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Subliminal Sounds

Subliminal Sounds is a Swedish multi-media company operating as a record company with sub-labels, music publishing, a web-shop mail-order, and music history work.

Last updated September 15, 2026

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Overview

Subliminal Sounds is a Swedish record label founded in 1989, based in Stockholm. It describes itself as a multi-media company operating as a record company with the sub-labels Subliminal Sounds, Xotic Mind, Horny and Hit Records, music publishing as Psychedelic Sorcery Music, a web-shop mail-order, music historian work, and various events, festivals, clubs and concept creations, including interior design over the years. Its official website presents releases and a Swedish music history blog focused on Swedish psychedelic hard rock progressive (progg) underground music.

History

Subliminal Sounds is a Swedish record label founded in 1989, based in Stockholm. Its official website describes it as a multi-media company operating as a record company with the sub-labels Subliminal Sounds, Xotic Mind, Horny and Hit Records, music publishing as Psychedelic Sorcery Music, a web-shop mail-order, music historian work, and various events, festivals, clubs and concept creations, including interior design over the years. The site also hosts a Swedish music history blog on Swedish psychedelic hard rock progressive (progg) underground music, published in Swedish and described as an ongoing project.

Products and positioning

Product categories. Records · Vinyl LPs · 12" vinyl E.P.s

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