Sure Petcare

Sure Petcare became the new company name for SureFlap in 2017 to reflect a strategy to expand its range of connected products. The SureFlap, SureFeed and SureSense product brands remain part of the company's heritage. The company's origins trace to Dr Nick Hill, a Cambridge physicist, who developed microchip-reading technology after unwanted neighbourhood cats entered his home. The first products, the SureFlap Microchip Cat Flap range, launched in 2008.

Sure Petcare became the new company name for SureFlap in 2017, to reflect a future strategy to expand its range of connected products. The SureFlap, SureFeed and SureSense product brands remain and play an important part of the company's heritage and continued success. After experiencing first-hand the unpleasant consequences of unwanted neighbourhood cats entering his home through the cat flap and terrorising his cat Flipper, Dr Nick Hill - a Cambridge physicist - set out to find a solution. He developed a technology that uses a cat's existing microchip like an electronic door key. After three years of intensive research and development, the Sureflap brand was born. In 2008, the first products launched: the SureFlap Microchip Cat Flap range was introduced. In 2011, the SureFlap Microchip Pet Door for larger cats and small dogs was introduced, including a curfew mode. In 2013, the SureFlap DualScan was introduced.

1. 1Sure Petcare | Award Winning Microchip Cat Doors & Feederssurepetcare.com
2. 2The Story So Far | Sure Petcaresurepetcare.com