SurveyLab

SurveyLab is an online survey and feedback software brand developed by the Polish company 7 Points. The platform was launched in 2006 under the name MySurveyLab and was later renamed SurveyLab in 2020. It operates as a web application, allowing customers to create and deploy surveys without installing specialized desktop software. The service is designed for organizations and professional users that need to collect and analyze structured feedback. Its use cases include market research, customer satisfaction measurement, customer experience programs, employee and human-resources assessments, 360-degree feedback, academic research, quizzes, tests, and general web forms. The product supports a range of question formats, including multiple-choice, matrix, rating-scale, and open-ended questions. It can also support Net Promoter Score, Customer Satisfaction, and Customer Effort Score workflows, as well as branching logic, answer reuse, and A/B survey variants. SurveyLab provides several ways to distribute questionnaires and collect responses. These include email, SMS, website widgets and pop-ups, QR codes, social media, and mobile applications. The mobile apps support both online and offline field data collection. Organizations can use reminders to contact non-respondents and can aggregate responses from multiple channels in a single reporting environment. Export options described for the platform include CSV, Excel, SPSS, PDF, and PowerPoint formats. The platform also emphasizes collaboration, reporting, integrations, and security. It supports multi-user accounts, real-time reporting, survey logic, and connections with external services through APIs and third-party connectors. Reported integration areas include customer relationship management, customer service, marketing automation, e-commerce, data storage, single sign-on, research panels, and customer-data platforms. Named integration examples include Zapier, CINT, Slack, Salesforce, Zendesk, Aquera, Sona Systems, and Synerise. Security and compliance features described by 7 Points include password-protected surveys, token-based access, IP filtering, two-factor authentication, and support for the requirements of the European Union's General Data Protection Regulation. More recent platform descriptions mention analytics enhancements, sentiment analysis supported by artificial-intelligence tools, and questionnaire generation from user prompts. SurveyLab has received recognition from software-review and directory organizations. It appeared in Capterra's 2017 Top 20 Survey Software ranking and received FinancesOnline's Rising Star Award and Great User Experience Award in 2018. In 2025, 7 Points reported that the service had more than 85,000 registered users and had processed more than 7 million surveys. SurveyLab remains an active software product, although detailed corporate ownership, executive, financial, and geographic operating information is not established in the available reference material.

SurveyLab originated in Poland in 2006 as MySurveyLab, an online survey system developed by 7 Points, a company based in Warsaw. Its early purpose was to make survey creation and deployment available through a browser rather than through software installed on a local computer. Early descriptions of the service emphasized online questionnaire building, real-time reporting, collaboration among users, question logic, and the possibility of developing custom functionality for particular requirements. The initial platform included features intended for professional and organizational use, such as multi-user accounts, SSL-secured surveys, and support for right-to-left languages. These capabilities enabled the system to serve users beyond simple consumer polling, including market researchers, companies conducting customer or employee studies, and academic researchers. Over time, the product expanded its question formats and reporting functions, allowing users to create multiple-choice, matrix, rating-scale, and open-ended questions and to use branching logic in more complex questionnaires. During the 2010s, SurveyLab developed from a basic survey builder into a broader data-collection and feedback platform. Its use cases came to include customer satisfaction, Net Promoter Score, Customer Effort Score, employee feedback, human-resources assessments, 360-degree evaluations, tests, quizzes, and general web forms. The service also added or expanded integrations with external business and research systems. These integrations connected survey activity with customer relationship management, customer service, marketing automation, e-commerce, data storage, research panels, single sign-on, and customer-data tools. Distribution and collection became increasingly multi-channel. Users could send surveys by email and SMS, embed them through website widgets or pop-ups, distribute them through QR codes and social networks, and collect responses with mobile applications. The mobile functionality supported offline work, which was useful for field research in locations with unreliable connectivity. SurveyLab also offered reminders for people who had not responded and tools for consolidating responses across different collection channels. In 2020, MySurveyLab was rebranded as SurveyLab. The new name reflected the product's broader positioning as a general survey and feedback platform rather than only a questionnaire tool. In the early 2020s, the service continued to add integrations and analytics capabilities. Descriptions of the platform identified connections with services such as Zapier, CINT, Slack, Salesforce, Zendesk, Aquera, Sona Systems, and Synerise. Export functions were described as supporting common data and presentation formats, including CSV, Excel, SPSS, PDF, and PowerPoint. Security and data protection became an important part of the product's enterprise and professional positioning. Features attributed to the platform include password-protected surveys, token-based access, IP-address filtering, and two-factor authentication for accounts. 7 Points also states that the service complies with the European Union's General Data Protection Regulation. Later platform descriptions mention artificial-intelligence functionality for sentiment detection and analysis, together with tools that can generate questionnaires from user prompts. SurveyLab received external recognition as its software capabilities expanded. In 2017, it appeared in Capterra's Top 20 Survey Software ranking. In 2018, FinancesOnline gave the product its Rising Star Award and Great User Experience Award. In 2025, 7 Points reported that the platform had more than 85,000 registered users and had processed more than 7 million surveys. The available material identifies 7 Points as SurveyLab's developer and corporate owner, but does not provide a detailed list of executives, financial results, or a formal corporate group structure.

• 2025

  Reported user and survey-processing growth

  [1]SurveyLaben.wikipedia.org

  7 Points reported more than 85,000 registered users and more than 7 million processed surveys.

• 2020

  Rebranding to SurveyLab

  [1]SurveyLaben.wikipedia.org

  The MySurveyLab brand was changed to SurveyLab.

• 2018

  FinancesOnline awards

  [1]SurveyLaben.wikipedia.org

  The product received FinancesOnline's Rising Star Award and Great User Experience Award.

• 2017

  Capterra ranking recognition

  [1]SurveyLaben.wikipedia.org

  MySurveyLab was included in Capterra's Top 20 Survey Software ranking.

• 2006

  Launch as MySurveyLab

  [1]SurveyLaben.wikipedia.org

  7 Points launched the online survey service under the MySurveyLab name.

A flexible, multi-channel survey and feedback platform for businesses, researchers, human-resources teams, customer-experience programs, and academic users. Its positioning combines survey creation, field data collection, collaboration, reporting, integrations, and security in a browser-based service.

• Survey and questionnaire software · 2006

  SurveyLab online survey platform

  The core browser-based SurveyLab service lets organizations create surveys, questionnaires, web forms, tests, and quizzes. It supports multiple-choice, matrix, rating-scale, and open-ended questions, together with branching logic, reusable answers, A/B variants, and workflows for customer, employee, market-research, and academic studies. The service is designed to operate without locally installed survey software.

• Analytics and reporting

  SurveyLab reporting and analytics

  SurveyLab provides reporting and analysis functions for collected responses. Described capabilities include real-time reporting, trend analysis, response aggregation, reminders, customer-satisfaction measures, Net Promoter Score, Customer Effort Score, and sentiment-oriented analysis. Results can be exported in formats such as CSV, Excel, SPSS, PDF, and PowerPoint.

• Mobile research software

  SurveyLab mobile data collection

  SurveyLab's mobile applications for iOS and Android support response collection in the field. The applications can be used for online and offline data gathering, allowing researchers and organizations to collect responses when connectivity is limited and later combine them with responses from web, email, SMS, QR-code, and other channels.

• Business software integrations

  SurveyLab integrations and API connectivity

  The platform connects survey workflows with external services through APIs, connectors, and integrations. Reported examples include Zapier, CINT, Slack, Salesforce, Zendesk, Aquera, Sona Systems, and Synerise. The integration range covers customer service, CRM, marketing automation, e-commerce, research-panel management, single sign-on, and customer-data use cases.

• 2020

  Rebrand from MySurveyLab to SurveyLabStrategy

  Background

  The product had expanded beyond basic online questionnaires into feedback management, research, assessment, integrations, mobile collection, and analytics.

  Action taken

  7 Points changed the product's public brand name from MySurveyLab to SurveyLab.

  Aftermath

  The SurveyLab name has been used for the platform in subsequent descriptions and reporting.

  Source

• Expansion of AI-assisted survey capabilitiesProduct launch

  Background

  Later versions of the platform added analytics-oriented features and automation intended to reduce the effort required to create and interpret surveys.

  Action taken

  SurveyLab introduced or documented AI-based sentiment analysis and questionnaire generation from user prompts.

  Aftermath

  These capabilities extended the product beyond survey hosting toward assisted questionnaire design and response interpretation.

  Source

1. 1SurveyLaben.wikipedia.org