SUPER73

SUPER73 is an American lifestyle and adventure brand focused on electric bikes. The company says it began in 2016, when a group of friends set out to create an adventure vehicle combining style, speed, and spirit. Its early launch took the form of a Kickstarter campaign seeking support for 25 bikes; according to the brand, the campaign went on to yield more than 500 orders and helped start the SUPER73 movement. The brand’s current range is organized around electric-bike families including the A-, Z-, S-, and R-Series. Its official storefront also presents accessories, parts, apparel, and a marketplace featuring products from other brands. Individual offerings include the SUPER73-MZFT SE, described as a special edition with a different trim, a larger battery, and adjustable front suspension. The company also promotes limited-edition collaborations, including SUPER73 x Oracle Red Bull Racing customs. SUPER73 presents itself as both a vehicle brand and a community-oriented lifestyle brand. Its About page describes a following involving creators, artists, celebrities, and athletes. The company directs customers to Southern California showrooms in Irvine and San Clemente, as well as to local dealers through a dealer locator. The supplied sources do not identify individual founders, executives, a parent company, or a precise headquarters address.

SUPER73’s official account dates the brand’s beginnings to 2016. It says a group of friends came together to create an adventure vehicle with style, speed, and spirit, believing that there was nothing like their intended product on the market. The initial project was launched as a Kickstarter campaign with a goal of 25 bikes. The brand reports that the campaign grew to more than 500 orders, which it describes as the start of the movement that became SUPER73. The company says it developed its identity without investor backing or a marketing budget, and that its brand grew to encompass creators, artists, celebrities, and athletes. The supplied account does not name the founders individually or provide further dated details about the company’s early operations, funding, or manufacturing. SUPER73’s present-day website organizes its electric bikes into A-, Z-, S-, and R-Series categories. It also sells accessories, parts, and apparel, and operates a marketplace for products from other brands. Its product range includes special editions such as the SUPER73-MZFT SE, which the company describes as having a novel trim, larger battery, and adjustable front suspension. Its homepage also highlights limited-quantity SUPER73 x Oracle Red Bull Racing customs, including special colorways, custom decals, and A-Series features. The company’s retail and customer-support presence includes showrooms in Irvine and San Clemente, California, and a dealer locator for customers seeking a local dealer. The available sources establish that the brand is active and that it continues to sell bikes and related products, but do not specify its current corporate owner, headquarters address, executive team, or geographic sales footprint beyond the locations and dealer references shown on its website.

• 2016

  A group of friends starts the SUPER73 project

• 2016

  Kickstarter campaign exceeds its initial goal

An American lifestyle and adventure brand combining electric bikes with style-led design, accessories, collaborations, and a rider community.

• A-Series

  An electric-bike series referenced in the official site’s navigation and collaboration descriptions.

• Z-Series

  An electric-bike series promoted on the official site.

• S-Series

  An electric-bike series promoted on the official site.

• R-Series

  An electric-bike series listed in the official site’s navigation.

• SUPER73-MZFT SE

  A special edition described as having a new trim, larger battery, and adjustable front suspension.

• SUPER73 x Oracle Red Bull Racing customs

  Limited-quantity collaboration customs promoted with exclusive colorways, custom decals, and A-Series features.

1. 1The SUPER73® Electric Motorbike | SUPER73super73.com
2. 2SUPER73® | An American Lifestyle Adventure Brandsuper73.com
3. 3SUPER73-MZFT SE | The Scrappy Special Editionsuper73.com
4. 4Browse All Brands | Marketplace | SUPER73super73.com