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Subliminal Records

Subliminal Records is a New York house and tech music imprint led by pioneering label boss Erick Morillo.

Last updated September 15, 2026

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Overview

Subliminal Records is described as a super-influential New York house and tech imprint. The label returned after a hiatus, with pioneering label boss Erick Morillo at the helm. Its output spans house to techno, with releases from a range of artists and remixes of its classic catalogue.

History

Subliminal Records is described as a super-influential New York house and tech imprint that returned after a hiatus. Pioneering label boss Erick Morillo said the label would release great music from house to techno, with lots of records from different people. The label's plans included quality remixes, with a remix of 'Dancin' by Harry Romero and Doorly released on digital services including Beatport, and at the start of 2016 A-list artists such as Kölsch, Nic Fanciulli and The Martinez Brothers set to remix the best of the classic catalogue alongside electronic newcomers like Andre Hommen and Italian tech-house producer Pirupa. Morillo said he was excited about the project as it would re-introduce the classic Subliminal sound with a modern twist to the younger generation, and collaborations were in the works with the likes of Jamie Jones, Harry Romero and Eddie Thoneick.

Products and positioning

Super-influential New York house and tech imprint

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