagship fashion business into a diversified lifestyle platform. Its principal historical development has been portfolio expansion: from clothing into streetwear and women's apparel, then into beauty services, cosmetics, food and beverage, and distribution of foreign consumer brands.

• 2013

  Bench Tower becomes the corporate headquarters

  [1]Suyen Corporationen.wikipedia.org

  Suyen Corporation established its office presence in the 24-storey Bench Tower in Bonifacio Global City, Taguig, following the building's inauguration.

A Philippine lifestyle and retail group built around the Bench flagship, with a portfolio extending across fashion, youth apparel, women's clothing, beauty, grooming, cosmetics, food service, and the local distribution of selected foreign brands.

• Fashion and lifestyle

  Bench

  Bench is Suyen Corporation's flagship clothing and lifestyle brand and the business most strongly associated with the group. Its role extends beyond apparel, serving as the central brand platform for related personal-care, beauty, and food-service concepts such as Bench Skin Expert and Bench Cafe. Bench anchors Suyen's positioning in accessible, youth-oriented Philippine fashion and lifestyle retail.

• Streetwear

  Human

  Human is Suyen's streetwear-oriented clothing line. It broadens the portfolio beyond the main Bench proposition by focusing on casual, youth-driven fashion and urban styling. Public reference material identifies it as one of the group's local clothing brands, although detailed information about its launch date, product assortment, and current retail footprint is not provided.

• Women's fashion

  Kashieca

  Kashieca is a Suyen-owned local clothing brand aimed at young women. It complements Bench and Human by addressing a more specifically feminine fashion segment within the group's retail portfolio. Available sources identify its target audience and ownership but do not provide a detailed account of its collections, store network, or launch history.

• Skincare and beauty

  Bench Skin Expert

  Bench Skin Expert is a beauty and skincare business managed by Suyen Corporation under the Bench brand family. It extends the group's consumer relationship from apparel into personal care and beauty services or products. The available reference identifies the concept as part of Suyen's portfolio but does not specify its complete service menu or operating format.

• Salon services

  Bench Fix Salon

  Bench Fix Salon is Suyen's salon-services concept associated with the Bench lifestyle portfolio. It represents the group's move into professional grooming and hair-care services, complementing its retail sales of clothing and personal-care products. Specific information about its founding date, locations, and service range is not established in the supplied reference material.

• Barber services

  Bench Barbers

  Bench Barbers is a grooming concept operated by Suyen Corporation. It focuses on barbering and men's personal-care services and extends the Bench brand into an experience-based category. The concept sits alongside Bench Fix Salon and Bench Skin Expert within Suyen's broader beauty and grooming activities.

• Cosmetics retail

  PCX

  PCX is Suyen's cosmetics and beauty retail business. It gives the group a dedicated platform for beauty products, distinct from its apparel stores and service concepts. PCX forms part of Suyen's strategy of participating across the wider lifestyle market, although the supplied sources do not specify its store count, product brands, or operating history.

• Food and beverage

  Bench Cafe

  Bench Cafe is a food-service concept named after Suyen Corporation's flagship fashion brand. It represents the group's participation in cafés and dining alongside its retail and beauty operations. The available material confirms its association with Bench but does not provide details on menu development, opening dates, or geographic coverage.

• Japanese food

  Miasen

  Miasen is a Japanese chain whose Philippine operations have been managed by Suyen Corporation. It forms part of the group's food-industry activities and illustrates Suyen's role as an operator of international consumer concepts in the Philippine market. Further information about the chain's format and Suyen's operating arrangement is not specified in the supplied sources.

• Cafe

  St. Marc Cafe

  St. Marc Cafe is a Japanese café concept managed by Suyen Corporation in the Philippines. Its inclusion in the portfolio extends Suyen's activities into branded food and beverage operations and demonstrates the company's involvement in bringing selected foreign chains to the local market.

• Specialty food

  Pablo

  Pablo is a Japanese cheese-tart store chain whose Philippine operations have been managed by Suyen Corporation. It is part of the company's food and beverage portfolio and reflects its role as a local operator of international specialty-food concepts. The supplied reference does not provide dates or details concerning the Philippine rollout.

• Confectionery

  Patchi

  Patchi is a confectionery brand included among the businesses managed or handled by Suyen Corporation in the Philippines. It adds premium sweets and gifting products to a portfolio otherwise centered on fashion, beauty, and food-service concepts. The available reference does not clarify the precise distribution or operating arrangement.

1. 1Suyen Corporationen.wikipedia.org