Studio71

Studio71 is a digital-first media and entertainment company that operates at the intersection of creator economy, digital advertising, and premium content production. Founded in 2013 and headquartered in Los Angeles, California, the company built its business around a large network of YouTube creators and social media influencers, offering services that include channel management, audience development, brand partnerships, and content distribution. Over time, Studio71 expanded beyond pure multi-channel network (MCN) operations into original programming, podcasting, and branded entertainment, positioning itself as a full-service studio for the digital age. The company is a subsidiary of ProSiebenSat.1 Media SE, a major European broadcasting and media group based in Germany. This ownership gives Studio71 access to international distribution and production resources while allowing it to maintain a strong presence in the U.S. market. Studio71 works with a wide range of creators and talent, helping them monetize their content through advertising, sponsorships, licensing, and direct-to-consumer offerings. Its portfolio spans comedy, gaming, lifestyle, food, and other popular verticals. Studio71's business model reflects broader shifts in media consumption, where audiences increasingly watch content on platforms like YouTube, TikTok, and Instagram rather than traditional television. By aggregating creator audiences and packaging them for advertisers, Studio71 acts as a bridge between digital talent and brand marketers. The company also invests in podcasting and audio content, recognizing the growing demand for on-demand spoken-word entertainment. In addition to its creator network, Studio71 produces and distributes original series, specials, and branded content. It has been involved in the development of shows for streaming platforms and traditional broadcasters, leveraging its digital expertise to create content that resonates with younger, platform-native audiences. The company's strategic focus includes expanding its intellectual property library, deepening relationships with top creators, and exploring new revenue streams such as live events and merchandise. As part of ProSiebenSat.1, Studio71 benefits from the group's broader entertainment and commerce strategy, which includes television broadcasting, streaming, and digital ventures. The company remains an active player in the creator economy, adapting to changing platform algorithms, monetization policies, and audience behaviors. Its long-term success depends on its ability to attract and retain top talent, negotiate favorable advertising deals, and innovate in content formats and distribution.

Studio71 was founded in 2013 as a multi-channel network (MCN) and digital studio, launched by a group of media and technology entrepreneurs. It quickly grew by aggregating YouTube channels and offering creators services such as audience development, advertising sales, and brand partnerships. The company established itself as one of the larger MCNs in the United States, representing thousands of channels and billions of monthly views. In 2015, Studio71 was acquired by ProSiebenSat.1 Media SE, a German broadcasting giant. This acquisition provided Studio71 with significant capital and international reach, allowing it to expand its operations in Europe and beyond. Under ProSiebenSat.1 ownership, Studio71 diversified its business beyond YouTube, moving into original content production, podcasting, and branded entertainment. The company produced and distributed original series for platforms such as YouTube Red (later YouTube Premium), Netflix, and traditional broadcasters. It also built a podcast network, acquiring and partnering with popular shows to tap into the growing audio market. Studio71's creator network continued to include top influencers in comedy, gaming, beauty, and lifestyle. In the late 2010s and early 2020s, Studio71 adapted to changes in the digital media landscape, including shifts in YouTube monetization policies, the rise of TikTok and short-form video, and increased competition from other talent networks and studios. The company focused on higher-value content, brand-safe advertising, and direct relationships with creators. As of the 2020s, Studio71 remains a subsidiary of ProSiebenSat.1 and continues to operate as a digital-first studio and network. It invests in new content formats, including live events and merchandise, and works with advertisers to reach engaged digital audiences. The company's history reflects the evolution of the creator economy from simple ad revenue sharing to sophisticated multi-platform entertainment businesses.

• 2015

  Acquired by ProSiebenSat.1 Media SE.

• 2013

  Studio71 founded as a multi-channel network and digital studio.

A leading digital-first studio and creator network bridging online talent with brand advertisers and premium content platforms.

• Creator network services

  Channel management, audience development, and monetization for digital creators.

• Original programming

  Digital series and specials for streaming and broadcast platforms.

• Podcast network

  Production and distribution of audio content.

• Unconfirmed

  Fixated acquires Studio71, gaining network of 1,000-plus digital creators[2]Fixated 收购 Studio71，获得逾千名数字创作者网络news.google.com

  Reported: 2026-09-25

  Fixated has acquired Studio71; the transaction gives Fixated a network of more than 1,000 digital creators, per Variety.

1. 1Google Newsnews.google.com
2. 2Fixated 收购 Studio71，获得逾千名数字创作者网络news.google.com