Sun Finance
Sun Finance is a Latvian financial technology company operating online and mobile lending marketplaces across multiple international markets.
Last updated August 31, 2026
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Overview
Sun Finance is a Latvia-based financial technology company focused on digitally distributed consumer and small-business credit. Founded in Riga in 2017 by Toms Jurjevs and Emils Latkovskis, the company developed an online and mobile lending model intended to connect consumers with short-term loans, installment products, lines of credit, personal loans, and other credit-based offerings. Its activities have included both direct digital lending and the operation of online loan marketplaces, with country-specific lending operations organized under a common group identity. The company’s founding leadership combined experience from the non-bank credit sector and organized sport. Before establishing Sun Finance, Toms Jurjevs had served as chief executive of the non-bank creditor 4finance. Emils Latkovskis had been a professional footballer and later held leadership and governance roles connected with Latvia’s football institutions, including the Latvian Higher League and the Latvian Football Federation. Their backgrounds helped shape a business that combined financial-services execution with an emphasis on technology-enabled distribution. A significant organizational step occurred in 2019, when Sun Finance unified its loan originators under the Sun Finance brand. This created a more consistent group identity across markets and simplified the presentation of its lending activities to customers and financing partners. The company subsequently expanded across parts of Europe, Asia, and Latin America. Markets identified in reference material include Sweden, Denmark, Poland, Latvia, Vietnam, Kazakhstan, and Mexico, although the scope and availability of individual products can vary by jurisdiction and regulatory environment. Sun Finance’s consumer offering has included microloans, personal loans, consumer loans, small-business loans, short-term credit, revolving or line-of-credit products, and installment financing. The company describes a data-driven underwriting approach that can consider as many as 10,000 data points in assessing customer risk. It has also used third-party identity-verification technology, including technology supplied by Hello Soda, as part of its digital customer onboarding and risk processes. These features place Sun Finance within the broader fintech and alternative-credit sector, where speed, remote application, automated decision-making, and access to non-bank credit are central elements of the customer proposition. The group has financed its activities through more than one channel. It issued bonds, including an initial issue in 2019 and a further issue in October 2020, and began trading bonds on Nasdaq First North in the Baltic market on October 14, 2021. It has also used the Mintos peer-to-peer investment platform under the trading name SUNB110022FA. Reference material states that cumulative loans issued reached US$1 billion by July 2021 and that the group had six million registered users by 2022; these are historical company-scale indicators rather than current operating figures. Sun Finance has also pursued brand visibility through community initiatives. In Kazakhstan, it sponsored youth football tournaments connected with the Auyl Football project in May 2021. The company was described in 2023 as being among Europe’s fastest-growing companies, reflecting the rapid expansion associated with digitally originated consumer credit. As with other cross-border lenders, its activities are subject to local rules governing consumer protection, credit advertising, affordability assessment, data processing, and financial-market activity. The available reference material does not establish a current group-wide product range, ownership structure, website, equity listing, or executive roster beyond the company’s founders.
History
Sun Finance was established in Riga, Latvia, in 2017 by Toms Jurjevs and Emils Latkovskis. Jurjevs brought experience from the non-bank lending industry, having previously served as chief executive of 4finance. Latkovskis came from professional football and sports administration; his prior activities included leadership of the Latvian Higher League and board-level involvement with the Latvian Football Federation, as well as participation in UEFA committees concerned with futsal and beach soccer. The founders built Sun Finance as a technology-oriented lending group operating through online and mobile channels. Its model has included digital loan marketplaces and country-level lending operations serving consumers and small businesses. The product mix described in reference material includes microloans, short-term loans, personal loans, consumer loans, installment products, lines of credit, and small-business loans. Digital underwriting is a core part of the operating model. The company has stated that its risk assessments can use up to 10,000 data points, while its customer onboarding has included identity-verification technology from Hello Soda. In 2019, Sun Finance unified its loan originators under the Sun Finance brand. The move gave the group a common public identity as it developed operations in multiple countries. Its stated geographic footprint has covered markets in Europe, Asia, and Latin America, including Sweden, Denmark, Poland, Latvia, Vietnam, Kazakhstan, and Mexico. Product availability, lending structures, and regulatory obligations differ between these markets, and the available source does not provide a current country-by-country operating description. Sun Finance expanded its financing base alongside its lending operations. The group issued its first bonds in 2019 and completed a second bond issuance in October 2020. On October 14, 2021, its bonds began trading on Nasdaq First North within the Baltic stock-exchange market. The group also obtained funding through the Mintos peer-to-peer platform, where it used the trading name SUNB110022FA. Reference material reports cumulative loan issuance of US$1 billion by July 2021 and six million registered users in 2022. These figures are historical and should not be treated as current financial guidance. The company has used sponsorship and community activity to support its brand. In Kazakhstan, it sponsored youth football tournaments associated with the Auyl Football project in May 2021. The choice of football-related activity was consistent with co-founder Emils Latkovskis’s background in the sport, although the source does not describe the sponsorship’s budget, duration, or measurable commercial results. By 2023, Sun Finance was described as being among Europe’s fastest-growing companies. Its expansion reflects the wider growth of fintech lenders that use remote applications, automated decision systems, alternative data, and non-bank funding channels. At the same time, its business operates in a sector affected by local requirements for affordability checks, consumer disclosures, responsible lending, data protection, credit advertising, and financial-market reporting. The available material does not document a specific scandal, lawsuit, recall, bankruptcy, or regulatory enforcement action involving Sun Finance. It also does not establish a current website, equity ticker, ultimate owner, present chief executive, or detailed post-2023 operating status.
- 2023
Recognized among Europe’s fastest-growing companies
[1]Sun Finance was described as one of Europe’s fastest-growing companies in 2023.
- 2022
Six million registered users reported
[1]Reference material states that the group had six million registered users during 2022.
- 2021
Cumulative loan issuance reaches US$1 billion
[1]The group was reported to have issued loans totaling US$1 billion by July 2021.
- 2021
Bonds begin trading on Nasdaq First North
[1]Sun Finance bonds began trading on Nasdaq First North in the Baltic market on October 14, 2021.
- 2020
Second bond issuance
[1]Reference material records a second Sun Finance bond issuance in October 2020.
- 2019
Loan originators unified under the Sun Finance brand
[1]The group consolidated its loan-originating operations under a common Sun Finance identity.
- 2017
Company founded in Riga
[1]Toms Jurjevs and Emils Latkovskis established Sun Finance in Riga, Latvia, as a digitally oriented lending business.
Products and positioning
A technology-led, cross-border non-bank lender emphasizing online access, mobile distribution, automated risk assessment, and a broad range of short-term and installment credit products.
Consumer credit
Microloans
Small-value digitally originated loans intended for consumers seeking rapid access to short-term credit. The source identifies microloans as part of Sun Finance’s consumer segment but does not provide standard amounts, repayment periods, pricing, or current availability by market.
Consumer credit
Personal and consumer loans
Personal and general consumer loans form part of the group’s broader online credit offering. Applications and decisions are handled through digital channels, with risk models and identity-verification processes supporting customer onboarding. Terms and regulatory treatment depend on the country of operation.
Consumer credit
Installment loans
Installment financing allows borrowers to repay credit over scheduled payments rather than through a single short-term settlement. Sun Finance identifies installment services among its lending products, but the available source does not specify current maturities, rates, or product names.
Revolving credit
Lines of credit
The group has offered lines of credit through its digital lending operations. This category generally provides access to an approved borrowing limit, although the source does not establish Sun Finance’s current contractual structure, limits, fees, or repayment rules.
Business lending
Small-business loans
Small-business lending is included in Sun Finance’s consumer-and-business credit activities. The available material does not describe the target industries, underwriting requirements, loan sizes, or whether the product remains available in every listed market.
Fintech platform · 2017
Online loan marketplace
Sun Finance operates online and mobile lending marketplace services through which customers can seek private loans and related credit products. The platform model is supported by automated data processing and digital identity checks, with local operating entities or originators serving different jurisdictions.
Marketing campaigns
- 2021Auyl Football youth tournament sponsorship
Kazakhstan
Sun Finance sponsored youth football tournaments connected with the Auyl Football project in Kazakhstan in May 2021.
Outcome. The source confirms the sponsorship but does not report attendance, duration, brand metrics, or commercial results.
Brand decisions
2021
Bond admission to Nasdaq First NorthOtherBackground
Sun Finance used bonds and peer-to-peer funding as financing sources for its lending activities.
Action taken
On October 14, 2021, the company began trading bonds on Nasdaq First North in the Baltic market.
Aftermath
The transaction expanded the visibility and tradability of the group’s debt instruments; the available source does not provide issue size, coupon, maturity, or subsequent performance.
2019
Unification of loan originators under one brandStrategyBackground
Sun Finance operated through loan originators in multiple markets and sought a more unified group identity.
Action taken
The group brought its loan originators together under the Sun Finance brand.
Aftermath
The change supported a common international brand structure, but the source does not quantify operational or financial effects.
Recent events
- 2023
Sun Finance included among Europe’s fastest-growing companies[1]
Other
Sun Finance was identified in reference material as one of Europe’s fastest-growing companies in 2023.
- 2022
Sun Finance reports six million registered users[1]
Other
Reference material states that Sun Finance Group had six million registered users as of 2022.
- 2021
Sun Finance reaches US$1 billion in cumulative loan issuance[1]
Other
Reference material reports that the group had issued loans totaling US$1 billion by July 2021.
- 2021
Sun Finance bonds begin trading on Nasdaq First North[1]
Other
The company began trading bonds on the Nasdaq First North market of the Baltic stock exchanges on October 14, 2021.
- 2019
Sun Finance unifies loan originators under one brand[1]
Other
Sun Finance Group brought its loan-originating operations together under the Sun Finance brand as part of its international brand and operating consolidation.
Sources1 sources
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