Suspended Sunrise Recordings

Suspended Sunrise Recordings is an independent record label based in San Diego, California. The company was created in 2009 by Aaron Rodgers, an American football quarterback, with Ryan Zachary serving as a co-founder. Rather than operating as a major-label division, Suspended Sunrise Recordings was presented as an artist-focused independent imprint connected to the founders' personal and regional music interests. The label became operational in May 2011, when it signed The Make as its first band. This signing marked the transition from a newly established company into an active label with a recorded artist and a public release program. Suspended Sunrise Recordings released The Make's debut single, "Get It," on June 30, 2011, accompanied by a promotional music video. The video was directed by Murphy Karges of Sugar Ray and filmed in a Northern California bowling alley near the hometowns of Rodgers and Zachary, Chico, California. Its production combined a playful, performance-oriented concept with appearances by dancing police officers, showgirls, drummer Jimmy Richards of Brighten, and cameos from Rodgers and Zachary. The release attracted attention beyond the label's immediate music audience. ESPN and other news organizations covered the single and its video, while the video reportedly reached 38,000 YouTube views during its first 30 days online. This visibility gave the relatively small imprint an unusual level of exposure, partly because of Rodgers's profile as a professional athlete and partly because of the video's deliberately unconventional presentation. In October 2011, Suspended Sunrise Recordings announced that Murphy Karges had been appointed company president. Karges's involvement linked the label's management to a musician and producer with experience in the alternative and pop-rock scene, in addition to his role directing The Make's first video. Publicly documented information about the label's later roster, releases, commercial performance, ownership, and present-day operations is limited. Its known historical activity centers on its formation, the signing of The Make, the release of "Get It," and the appointment of Karges as president.

Suspended Sunrise Recordings was established in 2009 as an independent record label in San Diego, California. It was created by Aaron Rodgers, an NFL quarterback, with Ryan Zachary identified as a co-founder. The venture represented a move into music publishing and artist development rather than a conventional sports-related business, although Rodgers's public profile later helped attract attention to the label's activities. The company did not become publicly active as a releasing label until May 2011, when it signed The Make as its first band. The signing provided the imprint with its initial artist platform and led to the release of the band's debut single, "Get It," on June 30, 2011. The single was supported by an official video directed by Murphy Karges of Sugar Ray. Filming took place in a Northern California bowling alley close to Chico, the hometown area associated with Rodgers and Zachary. The video used a deliberately theatrical concept featuring dancing police officers, showgirls, Jimmy Richards of Brighten on drums, and appearances by Rodgers and Zachary. The "Get It" release generated attention disproportionate to the label's small scale. ESPN and other media outlets reported on the project, and the video accumulated 38,000 YouTube views during its first month. Its visibility came from a combination of the song's launch, the unusual video treatment, the participation of recognizable musicians, and Rodgers's status as a professional athlete. The release therefore functioned both as an artist introduction and as the label's principal early publicity event. In October 2011, the company announced that Karges had become its president. His appointment added an executive with experience as a musician and creative collaborator to the label's leadership. Available reference material documents the label's creation, its first signing, its first known single and video, and this leadership appointment, but does not establish a complete later discography, expanded artist roster, ownership structure, financial results, or current operating status. The documented historical record consequently presents Suspended Sunrise Recordings primarily as a short-documented independent imprint whose public activity was concentrated around its 2011 launch period.

• 2011

  The Make becomes the first signed band

  [1]Suspended Sunrise Recordingsen.wikipedia.org

  The label became operational after signing The Make in May 2011.

• 2011

  Release of "Get It"

  [1]Suspended Sunrise Recordingsen.wikipedia.org

  Suspended Sunrise Recordings released The Make's debut single and its accompanying music video on June 30, 2011.

• 2011

  Murphy Karges named president

  [1]Suspended Sunrise Recordingsen.wikipedia.org

  The company announced Karges's appointment as president in October 2011.

• 2009

  Label founded

  [1]Suspended Sunrise Recordingsen.wikipedia.org

  Aaron Rodgers created Suspended Sunrise Recordings, with Ryan Zachary serving as a co-founder.

An independent, artist-oriented record label with a San Diego base and a strong connection to emerging band releases and music-video promotion.

• Single · 2011

  "Get It"

  The Make's debut single and the first specifically documented release from Suspended Sunrise Recordings. It was issued on June 30, 2011, with a music video directed by Murphy Karges. The video served as the label's principal early promotional vehicle and received coverage from ESPN and other outlets.

• 2011"Get It" music-video launch

  United States

  The label promoted The Make's debut single through a theatrical music video filmed in a Northern California bowling alley. The production included dancing police officers, showgirls, Jimmy Richards on drums, and cameos by Aaron Rodgers and Ryan Zachary.

  Outcome. The video attracted attention from ESPN and other news outlets and reached 38,000 YouTube views in its first 30 days, according to the documented reference material.

  Source

• 2011

  Launch of The Make's first singleProduct launch

  Background

  After signing The Make as its first band in May 2011, Suspended Sunrise Recordings needed an initial release to establish its public label identity.

  Action taken

  The label released "Get It" on June 30, 2011, supported by a music video directed by Murphy Karges.

  Aftermath

  The release received attention from ESPN and other news outlets, and the video reportedly accumulated 38,000 YouTube views in its first month.

  Source

• 2011

  Appointment of Murphy Karges as presidentStrategy

  Background

  Following his involvement in the label's first music-video release, Murphy Karges was selected for a senior management role.

  Action taken

  Suspended Sunrise Recordings announced in October 2011 that Karges had been named president.

  Aftermath

  The appointment connected the label's executive leadership with an experienced musician and creative collaborator, although later operational results are not documented in the available sources.

  Source

1. 1Suspended Sunrise Recordingsen.wikipedia.org
2. 2Suspended Sunrise Recordings official websitesuspendedsunrise.com