Sunkid

Sunkid is an Austrian corporate group and brand that develops, produces and installs year-round leisure attractions for families, tourism regions and amusement parks. Headquartered in Imst in the Tyrol region, the company was founded in 1996 and has grown into an internationally active group with subsidiaries, sales partners and thousands of realised projects. Its best-known product is the Zauberteppich, a conveyor-belt lift for people and goods that has become a standard piece of equipment in ski schools and ski resorts around the world. The group also supplies Mountain Coasters, small ski lifts, tubing and dry-slope installations, family rides, interactive figures and amusement-technology components. The company describes itself as a worldwide leading year-round provider of leisure attractions for the whole family, offering everything from individual attractions to complete turnkey concepts. Its stated vision is to become the first point of contact for leisure attractions for children and families worldwide. The group operates through several Austrian subsidiaries, including Bruckschlögl GmbH in Bad Goisern, which handles development, engineering and production of conveyor belts and lifts, and Braso Technik GmbH in Russbach am Pass Gschütt. Sunkid GmbH in Imst is responsible for marketing and sales of Sunkid products. Sunkid's product range covers the entire value chain: consulting, design, engineering, production, installation and service. The Zauberteppich, introduced in 1996, is marketed as the original conveyor-belt lift and is used for transporting people, goods, boats and tubes 365 days a year. The Mountain Coaster is described as one of the world's best-selling year-round toboggan runs. Other lines include small ski lifts, Sunny Stuff ski-school aids and interactive figures, Wood'n'Fun adventure products, Family Rides, Rotondo rides, tubing installations, dry slopes and amusement-technology components for roller coasters. With more than 30 years of experience, over 45 sales partners and more than 9,500 realised projects, Sunkid serves ski resorts, tourism destinations, leisure parks and family entertainment centres. The company remains privately held and is not listed on a stock exchange. In 2026 Sunkid and the Zauberteppich will celebrate their 30th anniversary, marking three decades of growth from a ski-school transport solution to a global leisure-attraction brand.

Sunkid was founded in 1996 in Imst, Tyrol, Austria, by Max Bruckschlögl and Dieter Zimmermann, two entrepreneurs who set out to improve ski-school instruction and mountain transport. The company's founding product was the Zauberteppich, a conveyor-belt lift designed to move ski beginners safely and efficiently up gentle slopes. At the time, ski-school lessons were still organised very differently, and the Zauberteppich quickly revolutionised how beginners were transported, replacing traditional surface lifts and rope tows in many ski schools. Over the following years, Sunkid expanded its product range beyond the original conveyor belt. The company developed and permanently improved the Zauberteppich, turning it into a versatile transport solution used not only in ski schools but also as a beginner lift, feeder lift and connection lift in ski resorts and leisure destinations worldwide. The Zauberteppich became the world's leading conveyor belt in the tourism sector, and Sunkid grew into an internationally active corporate group. A key element of this growth was the acquisition and integration of Austrian engineering and manufacturing companies. Bruckschlögl GmbH, based in Bad Goisern, Austria, is a company with over 130 years of regional history and around 80 employees. Within the Sunkid group, Bruckschlögl is responsible for the development, design, high-quality production and reliable installation of all Sunkid conveyor belts and lifts. Braso Technik GmbH, based in Russbach am Pass Gschütt, Austria, is responsible for development and design as well as production. These subsidiaries gave Sunkid control over the entire value chain, from engineering to manufacturing and installation. As the group expanded, so did its product portfolio. Sunkid added Mountain Coasters, which became one of the world's best-selling year-round toboggan runs, as well as small ski lifts, tubing installations, dry slopes, family rides, Rotondo rides, interactive figures and amusement-technology components. The company also developed the Sunny Stuff line of ski-school aids and interactive figures, and the Wood'n'Fun adventure product range. This diversification allowed Sunkid to serve tourism regions, leisure parks and family entertainment centres with year-round attractions rather than only winter sports equipment. In the years that followed, Sunkid passed leadership to a younger generation, continuing to expand its offerings and international reach. The group now operates through eight subsidiaries and employs around 150 people, supported by more than 45 sales partners worldwide. It has realised more than 9,500 projects. Sunkid GmbH in Imst handles marketing and sales, while the Austrian production subsidiaries handle engineering and manufacturing. In 2026 Sunkid and the Zauberteppich will celebrate their 30th anniversary. The company has published a six-part series looking back at its history, covering its origins, the cooperation and mergers that shaped it, the handover to the younger generation, technical and quality developments, and notable projects such as the longest, highest-altitude and most unusual Zauberteppich installations. The anniversary underlines Sunkid's transformation from a ski-school transport specialist into a global year-round leisure-attraction brand.

• 2026

  Sunkid and the Zauberteppich celebrate their 30th anniversary.

• 1996

  Sunkid founded in Imst, Tyrol, Austria, by Max Bruckschlögl and Dieter Zimmermann; Zauberteppich conveyor-belt lift introduced.

• Bruckschlögl GmbH, with over 130 years of history, integrated into the Sunkid group for development, production and installation of conveyor belts and lifts.

• Braso Technik GmbH in Russbach am Pass Gschütt integrated into the group for development, design and production.

• Sunkid expands product range to include Mountain Coaster, small ski lifts, tubing, dry slopes, family rides and amusement technology.

• Leadership handed over to the younger generation, continuing expansion of products and international reach.

Worldwide leading year-round provider of leisure attractions for the whole family, offering complete turnkey solutions from individual attractions to full concepts.

• Zauberteppich

  The original conveyor-belt lift since 1996, used for transporting people, goods, boats and tubes 365 days a year.

• Mountain Coaster

  Year-round toboggan run with a unique ride experience; among the world's best-selling installations.

• Lifte (Small Ski Lifts)

  Innovative small ski lift programme by Sunkid.

• Sunny Stuff

  Talking animals, ski-school aids, interactive figures and more.

• Wood'n'Fun

  Adventure products for experiencing nature and creating experiences.

• Family Rides

  Rides and attractions for the whole family.

• Rotondo

  Ride that moves young and old and inspires the imagination.

• Tubing

  Fast-paced leisure fun for indoor and outdoor use 365 days a year.

• Dry Slopes

  Plastic slopes enabling winter sports 365 days a year without snow.

• Amusement Technology

  Trains and components for roller coasters and leisure technology.

1. 1Sunkid: Freizeiterlebnisse für die ganze Familiesunkidworld.com
2. 2Das Unternehmen Sunkidsunkidworld.com
3. 3Die Geschichte von Sunkidsunkidworld.com
4. 4Sunkidwikidata.org