Sub 70 Golf

Sub 70 Golf is an American golf equipment brand built around a direct-to-consumer (DTC) sales model. Based in Sycamore, Illinois, the company designs, manufactures, and handcrafts custom golf clubs — including irons, drivers, fairway woods, hybrids, wedges, and putters — and sells them directly to golfers, bypassing traditional retail markups and third-party sellers. The brand positions itself as offering premium quality and current technology at a fraction of the cost of larger, established golf companies. The company was founded by Jason Hiland, whose personal story of learning the game with a set of junior clubs from a local farm store is central to the brand's narrative. Sub 70 emphasizes that the same people who started the company also build the clubs, answer customer calls, and play golf themselves. This hands-on, craftsman-like approach is a key part of its identity, echoing an era when clubs were made by a local clubmaker who knew the golfer personally. Sub 70's product line includes the 639 CB and 659 CB players cavity-back irons, the 639 MB Plus muscle-back blades, the 699 series of players distance irons, the 749 and 799 game-improvement irons, the 859 driver, the 959x hybrid, the 287 forged wedges, and a line of zero-torque putters. The company also offers golf bags, accessories, pre-owned clubs, and demo clubs. Customization is a core part of the offering: customers can choose custom shafts, grips, and specifications. Sub 70 operates a fitting facility called "The Seventy" and provides a trade-in program, a fitting cart at various locations, and international distribution. The brand's marketing leans heavily on its DTC model, with the tagline "Expectations Redefined · Direct to Consumer Pricing" and the claim of "No Middle Man." By avoiding an advertising budget and retail intermediaries, Sub 70 says it can pass savings to consumers and invest in product quality and customer service. The company offers free ground shipping on orders over $199 within the continental United States. Sub 70 Golf remains a privately held company. Its primary market is the United States, though it also reaches international customers through distributors. The brand has cultivated a following among golfers seeking high-performance equipment without the premium prices associated with major OEM brands.

Sub 70 Golf was founded by Jason Hiland, whose lifelong connection to golf began in childhood in the Midwest. As a nine-year-old, Hiland spent hours hitting out-of-round balata balls with a groove-worn Junior Pro 6 iron on his parents' barn roof, and he recalls the day his father took him to a local farm store to pick out his first set of junior clubs as one of the greatest of his life. That early experience of the game's pull shaped his later ambition to help others find the same excitement and joy through golf. The brand's origin story is rooted in a nostalgic vision of clubmaking: a time when golf clubs were handcrafted by a local craftsman whom the golfer knew personally — someone who lived in the same city, might be part of the Saturday four-ball, and cared not only about the quality of the clubs but about the results and joy they delivered. While it is no longer feasible for every golfer to buy clubs from their local "Old Tom Morris," Hiland set out to bring that personalized, hands-on approach to a modern direct-to-consumer model. Sub 70 Golf was created to give golfers access to the highest quality and newest technology golf clubs at a fraction of the cost of larger companies. The company operates from Sycamore, Illinois, where the same people who started the business also build the clubs, answer customer calls, and play golf regularly. This vertically integrated, DTC approach eliminates third-party sellers and retail markups, allowing Sub 70 to offer lower prices, extensive customization (custom shafts, grips, and specs), limited edition products, and bundles, while maintaining direct relationships with every customer. Over time, Sub 70 has expanded its product line to cover the full bag: irons (including the 639 CB, 659 CB, 639 MB Plus blades, and the 699 series of players distance irons, plus the 749 and 799 game-improvement models), woods (the 859 driver), hybrids (the 959x), wedges (the 287 forged), and putters (including a zero-torque line). The company also offers golf bags, accessories, pre-owned clubs, and demo clubs. It has established a fitting facility called "The Seventy," a trade-in program, fitting cart locations, and international distribution. The brand's video "From Sycamore to Liverpool" highlights its reach and story. Sub 70 remains a privately held company. Its primary market is the United States, with free ground shipping on orders over $199 in the continental U.S., and it serves international customers through distributors. The brand continues to emphasize its DTC model as "what golf club manufacturing and sales should be," with the tagline "Expectations Redefined."

• Sub 70 Golf founded by Jason Hiland, based in Sycamore, Illinois.

• Launch of the 639 CB and 659 CB players cavity-back irons.

• Introduction of the 699 series of players distance irons.

• Release of the 859 driver and 959x hybrid.

• Launch of the 287 forged wedges and zero-torque putters.

• Opening of 'The Seventy' fitting facility.

• Expansion into international distribution.

Direct-to-consumer, high-quality, custom-built golf clubs at a fraction of the cost of larger brands; no middleman, no advertising budget, hands-on craftsmanship.

• 639 CB Irons

  Players cavity-back irons with forged soft feel, workability, and great feedback; suggested for low handicaps.

• 659 CB Irons

  Players cavity-back irons with forged soft feel and undercut cavity on long irons; suggested for low handicaps.

• 639 MB Plus Irons

  Players muscle back/blade style irons.

• 699 v2 Irons

  Game improvement hollow body injected head irons offering terrific distance, launch, and forgiveness; suggested for mid/high handicaps.

• 699 Irons

  Players distance irons with modern head shape and TPE injected face for increased ball speed/distance and launch; suggested for mid/high handicaps.

• 699 Pro v2 Irons

  Players distance irons with more compact head and less offset than 699 v2, great distance and forgiveness; suggested for low/mid handicaps.

• 699 Pro Irons

  Players distance irons with classic head shape, more workable, TPE injected face, max ball speed/distance; suggested for mid/high handicaps.

• 749 Irons

  Game improvement irons with traditional look, high launch, distance, and forgiveness; suggested for high handicaps.

• 799 Irons

  Super game improvement irons with max forgiveness, launch, and distance; suggested for high handicaps.

• 859 Driver

  Driver in the Sub 70 woods lineup.

• 959x Hybrid

  Hybrid club in the Sub 70 lineup.

• 287 Forged Wedges

  Forged wedges.

• Zero Torque Putters

  Putters with zero torque design.

• 699 Pro v3 U Satin Utility

  Utility club in satin finish.

1. 1Sub 70 Golf | Direct to Consumer Golf Clubs and Apparelgolfsub70.com
2. 2Sub 70 About Usgolfsub70.com
3. 3The Sub 70 Storygolfsub70.com
4. 4Sub 70 Product Comparisonsgolfsub70.com