Supertea

Supertea is a Chinese tea-drink supply-chain company founded in 2006. According to its own brand introduction, it has been growing for 19 years and has established a number of innovative brands while controlling an all-channel source supply chain for tea drinks. It positions itself as a leading full-case service provider of tea raw materials and equipment, integrating sales, research, production and supply to offer enterprises a one-stop intelligent supply chain from the source. The company's business spans China as well as Southeast Asia, Europe and other regions. It reports coverage of 7 production bases, a number of self-owned factories and 3 product categories. Its operating model is described as an industry-leading omni-channel "whole case + project" service model, through which it provides customers with integrated, sustainable product solutions and full company services. Supertea's core category is fruit juice and jam, from which it extends into raw leaf tea, fresh extract tea liquid, small crystal balls and other categories, and it also supplies intelligent tea-drinking equipment. The company emphasizes strong innovation capability and market-leading research and development. Beyond products, it offers diversified value-added services spanning channels, sales and design. Its customer base includes head brands in the tea-drinking and baking industries. Supertea names R&B tour TEA, R&B TEA, CHATBALL tea balls and SUPEREGGS as important partners. Its stated mission is to "make a cup of tea with our heart and make the tea-drinker feel happy," with a vision of "Tea Journey For Happiness, Go Global, Meaningful Life" and values of sincerity, honesty, integrity, shared kindness and glorious achievement. Supertea is described in Wikidata as a Chinese chain tea-drink brand. Its official website is supertea.com.cn.

Supertea was founded in 2006. According to its official brand introduction, it has been growing for 19 years, during which it set up a number of innovative brands and built control over the all-channel source supply chain of tea drinks. Over that period it developed into what it describes as a leading tea raw material and equipment full-case service provider. The company expanded its footprint across China and into Southeast Asia, Europe and other regions. It reports operating 7 production bases and a number of self-owned factories, organized around 3 product categories. Its growth model centers on an omni-channel "whole case + project" service approach that combines integrated, sustainable product solutions with full company services. To deliver a one-stop intelligent supply chain from the source, Supertea integrated sales, research, production and supply. It built its offering around fruit juice and jam as the core category, then extended into raw leaf tea, fresh extract tea liquid, small crystal balls and other categories, alongside intelligent tea-drinking equipment. The company highlights strong innovation capability and market-leading research and development. Supertea also provides diversified value-added services covering channels, sales and design. Through this full range of capabilities it became an important partner to head brands in the tea-drinking and baking industries, including R&B tour TEA, R&B TEA, CHATBALL tea balls and SUPEREGGS. The company articulates a mission to "make a cup of tea with our heart and make the tea-drinker feel happy," a vision of "Tea Journey For Happiness, Go Global, Meaningful Life," and values of sincerity, honesty, integrity, shared kindness and glorious achievement. Wikidata describes Supertea as a Chinese chain tea-drink brand.

• 2006

  Supertea is founded.

• Supertea grows for 19 years and sets up a number of innovative brands.

• Supertea expands across China and into Southeast Asia, Europe and other regions.

• Supertea operates 7 production bases and a number of self-owned factories across 3 product categories.

Leading tea raw material and equipment full-case service provider offering a one-stop intelligent supply chain from the source.

• Fruit juice and jam

  Core category of Supertea's product portfolio.

• Raw leaf tea

  Tea category extended from the core juice and jam business.

• Fresh extract tea liquid

  Freshly extracted tea liquid product category.

• Small crystal balls

  Topping/ingredient category for tea drinks.

• Intelligent tea-drinking equipment

  Intelligent equipment supplied alongside raw materials.

• 2019-12-18

  Koufu subsidiary enters Indonesian joint venture under Super Tea marks[4]Koufu子公司在印尼成立Super Tea品牌合资企业businesstimes.com.sg

  Reported: 2019-12-18

  Koufu subsidiary Super Tea entered into a joint venture with PT Berkah Cipta Adirasa to develop, manage and operate food and beverage outlets under Super Tea's marks in Indonesia.

1. 1Supertea | Superteasupertea.com.cn
2. 2about us | Superteasupertea.com.cn
3. 3Superteawikidata.org
4. 4Koufu子公司在印尼成立Super Tea品牌合资企业businesstimes.com.sg