Superplastic
Superplastic is a creator of an animated character universe and of vinyl collectible toys, digital goods, and related entertainment, owned by Really Super Co. PBC.
Last updated September 15, 2026
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Overview
Superplastic describes itself as the owner and creator of an animated character universe launched on social media, created by artist Paul Budnitz and owned by Really Super Co. PBC. Its characters include Janky, Guggimon, Dayzee, Lil' Helpers, and Ghost Kidz, who appear in animated entertainment, music, gaming, high-end vinyl collectible toys, high fashion, and live experiences. The brand states it sells tens of millions of dollars in real and virtual products annually and has collaborated with Gucci, Fortnite, Post Malone, Mercedes-Benz, Tommy Hilfiger, Christie's Auction House, J. Balvin, Kidsuper, Pusha-T, Paris Hilton, The Weeknd, Vince Staples, and Rico Nasty. Superplastic also states it is carbon-negative, offsetting its greenhouse gas emissions.
History
Superplastic states it was created by artist Paul Budnitz and is owned by Really Super Co. PBC. It describes itself as the owner and creator of the world's first massively popular animated character universe launched on social media, with over 22 million followers on TikTok, YouTube and Instagram. Its characters Janky, Guggimon, Dayzee, Lil' Helpers, and Ghost Kidz appear in animated entertainment, music, gaming, high-end vinyl collectible toys, high fashion, and live experiences. The brand says it sells tens of millions of dollars in real and virtual products annually and has collaborated with Gucci, Fortnite, Post Malone, Mercedes-Benz, Tommy Hilfiger, Christie's Auction House, J. Balvin, Kidsuper, Pusha-T, Paris Hilton, The Weeknd, Vince Staples, and Rico Nasty. Superplastic also states it is carbon-negative, offsetting all the greenhouse gas emissions it produces, with yearly analyses using methods from the World Resources Institute (WRI), and reports having offset a total of 7,648 tons of CO2 with verified carbon unit retirements (VCU) through partners Southpole and Carbon Capture.
Products and positioning
Owner and creator of an animated character universe with a large social media following, spanning collectible toys, entertainment, fashion, and live experiences.
High-end vinyl collectible toys
Animated entertainment
Real and virtual products
Sources4 sources
- 1World's top creator of animated celebs, vinyl toys & digital goods.superplastic.co
- 2About Superplasticsuperplastic.co
- 3Christie's teams up with global entertainment brand Superplastic for auction of NFTsartdaily.com
- 4Luxury Brand Gucci Partners with Superplastic to Launch Its NFT Collection - Coinspeakercoinspeaker.com
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