Superbike Factory Limited

Superbike Factory Limited is a British used motorcycle retailer that has grown into one of the UK's largest specialist sellers of pre-owned sport and superbike motorcycles. The company operates a network of large showrooms across England and sells extensively online, offering a wide inventory of used motorcycles from major manufacturers such as Yamaha, Kawasaki, Suzuki, Honda, BMW, Ducati and Triumph. Its business model focuses on high-volume, fixed-price retailing of inspected used bikes, often with finance and part-exchange options, and it has become a notable player in the UK's used motorcycle market. The company was founded in 2010 and is headquartered in Macclesfield, Cheshire, with additional retail sites in locations including Donington Park, Bristol, and London. Superbike Factory has expanded through a combination of organic growth and acquisitions of smaller dealerships, building a national footprint. It remains a privately held company. Superbike Factory positions itself as a transparent, customer-friendly alternative to traditional motorcycle dealers, emphasizing large choice, competitive pricing, and online convenience. Its typical customers are riders seeking performance-oriented used machines, and the brand has developed a strong digital presence alongside its physical showrooms.

Superbike Factory Limited was founded in 2010 in the United Kingdom, initially operating as a specialist used motorcycle dealer. The company grew by focusing on the niche of pre-owned sport and superbike motorcycles, a segment underserved by traditional franchised dealers. Early operations centered on a single site, but the business expanded rapidly as demand for used performance bikes increased. A key part of Superbike Factory's growth strategy was the development of large-format showrooms, which allowed customers to view hundreds of bikes in one location. The company opened sites in Macclesfield, Donington Park, Bristol, and London, building a national retail network. Alongside physical expansion, it invested in e-commerce, enabling customers to browse and reserve motorcycles online, with delivery options across the UK. The company has also pursued acquisitions of smaller dealerships to accelerate its footprint and customer base. By the 2020s, Superbike Factory had established itself as one of the UK's largest used motorcycle retailers, known for its high-volume, fixed-price model and transparent approach. It remains privately owned and continues to operate its showroom network and online platform.

• 2010

  Company founded in the United Kingdom.

• Opened large-format showroom in Macclesfield.

• Expanded with showrooms at Donington Park, Bristol, and London.

• Launched online sales and delivery platform.

High-volume, transparent used motorcycle retail with large showroom choice and online convenience.

• Used sport motorcycles

• Used superbikes

• Motorcycle finance

• Part exchange

• 2026-08-13

  Gordon Brothers launches sale of Superbike Factory IP and digital assets[2]戈登兄弟启动Superbike Factory知识产权及数字资产出售finanznachrichten.de

  Reported: 2026-08-13

  Gordon Brothers, acting on behalf of the joint administrators of Superbike Factory Limited (in administration), launched a private treaty sale of the U.K. used motorcycle retailer's intellectual property and digital assets, including trademarks, domain names, websites and branding. Initial expressions of interest are due by 5 PM BST on August 14, 2026.

1. 1Superbike Factory official websitesuperbikefactory.co.uk
2. 2戈登兄弟启动Superbike Factory知识产权及数字资产出售finanznachrichten.de